This document provides information about filmmaker Hilla Medalia and her use of crowdfunding platforms to fund her documentary films. It discusses her background and past films that have screened internationally. It then outlines key aspects of choosing a crowdfunding platform, including fees, funding models, partnership opportunities, and distribution benefits. The document advises on pre-campaign preparation, running a successful campaign through creating engaging content and building an audience, and following up after a campaign to maximize the benefits for the film.

1. changing the
business of independent
filmmaking
Crowdfunding

2. Peabody Award-winning filmmaker Hilla Medalia has
received three Emmy® nominations. Her projects have
garnered critical acclaim and screened internationally in
theaters and on television including HBO, MTV, BBC
and ARTE. Among her range of titles include ‘To Die in
Jerusalem’ 2007 (HBO), ‘After the Storm’ 2009 (MTV),
‘Numbered’ 2012 (ARTE), ‘Dancing in Jaffa’
2013 (Tribeca, IFC Sundance selects), ‘Web Junkie’
2014 (Sundance Film Festival, POV (PBS), BBC) and
‘The Go Go Boys’ 2014 (Cannes Film Festival). Her
latest film, ‘Censored Voices’ 2015, has premiered at the
Sundance Film Festival and Berlinale and is expected to
release theatrically in the fall. Medalia holds a Master of
Arts from Southern Illinois University.
About
Hilla Medlia

3. Non-recoupable fund
Build core audiences
Potential press coverage
Partnership opportunities
Early feedback
Maximize distribution
Crowdfunding
Why
Some strong arguments

4. The Pre-CampaignOne

5. changing the
business of independent
filmmaking
Crowdfunding

6. Choose your
Platform
Switzerland
FranceRussia
Argentina
India
Israel
Germany
Global Platforms
Local Platforms

7. One million people backed more than 12,000
documentaries.
5,000 have been successfully funded.
Documentaries backed 600 times every day
$120 million pledged to documentary films
Choose your
Platform

8. Project creation limited to certain countries
Fee: 5% of raised + processing fee 3% + $0.20 per pledge
All-or-nothing funding
Option for tax deductible (fiscal sponsor)
Partnerships of the platform:
Kodak - match raised funds in film stock
Sundance - #ArtistServices
Choose your
Platform

9. Choose your
Platform
Fee: 5% of raised + processing fee 3% + $0.30 per pledge
Flexible Funding: no target - you get what you raise
Fixed Funding: set goal
Fixed Funding only accepts payments through PayPal
Option for tax deductible (fiscal sponsor)
Generosity by Indiegogo- 0% fee for non profits

10. Choose your
Platform
In-Demand: After successful campaign continue
receiving contributions
Partnerships:
IDFA - selected projects backed up by the marketing and
promotion tools of IDFA.
Vimeo - match raised funds for exclusive distribution on Vimeo
On Demand.
Women’s Day: $1 for every $25 raised for campaigns
empowering women and girls

11. Choose your
Platform
Fee: 5% of raised + processing fee $0.3 + 2.9% per pledge
Backers are offered to cover the fee
Need US Bank Account
“Built for filmmakers, by filmmakers”
Get the funding when reaching 80% of goal
Option for tax deductible (fiscal sponsor)
Distribution platform when reaching +500 followers
S&S and non S&S
10% distribution fee

12. Choose your
Platform
Followers, not only supporters
Backers earn credits for streaming
Distribution partners: Google Play, iTunes, Netflix
Projects with +500 followers get a package of services
worth 8000$ + waivers for festival entry fees
Free and discounted online tools, equipment purchases,
hard drives, apps.
Partnership: G-Drive provides storage grants

13. How much to ask for?
What to give (rewards)?
How to price items?
How long to run the
campaign?
the big
questions

14. First
Steps
Research
Define your budget
Build a strong team
Gather your personal network
Contact relevant organizations
Connect through multiple platforms

15. The CampaignTwo

16. Crowdfunding for
Independence
Turn your
campaign into an
audience-building
opportunity

17. Prepping
Videos
Be specific
Be yourself
Trust your audience
Give shareable material and later make the
film available
Keep it short
Universal and Emotional
The pitch video is the first impression

18. Build your
Audience
Find out who is your audience
Audience = real people
Use different tactics to attract varied interests
Create a tone (be consistant)
Ask for contributions, not for donations
Offer rewards that deepen engagement
Provide inspiring content
Turn backers into amplifiers
Learn from your crowd

19. Series 2
$0
$13
$25
$38
$50
21-Nov 24-Nov 27-Nov 30-Nov 3-Dec 6-Dec 8-Dec 11-Dec 14-Dec 17-Dec
150%
100%
50%
0%
“Dancing in Jaffa - Post-Production”
$000
Funding
Progress

20. $27,283
Pledged via Kickstarter
Average pledge
amount
Pledged via external
referrers
$21,412
$47.32
“Dancing in Jaffa - Post-Production”
56% Kickstarter
44% External
Funding
Statistics

21. Funding
Progress
Series 2
0
35
70
105
140
11-Jan 17-Jan 23-Jan 29-Jan 3-Feb 9-Feb 15-Feb
150%
100%
50%
0%
$000
“BREAD HEAD: Can we prevent
America's most feared disease?”

22. $19,512
Pledged via Kickstarter
Average pledge
amount
Pledged via external
referrers
$111,368
$74.87
15% Kickstarter
85% External
Funding
Statistics
“BREAD HEAD: Can we prevent
America's most feared disease?”

23. Post CampaignThree

24. Funded!

25. But you aren’t
done yet
Update your backers
Send rewards
Be grateful!
Implement conclusions

26. Can provide you added
value beyond $$
Crowdfunding

27. Define core audiences
Best avenues to reach them
Refine the positioning of
your film
Invaluable
information and
feedback

28. Instead of doing outreach
and audience engagement
just before the release
A year or two
head start

29. Short-term goal: raise money
Ultimate goal: long life for your
film
Empower your
distribution

30. Thank you!http://medaliaproductions.com/