Successfully reported this slideshow.

Building a Plan A for Your Film

1,212 views

Published on

Building a plan A for your film and your career - advice and examples on new models for hybrid distribution of films.

  • Be the first to comment

  • Be the first to like this

Building a Plan A for Your Film

  1. 1. Creating a Plan A For Your Film & Your Career Brian Newman www.sub-genre.com @bnewman01
  2. 2. Old World $
  3. 3. Old World $ • Play festival
  4. 4. Old World $ • Play festival • Sell to distributor/broadcaster
  5. 5. Old World $ • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues
  6. 6. Old World $ • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues • They sell to audience
  7. 7. Old World $ • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues • They sell to audience • Who pays for the film
  8. 8. Old World $ • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors
  9. 9. Old World $ • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues M • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors • Everyone is happy.... Y H T
  10. 10. Old World $ Play festival Maybe - 40,000+ Submitted to fests annually!!!
  11. 11. Old World $ Play festival Maybe - 40,000+ Submitted to fests annually!!! Sell to distributor/broadcaster(s) Maybe – but all rights, forever, everywhere Advance $0 - $100,000 avg
  12. 12. Old World $ Play festival Maybe - 40,000+ Submitted to fests annually!!! Sell to distributor/broadcaster(s) Maybe – but all rights, forever, everywhere Advance $0 - $100,000 avg Percentage of revenues 30% - 60% after expenses 12
  13. 13. Old World $ Play festival Maybe - 40,000+ Submitted to fests annually!!! Sell to distributor/broadcaster(s) Maybe – but all rights, forever, everywhere Advance $0 - $100,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully, but 24+ films reviewed in NYT each week
  14. 14. Old World $ Play festival Maybe - 40,000+ Submitted to fests annually!!! Sell to distributor/broadcaster(s) Maybe – but all rights, forever, everywhere Advance $0 - $100,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully, but 24+ films reviewed in NYT each week Who pays for the film If theaters book it or buyers buy, or audiences find it on the cable guide
  15. 15. Old World $ Play festival Maybe - 40,000+ Submitted to fests annually!!! Sell to distributor/broadcaster(s) Maybe – but all rights, forever, everywhere Advance $0 - $100,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully, but 24+ films reviewed in NYT each week Who pays for the film If theaters book it or buyers buy, or audiences find it on the cable guide $ to distributor But, marketing, P&A, staffing, crosscollateralization, fees, delivery 15
  16. 16. Old World $ Play festival Maybe - 40,000+ Submitted to fests annually!!! Sell to distributor/broadcaster(s) Maybe – but all rights, forever, everywhere Advance $0 - $100,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully, but 24+ films reviewed in NYT each week Who pays for the film If theaters book it or buyers buy, or audiences find it on the cable guide $ to distributor But, marketing, P&A, staffing, crosscollateralization, fees, delivery $0 to filmakers $0 to investors No one is happy...and you don’t even own your film anymore 16
  17. 17. But it gets worse...
  18. 18. Disruptive Innovation Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Clayton Christensen via Wikipedia 18
  19. 19. It’s not until the tide goes out until you see who’s wearing the swim trunks - Warren Buffett
  20. 20. “We’re not really addressing the elephant in the room,” said Hope. “As much as it’s a great time to be a storyteller, and as much as the cost of making movies goes down, as disruptive as the transformation from an entertainment economy of scarcity to one of great abundance is, the real issue right now is the artists and the people that support them are not benefiting from their work, and it just can’t be done. I’ve watched six years of my own personal earnings keep going down each year. I talk to all my fellow producers, who are saying, ‘I have to move out of New York, it’s too expensive to live here.’ I’m not making a living producing the movies. And the system as it’s set up right now does not benefit artists or those that support them.” Ted Hope, producer of 70 indie films.
  21. 21. Value has changed.
  22. 22. Old World Value: Scarcity New World Value: Overabundance
  23. 23. Attention Economy
  24. 24. Engagement
  25. 25. Participatory Culture A Conversation 11
  26. 26. Zoe Keating @ZoeCello 1.2 million followers on Twitter
  27. 27. Building Community Friends & Fans
  28. 28. www.ironsky.net
  29. 29. www.ironsky.net
  30. 30. Middle of Nowhere on Tugg
  31. 31. Building Community Building a Bigger Crowd 33
  32. 32. Kevin Jumba
  33. 33. Jenna Marbles
  34. 34. Ryan Higa
  35. 35. Landfill Harmonic on Facebook
  36. 36. Landfill Harmonic on YouTube
  37. 37. Freddie Wong
  38. 38. Eddie Burns
  39. 39. CrowdSourcing Turning Community into Funders
  40. 40. Freddie Wong: VGHS on Kickstarter
