Facebook will always, gladly, take you hard earned bucks and throw you a few extra likes. But what if you could get more out of what you spend? That's what we'll be covering in this presentation!
2. What is Paid Facebook?
The Right People
Where they are already active
and engaged
Real Results
3. Why paid Facebook
Two billion people use Facebook every month
1 of 5 minutes people in the US spend on mobile is on
Facebook or Instagram
500 million Instagrammers use the app each month
Find
Attract
Results
4. What will we cover?
Ads Guide
Ad Objectives
Facebook Tools
Business Manager
Audience Insights
Ads Manager
Power Editor
Creating Ads
Monitoring Ads
What next?
6. Ad Objectives
Objectives
App Installs
Get people to install your
mobile app.
Brand Awareness
Reach people who are more
likely to pay attention to your
ads with the brand awareness
objective.
Conversions
Optimize your ad to get
people to take specific actions
on your website, such as
signing up for a newsletter or
buying a product.
Engagement
Engagement can include likes
on your post, comments,
shares and photo views.
Lead Generation
Lead ads on Facebook and
Instagram help you collect
info from people interested in
your business.
Reach
Create ads that reach people
near your business.
Store Visits
Create ads that dynamically
localize messaging to each
store-location areas using a
single creative template.
Traffic
Send people to important
sections of your website.
Video Views
Tell a story using a video in
your ad
7. Facebook Tools: Business Manager
Created to help
advertisers
manage Facebook
better
External partners
Manage multiple
assets
Assign assets
More control and
security
Business Settings
Manage Audiences
Separate personal
from professional
Let’s explore!
8. Facebook Tools: Audience Insights
The more customer insights you have, the better you’re equipped to deliver
meaningful messages to people. Audience Insights let’s you learn more about
target audiences, including aggregate info about geography, demographics,
purchase behavior and more
Audience Insights
9. Facebook Tools: Ad Account
When you create an ad on Facebook for the first time, you also open an
advertising account. After you open an advertising account, you can give more
people access to the account so that they can also manage your ads.
SET UP
10. Facebook Tools: Power Editor
Manage multiple ads at once
Import ads using Excell
Use search and apply filters to find out what you want to work on quickly.
Let’s explore!
11. Let’s make an ad!
Campaign, Ad Set,
Ad
Choose audience
Customize
Budget
The Look
Placement
Submit
Track
Tweak
Repeat!
Let’s do it!
12. Best Practices
Determine your objectives
Be Specific
A/B – Test (
Using FB A/B Testing or
multiple Ad Sets)
Images
Copy
Test Text –(p.s. shorter is
better)
13. How do I learn more?
Hi! I’m Del!
MichMarketing.com