Presentation 2011


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Presentation 2011

  1. 1. Special Report:Offline Marketing for Local Businesses Explained<br />Internet Marketing Strategies Your <br />“Web Guy” Didn’t Tell You About <br />
  2. 2. 5 Fundamental Elements of Successful Marketing<br />Product – You must have a quality product or service with widespread appeal and you need to be either competitively priced, or offer something that’s superior to what anybody else offers.<br />Message - You need to create compelling marketing messages that interested, qualified prospects find difficult to resist.<br />Sales Leads – To succeed in business, you need to attract customers. You need a method of accessing the best possible prospective customers in order to make your offer available to them.<br />Media – You need a method of accessing the best possible prospective customers in order to make your offer available to them.<br />Customer Retention – Customers mean revenues and profits. Your focus as a business owner should be the continuous building and nurturing of your own customer list.<br />
  3. 3. Sales Lead Generation<br />Online Leads<br />Offline Leads<br />Mobile Leads<br />Social Media Leads<br />Paid Leads<br />
  4. 4. Marketing Media (Traditional)<br />Yellow Page<br />Local Newspaper<br />Magazines<br />Direct Marketing<br />Television<br />Radio<br />
  5. 5. Marketing Media (New Era)<br />Mobile Marketing<br />Social Media Marketing<br />Website Marketing<br />Google Marketing (Google Local Listing, SEO)<br />Video Marketing<br />E-mail Marketing<br />Special Ads<br />
  6. 6. Customer Retention<br />Auto Follow-up System<br />VIP Client Club/Coupon<br />Newsletter<br />Birthday /Anniversary Marketing<br />Memorial Marketing<br />Survey/Please Complain <br />Ticket System<br />Online Order System<br />Brand Management<br />
  7. 7. Mobile Marketing<br /><ul><li>A tenfold increase in the number of mobile Internet search users during the forecast period—from 5.2 million in 2008 to 56.2 million in 2013”
  8. 8. 5 billion people walking around with mobile phones.
  9. 9. 27% of mobile users have a smart phone, and by the end of 2011 50% of all mobile phone users are expected to own a smart phone.</li></ul>Internet traffic from these mobile devices is already approaching double-digits. Are you willing to give up one in ten potential customers just because your website is not compatible with a mobile device?<br /><br />Unikon International Inc.<br />
  10. 10. Mobile Marketing (2)<br />Don’t Be Left Behind! “Going mobile” will turn into the fastest, most valuable business success you’ve ever made!<br /><ul><li>Mobile Website Building
  11. 11. SMS Marketing Campaign
  12. 12. Local Geo Listing (Four Square)</li></ul><br />Unikon International Inc.<br />
  13. 13. What is Social Media Marketing?<br />Utilizing the various social media platforms to network with other people who are interested in your niche – especially potential buyers<br />Social media is HOT online – that’s where everyone is!<br />Facebook, Twitter, LinkedIn, YouTube<br />Has a viral effect<br />
  14. 14. What is Video Marketing?<br />One of the most powerful and effective marketing means online today<br />Helps your customer get to know you<br />Appeases to the customer who likes to watch instead of read<br />Has a viral effect due to the ease of referring the video to other users<br />
  15. 15. 5 Ways To Use Videos To Market Your Business<br />Add a video to :<br />your website<br />YouTube<br /> Vimeo<br />Facebook <br />Google Maps <br />Provide potential customers with an insight to your restaurant, the type of food on the menu, unique selling points , your staff and of course, your location. <br />
  16. 16. Understand The Process<br />Brand<br /> Management<br /><ul><li>Module 5:Online credibility/reputation</li></ul>Traffic<br /><ul><li>Module 4:Traffic!Traffic!Traffic!
