Connecting with Your Community via Social Media: The Seattle Public Library

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Based on the hard work of and the slides created by Jennifer Robinson, Toby Thomas, and Caroline Ullmann.Overview of the use of social media at The Seattle Public Library. Presented at the Gates Foundation Global Libraries Peer Learning Meeting 2011.

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Connecting with Your Community via Social Media: The Seattle Public Library

  1. 1. Connecting with your Community via Social Media <br />They already you!<br />
  2. 2. Presentation Goal <br />Provide practical tips on how to use social media to connect with your community, based on what we’ve learned at The Seattle Public Library.<br />
  3. 3.
  4. 4.
  5. 5. Shelf Talk: The Blog for Adults<br />
  6. 6. Push to Talk: The Blog for (and by) Teens<br />
  7. 7. Library Catalog (BiblioCommons)<br />
  8. 8. Characteristics of Social Media<br />Patron-generated content<br />Interactive<br />Potentially global in reach<br />Dynamic<br />Immediate<br />
  9. 9. Important question #1<br />What’s the purpose of yourFacebook page / Twitter account / blog, etc?<br />Define your goals!<br />
  10. 10. Important question #2<br />Can you manage a social media channel like a library service?<br />It requires time & resources!<br />
  11. 11. Why are you doing this?<br /><ul><li>Engage
  12. 12. Build
  13. 13. Promote</li></li></ul><li>Engage!<br />Give people a chance to participate and offer input<br />
  14. 14. OPINIONS<br />
  15. 15. HUMOR<br />
  16. 16. EXPERIMENT<br />
  17. 17. Build!<br />Help create community online around books, <br />reading, and the library.<br />
  18. 18. READER’SADVISORY<br />
  19. 19. SUGGESTING<br />
  20. 20. BOOK<br />LISTS<br />http://seattle.bibliocommons.com/list/show/86922331_seattle_quick_picks/89193717_the_movie_was_better_than_the_book,_part_i<br />
  21. 21. Promote!<br />Advertise your services, staff, programs and collections<br />
  22. 22. NEWFEATURES<br />
  23. 23. CONTENT<br />
  24. 24. FUNDRAISING<br />
  25. 25. Tips for Ideas<br />Focus on local or world current events<br />Take what you’re already doing, and “facebook” it or tweet it or blog about it<br />Try new things!<br />Use shareable content (links, etc.)<br />Get ideas from your whole staff<br />Borrow ideas from other libraries and organizations<br />
  26. 26. Administration<br />Support, Problems, Growth<br />
  27. 27. But what about the dude posting with the naked avatar?<br />
  28. 28. Community <br />builds, defines, and polices itself.<br />
  29. 29. Problems & Solutions<br />
  30. 30. Set Expectations<br />We treat our customers with respect and expect the same in return. <br />Interacting with the Library Online <br />
  31. 31. Process!<br />As uncomplicated as possible<br />Scalable<br />Covers your bases<br />Sustainable<br />
  32. 32. Tools you absolutely need<br />
  33. 33. Tips for Process<br />Use tools you’ve already got; no need for fancy stuff!<br />Use the power of collaboration to improve writing, flesh out ideas, and assure quality.<br />Set up a “dummy” account on facebook.<br />Start with a plan and procedures that are easily expanded and document them well. <br />Schedule.<br />Schedule.<br />Schedule.<br />Use the “two sets of eyes” approach<br />
  34. 34. Thanks for Participating!<br />

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