CC2009 Kevin Anderson

805 views

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
805
On SlideShare
0
From Embeds
0
Number of Embeds
198
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • CC2009 Kevin Anderson

    1. 1. Wrapping Content in a Community <ul><li>Transforming mass media </li></ul><ul><li>into social media </li></ul>
    2. 2. Social media growth versus traditional media
    3. 3. Social media faux pax <ul><li>Mass media focuses on celebrity not engagement </li></ul><ul><li>Mass media doesn’t know the difference between ‘provocative’ and ‘thought provoking’ </li></ul><ul><li>Mass media focuses on building a network of free labour instead of relationships </li></ul>
    4. 4. ‘Giving a voice to the already voiced’
    5. 5. Looking for an argument?
    6. 6. Your community is a pub
    7. 7. Is your pub Cheers? Or...
    8. 8. <ul><li>If you build a boxing ring, people are going to fight. </li></ul><ul><li>Tom Steinberg, MySociety.org </li></ul>
    9. 9. Connection, not just ‘crowd-sourcing’
    10. 10. The old model Publisher Content Audience Creates Reacts
    11. 11. The New Model
    12. 12. User engagement cycle Casual (Just stopping by) Connected (Signing up and engaging in light interaction) Committed (Signing in because of personal benefit and engaging in heavy interaction) Catalyst (Identifying as Guardian Readers, telling other people, linking to or blogging about us…)
    13. 13. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Connected Commenting Rating Voting Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles Catalyst Networking tools Blogging tools Networked journalism Attention & Reputation
    14. 14. Social media editorial strategies <ul><li>Open up to audience </li></ul><ul><li>Involve the audience in meaningful ways </li></ul><ul><li>Tap into the wisdom in the crowds </li></ul>
    15. 15. ‘Wrapping content in a community’
    16. 16. Open up to your audience
    17. 17. Connecting with Twitter
    18. 18. Building a community of contributors
    19. 20. Wisdom in the crowds
    20. 21. Podcasting live fleeing a Cat 5
    21. 22. Real voices
    22. 23. Editorial creativity
    23. 24. Go to the conversation
    24. 25. What’s stopping you? <ul><li>How many psychiatrists does it take to change a light bulb? </li></ul>
    25. 26. One...but the light bulb has to want to change
    26. 27. With thanks to ... Flickr photos Some Rights Reserved Flickr photos Some Rights Reserved <ul><li>the main (boxing) by dickuhne </li></ul><ul><li>an idea (the light bulb) by aloshbennet </li></ul><ul><li>massive change by 416style </li></ul>From icanhascheezburger.com <ul><li>leef I alonze by Brad </li></ul>
    27. 28. Kevin Anderson, Guardian blogs editor [email_address] blogs.guardian.co.uk strange.corante.com

    ×