A talk I gave in Glasgow for BAFTA Scotland at the CCA - for Scottish Students on Screen. The attendees were mainly students graduating from University. This presentation combines a few things from other presentations, but I always upload them so people can follow links, etc. The end of this one is pretty new.
The second half of the Atlanta, PushPush weekend seminar was on audience engagement strategies. This includes everything from social media to transmedia and ended with a workshop on planning the distribution and outreach for six local films. I don't know why SlideShare duplicates the word distribution three times.....
My presentation for Shooting People and DCTV on distribution and engaging audiences. A new presentation with some mixed older materials and some very new stuff summarizing how to think about transmedia.
My recent talk for the New York Foundation for the Arts - about using technology to connect with audiences and build a fan base. A little bit about where things are going with transmedia and how artists might use these techniques.
Cultivating Your Twitter Following (Uris 141)
Fifty followers just won't cut it. How can you attract a large following on Twitter, and how does Twitter fit into your overall social media strategy?
Angel Aviles-Clinton, Co-Founder, BeScene Marketing
Joselin Mane, Co-Founder, BeScene Marketing
The second half of the Atlanta, PushPush weekend seminar was on audience engagement strategies. This includes everything from social media to transmedia and ended with a workshop on planning the distribution and outreach for six local films. I don't know why SlideShare duplicates the word distribution three times.....
My presentation for Shooting People and DCTV on distribution and engaging audiences. A new presentation with some mixed older materials and some very new stuff summarizing how to think about transmedia.
My recent talk for the New York Foundation for the Arts - about using technology to connect with audiences and build a fan base. A little bit about where things are going with transmedia and how artists might use these techniques.
Cultivating Your Twitter Following (Uris 141)
Fifty followers just won't cut it. How can you attract a large following on Twitter, and how does Twitter fit into your overall social media strategy?
Angel Aviles-Clinton, Co-Founder, BeScene Marketing
Joselin Mane, Co-Founder, BeScene Marketing
DocAviv - Roadmap to the Future of DocsBrian Newman
Slides from my workshop at DocAviv with Hypermedia. A six hour, three part, workshop. Some new material here, but repeats some of my similar filmmaker workshops.
My recent panel presentation for the Sofia Film Fest Meetings. Not much new here if you've seen my other recent lectures, but many attendees wanted to have access to the slides.
The New Generatives: Selling Music in a Connected WorldGerd Leonhard
My presentation at MidemNet 2010, in Cannes France. How to monetize music when the copy is free: Defining Monetization: 1.A real-cash transaction of any
kind (often pre-consumption)
2.Revenue Sharing (usually
post-consumption)
3.Non-cash remunerations
4.Upstream payments
(Freemium)
DocAviv - Roadmap to the Future of DocsBrian Newman
Slides from my workshop at DocAviv with Hypermedia. A six hour, three part, workshop. Some new material here, but repeats some of my similar filmmaker workshops.
My recent panel presentation for the Sofia Film Fest Meetings. Not much new here if you've seen my other recent lectures, but many attendees wanted to have access to the slides.
The New Generatives: Selling Music in a Connected WorldGerd Leonhard
My presentation at MidemNet 2010, in Cannes France. How to monetize music when the copy is free: Defining Monetization: 1.A real-cash transaction of any
kind (often pre-consumption)
2.Revenue Sharing (usually
post-consumption)
3.Non-cash remunerations
4.Upstream payments
(Freemium)
Slides from my recent presentation in Chicago for the IFP Chicago Producers Series. Only a few new things for those of you who have seen me speak before, but I always upload the slides so attendees can get links, notes, etc.
This presentation was first presented at Sam Ash Music in Manhattan in June 2012 by Greg Remillard, the founder of TuneFund, a crowdfunding site for musicians and independent labels.
The presentation covers every aspect of creating and running a successful crowdfunding campaign from setting a funding goal to promoting a campaign with social media.
http://www.tunefund.com @tunefund
A workshop on how to make a sustainable living as a filmmaker in today's marketplace, and in light of "free." Good for organizations and other artists, and not just about free, but about how to survive a bad marketplace using new tools. Some new stuff, some old
Tribeca All Access - Online Tools, making money and building audiences for filmBrian Newman
My presentation at the 2009 Tribeca All Access kick-off. I don't tend to use the notes, and just speak, so these notes don't show everything I say, but it gives you a sense. Also, most of the videos are linked, and I show one video in its entirety (Thru-You). I think I've given credit to all stats, sources, images and films but let me know if you see something missing. Also, this presentation assumes a mixed audience - some very tech, some not at all, so it will be basic stuff for those of you really into this arena.
