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You 2.0


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Getting to know others with a shared interest has always been an important part of one’s professional life. With social media on the rise, there are new and effective ways to engage. This session will review ways to help build your personal brand, giving you a jump on making a splash in your career of choice!

Presentation made in conjunction with Career Services at the Heller School at Brandeis University.

Published in: Career
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You 2.0

  1. 1. Old School Networking in a New School World Jodi Sperber, MSW, MPH April 22, 2010
  2. 2. April 15, 2010: The Art of Self-Marketing Online To find a job, enhance your social network and expand your Web presence. Article online at: Photo credit: Patrick Haney, via Creative Commons license
  3. 3.   Networking 101   Why social media?   Some tools to consider   Examples   Learning to Wire Walk
  4. 4.   Making yourself known   Discovering what others have to offer   Exploring options   Building alliances   Finding mentors
  5. 5.   Monitoring   Participating   Maintaining connections   Adding to the conversation Photo Credit: Christopher Craig, via Creative Commons license
  6. 6. BE LIEVE
  7. 7.   Connect virtually with others who have similar interests   You can also do the connecting   Make it easier for others to find you   Chance to let your personality shine   People like working with people, not titles   Connect before meeting in person
  8. 8.   See how others are talking about a topic or field of interest   Stay current (reports, news, articles)   Learn   See case studies in action   Help and learn at the same time   Get to know the “players”   Strut your stuff
  9. 9.   Time   Talent   Your unique style
  10. 10. Do you know what appears when someone searches for you online? (You should) Photo credit: thelastminute, via Creative Commons License
  11. 11.   Consider multiple levels of access   Check your profile!   Account > Privacy Settings> Profile Information > Preview My Profile   See how friends see your profile   Profile > Photos > Album Privacy   Make sure each one is as you expect   Take the time to go through each part   Same thing goes for MySpace or other social networking platforms
  12. 12. Photo credit: xotoko, via Creative Commons license
  13. 13. What do you hear? Q&A Conversations Developments Research Chit Chat Campaigns Meetings and Conference Info Photo credit: bullcitydogs, via Creative Commons license
  14. 14.   Ask for recommendations from those you trust   In your profile, be complete yet concise   Research other individuals/ organizations   Integrate other resources   SlideShare, websites, Twitter, photos
  15. 15. •  4 billion+ images •  Host images to use elsewhere •  Worldwide community of users •  Interest groups
  16. 16.   You have a voice   Showcase pictures or other project-related artifacts   Test out ideas   Create dialogue
  17. 17.   Have your own (or co-own)   Maintain it   Let others know, either personally or via links on other services (Twitter, LinkedIn, FB, etc)   Link to other online bits of you   Read others   Use a reader for RSS feeds, to minimize time spent going to each individual site   Leave comments
  18. 18. Photo credit: mnapoleon, via Creative Commons license
  19. 19.   Planning   Creativity   Building upon existing skills   Learning new skills   Practice   Patience
  20. 20.   Buildcredibility   Develop networks   Engage directly In other words: Be seen as someone who is present, engaged, interested
  21. 21. It’s not all about you – what you give is what you get in return Photo credit: jcoterhals via Creative Commons license
  22. 22. “We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? … Your playing small does not serve the world.” - Nelson Mandela
  23. 23. Jodi Sperber @jsperber Heller School for Social Policy and Management Brandeis University April 22, 2010