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Engaging The Audience


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Presented by Angela Connor to a group of journalists at the Knight Center for Specialized Journalism at the University of Maryland.

Presented by Angela Connor to a group of journalists at the Knight Center for Specialized Journalism at the University of Maryland.

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  • 1. Engaging the Audience Knight Center for Specialized Journalism December 2, 2009 Angela Connor Author, “18 Rules of Community Engagement”
  • 2. Common Buzzwords and Phrases
    • Join the conversation
    • Crowdsource the news
    • Be transparent
    • Be authentic
    • Monitor the Conversation
    • Leverage social media
    • It’s About Relationships
    • Fan us on Facebook
    • You must engage the audience
  • 3. What it all really means is….
    • TALK
    • to
    • People
    • Be inclusive
    • Be accessible
    • Share your knowledge
    • Provide access
    • Make people smarter
    • Make connections
  • 4. And THIS is what you already DO!
  • 5. Community, defined
    • com⋅mu⋅ni⋅ty [kuh-myoo-ni-tee]
    • – noun, plural -ties.
    • 1.a social group of any size whose members reside in a specific locality , share government, and often have a common cultural and historical heritage.
    • 2.a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually prec. by the): the business community; the community of scholars. 
  • 6. Summer 1973
  • 7. What Constitutes Community?
  • 8. Can you build community through your beat? YES!!!
  • 9. Broadcasting vs. Conversing
    • Present the facts in your standard format
    • Provide images and video
    • Select quotes from your sources
    • Select data that fits in your format and subject
    • Pre-determined elements from editors and reporter
    • Foster discussion of the facts and allow opinion
    • Solicit images and video in addition to your own
    • Additional access to sources via live chats, podcasts, etc…
    • Access to complete databases.
    • Soliciting questions and desired content for stories.
  • 10. A FEW Rules of Engagement
    • Ask questions
    • Use your influence
    • Provide useful information and content
    • Support your audience
    • Stroke a few egos
    • Get to know the community
    • Pour on the compliments
    • Know the culture and respect it
  • 11.  
  • 12.  
  • 13. A FEW Rules of Engagement
    • Make it personal
    • Seek expert advice and opinions
    • Ask for help
    • Accept and respond to criticism
    • Make small talk
    • Showcase and acknowledge good work
    • Don’t try to please everyone
    • Realize your work is never done
  • 14. Encourage two-way conversations
  • 15.  
  • 16. Show some personality
  • 17.  
  • 18. The Community Responds
  • 19. Build Community Through INTERACTION
    • Respond to Comments
      • “ Thanks for sharing. I think you raise good points…”.
    • Ask Questions
      • “ Tell me more about that”
    • Share a personal story
      • I know what you mean, that happened to me once when…”
  • 20. Build Community Through ACKNOWLEDGEMENT
    • Discuss with your co-workers and peers
    • Share their content
    • Connect elsewhere
    • Link to their posts
    • Use @ Mentions on FB and Twitter
    • Thank publicly for a news tip
  • 21. Questions to ask yourself
    • What is the value add to this story?
    • How can I get the audience involved?
    • What will they want to DO after reading/viewing this content?
    • How will I respond to criticism?
  • 22. Managing the Conversation Nurturing
  • 23. Let’s talk about Comments!
  • 24. Common Community Killers
    • Rudeness
    • Arguing with visitors
    • Stealing ideas, refusing to credit others
    • Ignoring comments
    • Being pushy and pompous
  • 25. 8 Rules of Community Engagement
    • Provide really useful content
    • Stroke a few egos
    • Ask Questions
    • Ask for help
    • Seek expert advice and opinions
    • Accept & respond to criticism
    • Make Small Talk
    • Realize your work is never done
  • 26. Takeaways
    • Give people what they want
        • More information
        • Exclusive details
        • Interactive content
        • A chance to communicate with you
        • More time with your sources
    • Be present
    • Talk to people WHERE they are
    • Become a user advocate
  • 27. Angela Connor Stay in touch with me: E - [email_address] T - @communitygirl C – 919.607.0435