A Brief Overview of a Possible Digital Near Future Antoine Dubuquoy
Digital has impacted our lives.
The presentation aims to explain how we can use digital devices and tools for our own good.
Future is Now! The tools are there, things are going fast! And only the fittest and most versatile will survive! :)
Monetizing Music in a connected society (Berklee alumni event in Nashville)Gerd Leonhard
The complete 90-page PDF of my presentatio on how to monetize music online (ie. make money with it:)... covering a slew of related topics such as marketing, promotion, social media, facebook commerce, branding, copyright, licensing etc... video to follow soon. enjoy
Session focused on basics of branding and telling your brand story via film/video. Felena Hanson (Persepective Marketing) and Bekah Christie (Emota) presented this during the La Jolla Film Fashion Festival.
@felenahanson
@bekahchristie
DIY Days - Reclaiming DIY: it’s not JUST a business modelBrian Newman
My slides from DIY Days in NYC March, 2011. I have very minimal notes in these, but I think you can get the gist of the speech. The video will be online at my blog before too long.
My speech on innovating new business models for transmedia (and cross-platform, generally) as given at the Pixel Lab, Wales. Applies to media generally, I think.
My very quick presentation at DIY Days Philly on how filmmakers and any other artist can make a living in a world where everything seems to be available for free.
How can filmmakers and other artists make a living in a world of free content? Some possibilities are explored in this presentation I gave at the Edinburgh Film Festival.
This is the presentation I'm giving at the Open Video Conference at NYU. It's a very simplistic presentation and is missing many of my comments, but I added notes that give the general gist of what I'm talking about.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
Follow us on: Pinterest
Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Hollywood Actress - The 250 hottest galleryZsolt Nemeth
Hollywood Actress amazon album eminent worldwide media, female-singer, actresses, alhletina-woman, 250 collection.
Highest and photoreal-print exclusive testament PC collage.
Focused television virtuality crime, novel.
The sheer afterlife of the work is activism-like hollywood-actresses point com.
173 Illustrate, 250 gallery, 154 blog, 120 TV serie logo, 17 TV president logo, 183 active hyperlink.
HD AI face enhancement 384 page plus Bowker ISBN, Congress LLCL or US Copyright.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
33. Future Potential Roadblocks: Policy - need Net Neutrality Lack of Vision & Creativity Lack of Business Models Established Players Thanks Jenny Toomey
34.
35.
36. Future The best way to predict the future is to invent it Alan Kay
78. CwF + RtB = $$$ Mike Masnick, TechDirt Connect with fans, give them a reason to buy and make money.
79.
80.
81.
82.
83.
84. Transmedia Develop the story across multiple entry points Multi-platform Types/examples: Audience can become immersed in experience Events Deep audience engagement Games/ARG Encourages participatory audiences Interactive components Each element a distinctive experience Graphic Novels Story flows & builds rev streams Online & viral content Think Outside the norms - experiences
85. Transmedia Keep a mind towards audience dev. components from the beginning Some Experts: Think beyond marketing Christy Dena It’s not all about the film - extend the experience Stephen Dinehart (coined) Think about impact & social change Jeff Gomez Not just games.... events, gallery shows, etc. Henry Jenkins Some projects may not need to be a film Mike Monello ...or can become one if successful John Threat Transmedia can be simple Lance Weiler Many more
And lately this change, coupled with the decline in advertising, has decimated the print industry.
And now this is hitting film. Sometimes with ad support, sometimes not
But let’s stop and look at the bigger picture. I’d like to contextualize all of these changes. Let’s pretend this line is the history and future of the internet,
This is a fancier picture, but let’s use my simple line
The future of the internet and digital is way off. It’s a lot of possibility we aren’t even sure about yet
We are actually very far behind now. This is maybe the beginning
And we’ve been progressing
while this may seem advanced, we’re really in the bailing wire and duct tape days on the internet, piecing it together, struggling to really make it work
If we’re at web 2.0, we need to be dreaming about web 4000.0
so if that’s where we are today, what are we heading towards. Well, a theorist named Greg Ulmer has proposed that whatever the future holds, it will be governed by new rules attendant to a major paradigmatic shift
Following Ong, we’re going from Orality to Literacy and now to Electracy.
Following Ong, we went from Orality to Literacy. this brought changes in how our culture interacts - from story telling to books, religion in the hands of a few to the many, personal. changed government, education, power relationships
and likewise, now we are making a shift from literacy to something else that he terms electracy
Where all thought processes, cultural production, business models, thought and communication are mediated by digital technology. It’s not putting your film online, it’s creating an entirely new form of thought. it’s not just about new fangled technology, but broader shifts, And this is why this all matters.
