Pavel Šafařík z ROI Hunter na nekonferenci Vyhledávače zboží 2015.

1. Facebook Dynamic Product Ads
Automatically promote relevant products across any device

2. Questions?
1. Go to sli.do
2. Enter #roihunter hashtag
3. Ask me

3. What does it mean?
Static ads
Standard image / logo
Generic headline
Generic body copy

4. What does it mean?
Static ads
Dynamic ads
Standard image / logo
Generic headline
Generic body copy
Product image / enhanced version with dynamic
fields (brand, price etc.)
Customizable headline by product name, price,
brand or based on targeting
Dynamic body copy to match image and headline

5. How it works?
- People visit your website without buying
- Facebook saves the products which user visited before
- You retarget them with engaging personalized content
- Based on Facebook ID, not on cookies (FBX)

7. Implementation

8. Implementation
1. Upload your XML feed

9. 4. Run dynamic product ads
Showing to people browsing your
website or app
Creative based on product detail from
your XML feed
Reach only visitors before purchase
or user who haven’t finished
purchase
Reach people immediately after they
leave your website

10. DPA based on Multi product ads
Multi-product ads enable businesses to showcase up to five products within a
single ad unit, on desktop or mobile.
Better click-through-rate as much as 42%.

11. Results of Dynamic product ads
Strong results, including a 34% increase in click through rate and a 38%
reduction in cost per purchase.
Our results with enhanced dynamic images
Conversion rate: 9,7%
40% bigger revenue than month before
30% more revenue than AdWords
COS from dynamic product ads – 6,58%

12. Thanks and see you next time!
Would it work
in your case?
Thanks and see you next time...
ROI Hunter a.s.
roihunter.com
pavel@roihunter.com