  41. 41. Video Game High School Season Two
  42. 42. The Canyons: Paul Schrader, Brett Easton Ellis
  43. 43. Spike Lee’s New Project
  44. 44. Urbanized on KickStarter
  45. 45. Urbanized on KickStarter
  46. 46. Pebble Watch
  47. 47. New World of Possibilities Possibilities New Directions & Methods
  48. 48. Or the Status Quo... • Play festival • (limited) Television • (limited) Theatrical • (limited) DVD • (limited) VOD • Stuck on Shelf • Limited audience engagement
  49. 49. Make Your Own Model Evaluate your Plan A vs. other Plan B(s)
  50. 50. Selling Direct to Fan Convenience & Immediacy
  51. 51. New World/Hybrid $ “New World or Hybrid Distribution combines direct sales by filmmakers with distribution by third parties (e.g. DVD distributors, TV channels, VOD companies, educational distributors)” Peter Broderick
  52. 52. New World/Hybrid $ You own rights Split rights Partner for exploitation You keep more $ 54
  53. 53. New World/Hybrid $ You own rights Split rights Partner for exploitation You keep more $......(in theory)
  54. 54. Rights & Terms Theatrical Non-theatrical Educational Ancillary Home Video Broadcast Online VOD (rental), EST (purchase) Piracy/Peer to Peer Foreign Mobile Event/alternatives Transmedia MG Minimum Guarantee/Advance Exclusivity/Non Term Territories/markets Cross-collateralization Marketing/ P&A Commitments Windows Day and Date
  55. 55. Audience Development Your film Your needs New Rights Scheme: Your audience Live event/Theatrical Your resources Merchandise Create a strategy Digital Build your team - PMD Start before finished - the new 50/50 Build core audience Social Media Transmedia From Jon Reiss: Think Outside the Box Office
  56. 56. Multi-Platform Agnostic, Viral & Mobile
  57. 57. Sound City
  58. 58. We Are Legion
  59. 59. Objectified
  60. 60. Indie Game The Movie
  61. 61. Festivals: IGTM debuted at the 2012 Sundance Film Festival. The film won an award for ‘Best Editing’ in the World Documentary Category. It was also an official selection of SXSW,Sheffield, Hotdocs and 30+ other great festivals. Option:IGTM was optioned by Scott Rudin for a potential fictional television series on HBO. Theatrical Release: In May 2012, IGTM opened at the IFC Center in New York, Los Angeles, Seattle, San Francisco & Toronto. It expanded into other markets, and qualified for the Academy Awards. Theatrical Tour: We organized a 15 city, in-person US tour, presented by Adobe. Running from March - May 2012, the tour was instrumental in building enthusiasm for the film and the release. Worldwide Screenings: IGTM has screened in 25 countries at with 100+ community and festival screenings. The film opened theatrically in Australia, Scotland & Scandinavia and continues to screen all over the world. (See a full listing here). Digital Launch: On June 12th, IGTM was released online, worldwide on iTunes, DRM-free from our own website (powered by VHX) and was the first feature film to be offered on Steam (the world’s largest online video game retailer). The film spent four weeks at #1 in the documentary category and peaked at #14 of all films on iTunes, & peaked at #7 of all titles on Steam. Digital Expansion: On July 12th, the film’s online release was expanded to include Amazon, VuDu, Youtube, PS3, Xbox, and many others, with the help of Sundance Artist Services. Broadcast: On Oct 1, IGTM was made available on Netflix US and Netflix UK. Indie Game The Movie
  62. 62. Indie Game The Movie
  63. 63. Audience Development Your film Your needs New Rights Scheme: Your audience Live event/Theatrical Your resources Merchandise Create a strategy Digital Build your team - PMD Start before finished - the new 50/50 Build core audience Social Media Transmedia From Jon Reiss: Think Outside the Box Office
  64. 64. Creating a Plan A For Your Film & Your Career Brian Newman www.sub-genre.com @bnewman01
  65. 65. We’re at a rare moment when the experiments with form fit the new paradigm. A maturing point, where artistic and audience desires are coinciding.
  66. 66. Multiple Access Points
  67. 67. Transmedia What it is: Develop the story across multiple entry points Multi-platform Audience can become immersed in experience Deep audience engagement Encourages participatory audiences Each element a distinctive experience Story flows & builds rev streams Types/examples: Events Games/ARG Interactive components/ Augmented Reality Graphic Novels Online & viral content Mobile Think Outside the norms experiences
  68. 68. Quick thoughts: Transmedia Build audience dev. components from the beginning Think beyond marketing Extend the experience Think about impact & social change Not just games.... events, gallery shows, etc. Some projects may not need to be a film Some Experts: Christy Dena Stephen Dinehart (coined) Jeff Gomez Henry Jenkins Mike Monello John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...
  69. 69. Lance Weiler: Pandemic
  70. 70. Creating a Plan A For Your Film & Your Career Brian Newman www.sub-genre.com @bnewman01

×