The big changes we’re seeing aren’t so scary when you contextualize the internet and film within this paradigm. So in the most simplistic terms, we’ve slowly progressed from being just an oral culture
to one that could form other art forms
and put them in writing - which was controlled also by the ideas of scarcity and power
the printing press came along, and disrupted that structure, but it remained relatively expensive to print, still we developed a literate culture
before long, we also had photos to enhance our stories and add visualization in a broader way than before
and of course film, which further disrupted society and brought new forms of storytelling
and then video games, making it more participatory (and fun)
the internet has come along and furthered our possibilities for connecting, for sharing stories and of course it will merge with the old
cross-media is just a first step in this merging. It doesn’t mean film will go away, anymore than poetry or call and response orality, or any other medium has gone away. But it does mean that story will evolve, our ability to connect and interact will change. And power structures will once again change. This is the simplistic version of course, but I think we can all understand how this fits together.
If we are to progress as a society we need to embrace this change. We, cultural producers and arbiters, curators, exhibitors, need to lead the change to electracy because if we don’t, the wrong people will. there’s a lot of possible futures. just as with the change to literacy, we don’t know what’s next, but it might be cool.
and this is why I think it’s important we embrace these changes and that we, the independent, creative community take the lead. All of these potential futures can be blocked. they aren’t a certainty. In fact, if history serves well, we have little chance of controlling them going forward. All change gets taken over by the powers that be. There are many roadblocks.
several things will shape and change the future
Those most threatened by the disruptions of digital aren’t aging dinosaurs
they’re actually vicious, blood-sucking beasts hell-bent on staying alive and thus far they will use policy and their power to wrest back this control. We’re living in a wondrous moment of change. It can seem scary, but it’s not. What’s scary is the future that might be built instead of the one that could.
Alan Kay has said the best way to predict the future is to invent it. But how do we invent it? What tools can we use?
In building that future, we now have new tools. There’s an old marketing theory that says people don’t go to store to buy a ¼” drill, but because they want a ¼” hole. don’t go to the store to buy a hammer. They go there because they want to hang a picture, to get something done, and the hammer just helps them do it.
I love seeing a movie in a theater, but let’s face it – that was a tool for Hollywood to pack as many people into one space and make money off their desire to escape. It was a tool to have a fun night out, but it was only one tool.
We now have new tools, and we can’t fight it, but need to embrace them to our benefit. The audience wants to build something – they can get your hammer for free, or you can give them a reason to buy it. They also want to interact with you in new ways, so use these tools to your advantage. People can collect around your film, watch it and interact with it in new ways now. And we have new ways of reaching them and engaging them. To do this, however, you have to understand internet culture, so let’s take a quick tour of relevant trends with examples.
First, this is all becoming more participatory, a conversation
Gaming, of course is participatory, and contributed to this sense of participatory culture, but it goes beyond just gaming
your website should make it easy for people to take the content to other websites and blogs through widgets, etc. Notice how Vanishing of the Bees has a blog, a petition, twitter, facebook, etc. and a widget to take the content elsewhere.
You also need one for you, not just your film. It’s how you start building a fan base. Note that Lance also has multiple blogs and sites for himself, his company and his film. He also let’s people subscribe, so he can always contact them, and he includes his twitter feed at the top. Now you may think this is a waste, but millions have started using it, and it can build your audience, so start using it now.
Importance of twitter (today) Fastest growing 1382% increase in one year, 42% over 35. oprah just joined it on April 16, meaning 55 and over will explode
Since February – 17 million, thanks Oprah
Zoe Keating has used it to amass an audience of over 1 million followers, and she now has a self-sustaining career. Notice here she is replying/thanking a fan who cued her in on how to watch some media. She’s not just working a one way street, she’s communicating with her audience.
zoe has built a fan base, that’s in constant dialogue with her. Because this should be your ultimate goal - not to think of building an audience for just one film, but for you, your career - people who will continue to follow you, be in dialogue with you and support your career.
