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Paid Facebook Marketing
The document provides an introduction to paid Facebook marketing, outlining its importance given that two billion users are active monthly. It covers various advertising objectives and tools available for advertisers, such as Business Manager and Audience Insights, alongside best practices for creating effective ads. Key elements discussed include targeting specific audiences, optimizing ads for conversions, and utilizing testing strategies.
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Paid Facebook Marketing
- 1. Intro to Paid Facebook Marketing DELBELCHER // MICH MARKETING // DEL@MICHMARKETING.COM
- 2. What is PaidFacebook? The Right People Where they are already active and engaged Real Results
- 3. Why paid Facebook Two billion people use Facebook every month 1 of 5 minutes people in the US spend on mobile is on Facebook or Instagram 500 million Instagrammers use the app each month Find Attract Results
- 4. What will wecover? Ads Guide Ad Objectives Facebook Tools Business Manager Audience Insights Ads Manager Power Editor Creating Ads Monitoring Ads What next?
- 5.
- 6. Ad Objectives Objectives App Installs Get people to install your mobile app. Brand Awareness Reach people who are more likely to pay attention to your ads with the brand awareness objective. Conversions Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product. Engagement Engagement can include likes on your post, comments, shares and photo views. Lead Generation Lead ads on Facebook and Instagram help you collect info from people interested in your business. Reach Create ads that reach people near your business. Store Visits Create ads that dynamically localize messaging to each store-location areas using a single creative template. Traffic Send people to important sections of your website. Video Views Tell a story using a video in your ad
- 7. Facebook Tools: BusinessManager Created to help advertisers manage Facebook better External partners Manage multiple assets Assign assets More control and security Business Settings Manage Audiences Separate personal from professional Let’s explore!
- 8. Facebook Tools: AudienceInsights The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. Audience Insights let’s you learn more about target audiences, including aggregate info about geography, demographics, purchase behavior and more Audience Insights
- 9. Facebook Tools: AdAccount When you create an ad on Facebook for the first time, you also open an advertising account. After you open an advertising account, you can give more people access to the account so that they can also manage your ads. SET UP
- 10. Facebook Tools: PowerEditor Manage multiple ads at once Import ads using Excell Use search and apply filters to find out what you want to work on quickly. Let’s explore!
- 11. Let’s make anad! Campaign, Ad Set, Ad Choose audience Customize Budget The Look Placement Submit Track Tweak Repeat! Let’s do it!
- 12. Best Practices Determineyour objectives Be Specific A/B – Test ( Using FB A/B Testing or multiple Ad Sets) Images Copy Test Text –(p.s. shorter is better)
- 13. How do Ilearn more? Hi! I’m Del! MichMarketing.com