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Re:nventing
               Business Models/
                  Financing




Brian Newman     springboardmedia.blogspot.com...
The Model is Broken
Old World $
Old World $
• Play festival
Old World $
• Play festival
• Sell to distributor/broadcaster (s)
Old World $
• Play festival
• Sell to distributor/broadcaster (s)
• Advance
• Percentage of revenues
Old World $
• Play festival
• Sell to distributor/broadcaster (s)
• Advance
• Percentage of revenues
• They sell to audien...
Old World $
• Play festival
• Sell to distributor/broadcaster (s)
• Advance
• Percentage of revenues
• They sell to audien...
Old World $
• Play festival
• Sell to distributor/broadcaster
• Advance
• Percentage of revenues
• They sell to audience
•...
Old World $

                                      H
• Play festival




                                    T
• Sell to d...
Old World $
Play festival        Maybe
Old World $
Play festival                        Maybe

Sell to distributor/broadcaster(s)   Maybe – forever, everywhere
Old World $
Play festival                        Maybe

Sell to distributor/broadcaster(s)   Maybe – forever, everywhere

...
Old World $
Play festival                        Maybe

Sell to distributor/broadcaster(s)   Maybe – forever, everywhere

...
Old World $
Play festival                        Maybe

Sell to distributor/broadcaster(s)   Maybe – forever, everywhere

...
Old World $
Play festival                        Maybe

Sell to distributor/broadcaster(s)   Maybe – forever, everywhere
A...
Old World $
Play festival                              Maybe

Sell to distributor/broadcaster(s)         Maybe – forever, ...
$
Disruptive Innovation


Disruptive technology and disruptive innovation are
terms used in business and technology literatu...
It’s not until the tide goes out until you see
who’s wearing the swim trunks

                                 - Warren Bu...
Value has changed.
Old Media World Value:

Scarcity



New Media World Value:

Overabundance
Attention Economy
Engagement
Participatory Culture

    A Conversation
Authenticity
Convenience &
 Immediacy
Localism
Reward
Multiple Access Points
Creating context is more
important than creating content.

The greatest creative and business
opportunities are everything...
Data
People spend their money,
time and passion to better
their lives, not to better
yours. Accept it. Remind
yourself of this ...
Monetizing It

    Ideal
Monetizing It

    Now
Market Conditions

                   +
Established Practices/Incumbent Players

                   +
                 Fea...
Photo Credit: FFFFound
NEW + OLD
Embrace Multi-modality

       In biz plan
Multi-Modal Practices
                              Platforms


Theatrical                                     Events

Non...
Multi-Modal Practices
                              Platforms


Theatrical                                     Events

Non...
Multi-Modal Practices
                                     Business/Finance Models

Foundations                           ...
Each platform will probably
have multiple business models
The biggest problem with most
projects, and with the industry
generally, is a total disconnect from
the audience.


We nee...
The Rules...Today

        Keep Budgets Low


Raise Enough to Distribute & Market
          Your Project
Only Three Things Matter:
         Creativity


        Deal-Making


         Marketing


                      Peter Dek...
....Or Maybe Just One


        Data
The best way to predict the future is to invent it
                                           Alan Kay
Blog: www.springboardmedia.blogspot.com

Email:bnewman001@gmail.com


Twitter: @Bnewman01
Transmedia Biz Models, Pixel Lab
Transmedia Biz Models, Pixel Lab
Transmedia Biz Models, Pixel Lab
Transmedia Biz Models, Pixel Lab
Transmedia Biz Models, Pixel Lab
Transmedia Biz Models, Pixel Lab
Transmedia Biz Models, Pixel Lab
Transmedia Biz Models, Pixel Lab
Transmedia Biz Models, Pixel Lab
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Transmedia Biz Models, Pixel Lab

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My speech on innovating new business models for transmedia (and cross-platform, generally) as given at the Pixel Lab, Wales. Applies to media generally, I think.

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Transmedia Biz Models, Pixel Lab

  1. 1. Re:nventing Business Models/ Financing Brian Newman springboardmedia.blogspot.com @bnewman01
  2. 2. The Model is Broken
  3. 3. Old World $
  4. 4. Old World $ • Play festival
  5. 5. Old World $ • Play festival • Sell to distributor/broadcaster (s)
  6. 6. Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues
  7. 7. Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues • They sell to audience
  8. 8. Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues • They sell to audience • Who pays for the film
  9. 9. Old World $ • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors
  10. 10. Old World $ H • Play festival T • Sell to distributor/broadcaster • Advance Y • Percentage of revenues M • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors • Everyone is happy....
  11. 11. Old World $ Play festival Maybe
  12. 12. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere
  13. 13. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses
  14. 14. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully
  15. 15. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy
  16. 16. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy $ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery
  17. 17. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy $ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery $0 to filmakers $0 to investors No one is happy...and you don’t even own your film anymore
  18. 18. $
  19. 19. Disruptive Innovation Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Clayton Christensen via Wikipedia
  20. 20. It’s not until the tide goes out until you see who’s wearing the swim trunks - Warren Buffett
  21. 21. Value has changed.
  22. 22. Old Media World Value: Scarcity New Media World Value: Overabundance
  23. 23. Attention Economy
  24. 24. Engagement
  25. 25. Participatory Culture A Conversation
  26. 26. Authenticity
  27. 27. Convenience & Immediacy
  28. 28. Localism
  29. 29. Reward
  30. 30. Multiple Access Points
  31. 31. Creating context is more important than creating content. The greatest creative and business opportunities are everything around the content Taylor Davidson
  32. 32. Data
  33. 33. People spend their money, time and passion to better their lives, not to better yours. Accept it. Remind yourself of this mantra every time you create, market and deliver a product or service, and it will make you focus on exactly why someone should spend their money, time and passion on you. Taylor Davidson
  34. 34. Monetizing It Ideal
  35. 35. Monetizing It Now
  36. 36. Market Conditions + Established Practices/Incumbent Players + Fear = Less Experimentation
  37. 37. Photo Credit: FFFFound
  38. 38. NEW + OLD
  39. 39. Embrace Multi-modality In biz plan
  40. 40. Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
  41. 41. Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG A Broadcast U Interactive D DVD I Experiences E VOD/EST N Apps C Online + Viral Content Marketing E Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
  42. 42. Multi-Modal Practices Business/Finance Models Foundations Co-Op Marketing Government Licensing Nonprofit/NGO Partnerships Gap Corporate/Brands Debt Individual Donors Free Investment Subscription Tax Incentives/Rebates/Credits Advertising Sales Affiliate Models Sales Agents Lease Related Sales (merchandise, stock footage....) Co-Production Post Other....
  43. 43. Each platform will probably have multiple business models
  44. 44. The biggest problem with most projects, and with the industry generally, is a total disconnect from the audience. We need to put as much creativity and work into <thinking about, learning about/from, developing> our audience as we put into creating our stories.
  45. 45. The Rules...Today Keep Budgets Low Raise Enough to Distribute & Market Your Project
  46. 46. Only Three Things Matter: Creativity Deal-Making Marketing Peter Dekom
  47. 47. ....Or Maybe Just One Data
  48. 48. The best way to predict the future is to invent it Alan Kay
  49. 49. Blog: www.springboardmedia.blogspot.com Email:bnewman001@gmail.com Twitter: @Bnewman01

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