  17. 17. Module 3:Squeeze page/Landing </li></ul>page/ Autoresponder<br />Lead Generation<br /><ul><li>Module 2:Website design/SEO</li></ul>Website<br /> Management<br />Understanding Internet Marketing<br /><ul><li>Module 1:Online marketing basic explained</li></ul><br />Unikon International Inc.<br />
  18. 18. Why Online Marketing?<br />Almost 3 billion LOCAL searches are performed each month online<br />Yellow Pages and Newspapers are becoming less effective<br />Devices such as TiVo and DVRs allow people to skip commercials<br />Web-enabled phones are taking over<br />The Internet has totally changed the way we do business<br />
  19. 19. What is Website Design?<br />Usually JUST a website design – no marketing included<br />Online marketing success takes more than just a pretty website<br />Discuss everything included in your web design package and get it in writing<br />
  20. 20. Your Web Developer<br /><ul><li>Good at his job
  21. 21. His job is building websites
  22. 22. Not a marketer</li></ul><br />Unikon International Inc.<br />
  23. 23. What is a Direct Response Website?<br />Includes a call to action for your visitors<br />Will help you build a list of subscribers<br />Usually offers a free gift in exchange for an email address<br />It’s easier to sell to an existing buyer than a brand new buyer<br />
  24. 24. Company Blog<br /><br />Unikon International Inc.<br />
  25. 25. What is a Lead Capture Page?<br />A page created to simply capture leads<br />Helps you build a list of prospects<br />Once they are on your list, you can market to them over and over again<br />
  26. 26. What is Email Marketing?<br />The act of marketing to your highly targeted list via email<br />Keep your customers and prospects coming back with newsletters, coupons, tips, or whatever you want to communicate to them<br />A powerful relationship-building tool<br />Very easy to track and tweak campaigns<br />
  27. 27. What is Search Engine Optimization (SEO)?<br />Optimizing your website for optimal performance in the search engines<br />Involves proper keyword research to make sure the content includes the right search term<br />Involves building links directly back to your website<br />
  28. 28. What is Search Engine Management (SEM)?<br />Covers all aspects of giving your business a complete online presence<br />Includes geo-targeted campaigns and first page Google listings<br />Ensures that your site gets great visibility in the search engines, social media networks, Google Local Listings, and many other properties<br />
  29. 29. What is Keyword Research?<br />Researching relevant keywords that customers are typing into the search engines to find your product, service, or business<br />Keyword research is the foundation for most online marketing strategies included website content, articles, press releases, and much more<br />ALL traffic is not GOOD traffic – keyword research allows you to get only the best traffic to your website<br />
  30. 30. What is SEO Copywriting<br />Copywriting is the use of words to promote or sell a product, service, or business<br /> Writing specifically for the web pages and that uses targeted keywords to pull traffic<br />Examples of content that incorporate copywriting are articles, website content, press releases, sales pages, and lead capture pages<br />
  31. 31. What is Pay-Per-Click?<br />PPC is the most powerful form of paid online advertising<br />An ad is created and displayed at the top or along the sides of the organic search results in the search engines<br />When someone clicks on your ad, the price you are paying per click is taken from your budget<br />Easy to run out quickly if you do not know what you’re doing<br />
  32. 32. What is Article Marketing?<br />A continuous process that will create many back links directly to your website via online articles<br />Keyword research is performed to see how people are searching for your product or service<br />Articles are written based on this keyword research<br />These articles are distributed to many online article directories<br />Once the articles are out there, they are out there for good!<br />
  33. 33. What are Press Releases?<br />Similar to articles, press releases are short, informative releases that are sent out to create a buzz about your business<br />They drive sales as they contain links directly back to your site<br />Can be picked up to be syndicated in local or national newspapers giving even more exposure<br />
  34. 34. Classifieds Marketing<br /><ul><li>Craigslist and Kijii
  35. 35. Free advertising
  36. 36. Local scope
  37. 37. Heavily used</li></ul><br />Unikon International Inc.<br />
  38. 38. Outsourcing<br /><ul><li>Learning curve / expertise
  39. 39. Repetitive tasks
  40. 40. You spend time running your business</li></ul><br />Unikon International Inc.<br />