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Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
Engaging The Audience
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Engaging The Audience

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Presented by Angela Connor to a group of journalists at the Knight Center for Specialized Journalism at the University of Maryland.

Presented by Angela Connor to a group of journalists at the Knight Center for Specialized Journalism at the University of Maryland.

Published in: Education, Technology
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  • 1. Engaging the Audience Knight Center for Specialized Journalism December 2, 2009 Angela Connor Author, “18 Rules of Community Engagement”
  • 2. Common Buzzwords and Phrases
    • Join the conversation
    • Crowdsource the news
    • Be transparent
    • Be authentic
    • Monitor the Conversation
    • Leverage social media
    • It’s About Relationships
    • Fan us on Facebook
    • You must engage the audience
  • 3. What it all really means is….
    • TALK
    • to
    • People
    • Be inclusive
    • Be accessible
    • Share your knowledge
    • Provide access
    • Make people smarter
    • Make connections
  • 4. And THIS is what you already DO!
  • 5. Community, defined
    • com⋅mu⋅ni⋅ty [kuh-myoo-ni-tee]
    • – noun, plural -ties.
    • 1.a social group of any size whose members reside in a specific locality , share government, and often have a common cultural and historical heritage.
    • 2.a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually prec. by the): the business community; the community of scholars. 
  • 6. Summer 1973
  • 7. What Constitutes Community?
  • 8. Can you build community through your beat? YES!!!
  • 9. Broadcasting vs. Conversing
    • Present the facts in your standard format
    • Provide images and video
    • Select quotes from your sources
    • Select data that fits in your format and subject
    • Pre-determined elements from editors and reporter
    • Foster discussion of the facts and allow opinion
    • Solicit images and video in addition to your own
    • Additional access to sources via live chats, podcasts, etc…
    • Access to complete databases.
    • Soliciting questions and desired content for stories.
  • 10. A FEW Rules of Engagement
    • Ask questions
    • Use your influence
    • Provide useful information and content
    • Support your audience
    • Stroke a few egos
    • Get to know the community
    • Pour on the compliments
    • Know the culture and respect it
  • 11.  
  • 12.  
  • 13. A FEW Rules of Engagement
    • Make it personal
    • Seek expert advice and opinions
    • Ask for help
    • Accept and respond to criticism
    • Make small talk
    • Showcase and acknowledge good work
    • Don’t try to please everyone
    • Realize your work is never done
  • 14. Encourage two-way conversations
  • 15.  
  • 16. Show some personality
  • 17.  
  • 18. The Community Responds
  • 19. Build Community Through INTERACTION
    • Respond to Comments
      • “ Thanks for sharing. I think you raise good points…”.
    • Ask Questions
      • “ Tell me more about that”
    • Share a personal story
      • I know what you mean, that happened to me once when…”
  • 20. Build Community Through ACKNOWLEDGEMENT
    • Discuss with your co-workers and peers
    • Share their content
    • Connect elsewhere
    • Link to their posts
    • Use @ Mentions on FB and Twitter
    • Thank publicly for a news tip
  • 21. Questions to ask yourself
    • What is the value add to this story?
    • How can I get the audience involved?
    • What will they want to DO after reading/viewing this content?
    • How will I respond to criticism?
  • 22. Managing the Conversation Nurturing
  • 23. Let’s talk about Comments!
  • 24. Common Community Killers
    • Rudeness
    • Arguing with visitors
    • Stealing ideas, refusing to credit others
    • Ignoring comments
    • Being pushy and pompous
  • 25. 8 Rules of Community Engagement
    • Provide really useful content
    • Stroke a few egos
    • Ask Questions
    • Ask for help
    • Seek expert advice and opinions
    • Accept & respond to criticism
    • Make Small Talk
    • Realize your work is never done
  • 26. Takeaways
    • Give people what they want
        • More information
        • Exclusive details
        • Interactive content
        • A chance to communicate with you
        • More time with your sources
    • Be present
    • Talk to people WHERE they are
    • Become a user advocate
  • 27. Angela Connor Stay in touch with me: E - [email_address] T - @communitygirl C – 919.607.0435

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