Filmmakers are doing it on their own. Here’s 4 Eyed Monsters, and we can see they are using blogs, comments, fan contributed info google maps and even old fashioned phones to push their films. Four Eyed Monsters Story – got into Slamdance, no distributors bought the film Self-distributing and building word of mouth online and through podcasts www.foureyedmonsters.com Combining a bit of everything – my space, youtube, google maps, audio, podcasts they teach people to help them market their film – building their community Tshirts, widgets, etc Note that they come to you – you don’t have to go to the theater, you can go directly to them Use the power of friends and fans to promote your film Using google maps to crowdsource screenings - crowdsourced their audience. Now, people can crowdsource their financing as well
and now you can too with crowdcontrols
Patronage – radiohead model, give it away but can donate to get more. Jill Sobule got her fans to donate to make her album - 95K
Here’s a blow-up of what you got for your donation
lest you think just one person is doing this - Josh freese – session musician and drummer
Limited, authentic and is a real experience. The super-fan or patron is much more engaged
here’s a recent example of filmmakers doing this - cosmonaut example - one of the more clever uses of crowd-funding
cosmonaut example - here’s some of their merchandise, gives a broad range for support
Age of Stupid did this as well to much success and made a guide to it that anyone can download
and if you can’t build it yourself, you can use tools like these from IndieGogo
or from Kickstarter, where the Four Eyed Monsters folks are raising funds from their fans to build new tools for any filmmaker to crowdsource funding, screenings, audience building and more
But the conversation isn’t just happening through text, twitter and marketing. the conversation is also done through video
Here’s one of the most popular videos from YouTube. A relatively amateur dancer that lasts about 6 minutes. 127 million views, but there are multiple versions, each downloaded over 100,000 times. And this doesn’t count how it has been virally spread and shared. 600K people have rated it, and 240K commented on this one posting. Thousands have posted video responses as well. Let’s put this in perspective.
Spiderman 3, most popular of 2007 – 56 million. Pirates of Carrib 2006 – 50 million, Batman – currently about 83 Million Vs 100 million plus of the YouTube dancing video. If we look at the lowest rated of the top 100 videos on YouTube, it had been seen about the same amount of times as most hollywood films in a week
Even with DVD sales, more people will probably see the crazy dancer than this film. – and they shared it with their friends, talked about it, uploaded spoofs and participated with it. Something’s going on here – participatory, contributory culture - through images, visual culture It is cultural democratization – people are not just passive consumers anymore
back to four-eyed monsters, they put out video and took it in as well - encouraging fans to upload video commentary
Here’s a recent mash-up of their video responses – they’ve built so many true fans that this video has been seen over 200K times, thousands of fans have added more footage and the phenomenon continues years after their screenings.
And they want to mix it up, mash it together and sample it and share it like crazy
Make their own versions, commenting on it and trade those as well
thruyou
Rip – a film on remix culture (and girltalk) encourages mash-up and remixing
As mentioned earlier, people expect their content on multiple platforms, they want to see it when, where and how they want to see it and they wanted it yesterday
They want it when they want it, from whatever portal they like and on whatever device they like, and they want it yesterday They want to share it virally with their friends
and get it on mobile- one of the biggest trends recently and in coming years, which I’m not devoting enough time to today.
and they want it free, whether with ad support or through piracy
Patronage – “Steal this Film” donation model
Now has morphed into Vodo, to launch soon
Immediacy – get it now, early Personalized – to your rating Interpretation – free code, manual 10K – or gene understanding Authenticity – from the Dead Accessibility – someone else stores it for use anywhere – gmail Embodiment – Book is free, lecture with author costs Patronage – support the artist, radiohead Findability – finding it in the sea
Another way to think of this is Mike masnick’s formula, and I think all of understand how we can connect with fans through facebook, twitter and other social networking tools
and that’s the key to cross-media in this environment. It let’s the audience get involved across not just multiple platforms in terms of screens, but in terms of story access points. This is the next step in the evolution of content
Cross media allows them to become active participants in multiple parts of the story. It allows them to delve deeper into the experience if they so choose, or access it from their preferred medium. The idea is to expand the story line into multiple media. The Matrix is the most famous recent example
of course, Star Wars was doing it before
and their fans are legion, and very involved with every aspect of the story
The idea is to expand the story line into multiple media. having multiple story entry points. games, ARG, graphic novels, mobile, etc source of image: http://transmediabroadcast.com/wp-content/gallery/what-is-transmedia-broadcast/transmedia_broadcast.jpg
Definitions of transmedia and examples/things to think about
More to think about and experts.
Thomas Allen Harris and Through a Lens Darkly - making his film more than a film, but a project that engages black people to reclaim their photographic history, share knowledge, participate
Cross/transmedia then is just a step towards entirely new forms of story-based media. They’ve involved the audience in new ways, but what happens when we let the audience take control?
Lance Weiler and Head Trauma
making it an event, where the audience become a central part of the action
So, if we’re here today, what comes next? what happens when we combine what we have already with other things
what happens if we combine all of these new tools in our story-telling? what effect will they have?
what can be invented for the future? my hope is that you, in this room or viewing this online, will experiment and figure that out.
and tell me what you create, invent, discover or think about. Here’s my details