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Corporate Community Management

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Vanina Delobelle
Vanina Delobelle

How should corporations talk to communities? How should they use social media? What should be done and not?

BusinessTechnology
1 of 26
Corporate Community Management Vanina Delobelle, PhD www.vaninadelobelle.com May 2008
How are communities working ?
What is a community ? People sharing same interest ! Group of online interactive people sharing the same interest
What composes a community ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are the actors ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the rules of a community ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to manage communities for a corporation ?
Why have a good community management ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are communities looking for ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The working strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The golden rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs, forums, … how to use these tools successfully ?
Forum ,[object Object],[object Object],[object Object],[object Object]
Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microblogging ,[object Object],[object Object],[object Object]
Exemples of do and don’t do ?
Forum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forum
Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks
Microblogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microblogging
For more conversations… www.vaninadelobelle.com

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