The document outlines a marketing campaign to promote the movie Casablanca and drive ticket sales. It includes conducting research on conversations around the movie, targeting audiences interested in romance, history and classic films. Tactics include contests, events around Valentine's Day, partnerships with dating sites, social media promotions and a premiere party. The goal is to generate buzz and reach over 26 million people through various paid, owned and earned media channels. Contingency plans are also discussed to extend the campaign if needed.