Finding The Social Media Platform That Works For You
Marketing Public Health Through Social Media
1. Marketing Public Health
Through Social Media
Angela Connor; Senior Vice President, Group Director
October 11, 2012
Angela Connor Twitter: @communitygirl Hashtag: #publichealth
2. Social Media is not a fad. It’s a
fundamental shift in the way we
communicate.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
4. Today over 65% of adult
internet users say they use a
social networking site.
The Pew Research Center's Internet & American Life
Project ; February 2012
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
5. 95% of all teens ages 12-17 are
now online and 80% of those
online teens are users of
social media sites.
The Pew Research Center's Internet & American Life
Project ; February 2012
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
6. Social networking site usage is most
popular with:
•18-49-year-olds
•Some college education
•Household income of less than $30,000
per year.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
7. State Public Health Departments and
Social Media (2011)
30
25
20
15
10
5
0
Twitter Facebook YouTube
Source: BMC Public Health, "Adoption and Use of Social Media Among Public
Health Departments” 2011
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
11. What are your goals?
• Change behaviors – move • Get noticed. More media
people to action coverage
• Drive home a specific issue • Prevention of chronic
diseases
• Raise awareness
• Fan engagement and
• Drive traffic to website/blog growth
• Connect with a particular • Educate on an unknown
population topic
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
13. Let’s Talk About Social Communications
•
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
14. It’s not all about you!
• What’s the hook?
• Why should they care?
• What’s in it for me?
• Move away from ME, ME, ME
• And don’t preach!
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
30. UNC Health Care Egg Allergy Chat
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
31. UNC Health Care Egg Allergy Chat
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
32. Today, I challenge you to…
• Rethink your messaging
• Become your own publisher
• Find your audience. Go where they are.
• Take the focus off of YOU
• Engage: Don’t be afraid to ask questions and find out what
your target audience wants and needs from you
• -Learn from others
• -Apply to YouTube for Nonprofits
Angela•Connor Twitter: @communitygirl LinkedIn: angelaconnor
33. Resources
• Subscribe to Capstrat’s Health Department List on Twitter:
https://twitter.com/i/#!/capstrat/health-departments
• Angela’s Public Health Infographics Board on Pinterest:
• http://pinterest.com/communitygirl/infographics-on-public-
health/
•
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
34. Upcoming Webinar
Building Blocks of a Successful
Social Strategy
November 1, 2012
2:00 p.m. – 3:00 p.m.
Location: http://capstr.at/WQ
For an invite, email: aconnor@capstrat.com
Angela Connor Twitter: @communitygirl Hashtag: #publichealth
Editor's Notes
Out of the 50 state public health departments in the U.S., 26 had Twitter accounts in 2011, according to a study published in the journal BMC Public Health.The study found that 17 state public health departments had Facebook accounts in 2011, 13 had a YouTube channel, four had a Flickr account and one had a blog,Read more: http://www.ihealthbeat.org/data-points/2012/how-many-state-public-health-departments-had-various-social-media-accounts-in-2011.aspx#ixzz28U8lQosJ
Talk about how it has changes. Facebook brand pages, profiles, moderating comments, etc…Facebook has a new annoucnement every single day .
At the core of your strategy –Clearly defining how your business goals are to be achieved through your Facebook marketing
Goal of a health department in the State of Utah: What we do: Ensure Salt Lake County is healthy through:- promotion of healthy lifestyles and the prevention of chronic diseases such as obesity,
With social media, there is no one-size-fits all strategy for success. Before we make any recommendations, it is crucial that we understand your company or organizaation’s goals and objectives. Then, we develop a social media plan to firmly establish your brand online. We work tirelessly to ensure your brand is differentiated, compelling and relevant and drives not just awareness or interest, but engagement and dialogue.
Use social media as a real-time research tool and to gain insights on a number or topics.
Questions, polls, survey – find out what they want and how they want it.
A picture is worth a thousand words.An infographic is worth a thousand tweets.
A picture is worth a thousand words.An infographic is worth a thousand tweets.
A picture is worth a thousand words.An infographic is worth a thousand tweets.
Talk about how this also had influencer relations
How are you delivering your message? Maybe people don’t engage because it isn’t interesting. Social media gives you many ways to do that. Alamance County is seeing some success with twitter, getting noticed by community and local media Seasonal flu vaccination awareness (this was a multi-health department media collaboration with Chatham, Guilford, and Randolph counties)Rabies Alerts (with confirmed cases of rabies in the county)Health Department eventsNews Releases and background information about the subject (i.e. County Health Rankings, Give Kids a Smile, and other important health topics)
How are you delivering your message? Maybe people don’t engage because it isn’t interesting. Social media gives you many ways to do that. Alamance County is seeing some success with twitter, getting noticed by community and local media Seasonal flu vaccination awareness (this was a multi-health department media collaboration with Chatham, Guilford, and Randolph counties)Rabies Alerts (with confirmed cases of rabies in the county)Health Department eventsNews Releases and background information about the subject (i.e. County Health Rankings, Give Kids a Smile, and other important health topics)