3. Billboard is an American music magazine, headquartered in
New York City, New York and owned by Prometheus Global
Media. It was first published on November 1, 1894, and is
distinguished as being among the oldest trade magazines in
the world. The magazine originally focused on bill posting
and outdoor amusements before specializing in the music
industry in the 1960s. Billboard maintains several
internationally-recognized record charts, which track the most
popular songs and albums across several categories on a
weekly basis. Its primary charts, the Billboard Hot 100 and
the Billboard 200, respectively rank the top songs and
albums regardless of genre, and are based on digital
downloads, radio airplay, and internet streaming. Its data is
largely based on the Nielsen SoundScan tracking system,
which it has used since 1991.
4. History
Billboard was founded on November 1, 1894, by William h. Donaldson and James Hennegan.
It was originally titled
Billboard Advertising and it was a trade paper for the bill posting industry. Within a few years of
it being found, it began to carry news of outdoor amusements, a major consumer of billboard
space. Eventually Billboard became the paper of record for circuses, carnivals, amusement
parks, fairs, vaudeville, minstrels, whale shows and other live entertainment. The magazine
began coverage of motion pictures in 1909 and of radio in the 1920s.With the development of
the jukebox industry during the 1930s,The Billboard began publishing music charts. Originally,
there were only three genre-specific charts: Pop, Rhythm & Blues, and Country & Western. In
the 1950s it introduced a section covering the television industry, including ratings charts for
programs. It continued to carry news of fairs, carnivals, theme parks and other outdoor
entertainments until1961 when these departments were spun off into a new weekly magazine
called
Amusement Business. By this time the television coverage had also been moved toanother
publication. At the start of 1961,
The Billboard was renamed Billboard Music Week . The publication was now devoted almost
entirely to the music industry, with some coverage of coin-operated vending and entertainment
machines on its juke box pages. The title was changed to simply Billboard
at the start of 1963. In 2005, the magazine and its web sites were repositioned to provide
coverage of all forms of digital and mobile entertainment
5. Target Audience
Billboard magazine doesn’t focus on one specific genre of music and
therefore is available to a wider audience. Wikipedia states that “Billboard
is intended for music professionals, such as record label executives,
artists, music retailers, and radio DJs. -although it is generally considered
a business-to-business magazine.” The Billboard magazine is also read
by many young people who are deeply interested in music and the
industry therefore, although the content of the magazine may be
business based, I can certainly look at the layout for inspiration when
making my magazine as it appeals to a young audience.
6. This is the mast head of the
magazine and the logo of the
billboard magazine tells us
the name of the magazine.
In all billboard magazine the
mast head is the same. The
logo or the mast head
attracts specific target
audience.
Information about the
articles in the magazine
are placed here as it is
quite visible to the
audience.
This is the main cover line
with the name of the artist
whose picture is on the
cover. It is written in large
font to attract the
audience’s attention
The barcode has the
information about the
price of the magazine and
close to it the website of
the magazine is printed.
This is the main
cover image that acts
as a direct mode of
access. The artist is
looking directly in the
lens of the camera.
This gives an
impression that the
artist is looking at
you. This conveys
the message of
importance to the
audience.
7. These pictures are used
instead of the central
image. However it is a
good idea as it
represents variety of
content.
This is the
logo of the
magazine
This is the content list
tells us about the
articles and on which
page they are on. This
section also offers the
readers a music chart
consisting on all the
latest ratings .etc, this
section is unique for the
bill board magazine.
This area is used for
advertising different content
and various media used by
Billboard.
This is the page
number it allows
the reader to
navigate through
pages specified
for articles.
8. The white background gives a decent look to the
article, image, cover line etc.
It is giving a very decent look and all of the page
is looking very organised.
This main image of
the is very good.
Because of the white
background the
image is looking
neat. That is why the
image will easily
attract audience’s
attention.
This gain the
attention of the
readers because
of the colour.
The colour
reflects the
importance and
the theme.
This title is designed
by bit playing with
words and letting the
audience know that
the article is all
about T.I this works
like a pull quote
without actually
having to quote the
article
The image of T.I
tells us that the
articles is about
him.
Because of the white background the text
of the article is looking very neat. Also it
appeals the eyes of the readers. This
representation is very organised.
9.
10. Rolling Stone is a magazine published every two weeks that focuses on
politics and popular culture. In 1967, Rolling Stone was founded in San
Francisco, California, by Jann Wenner – who is still the magazine's
chief editor – and music critic, Ralph J. Gleason. Rolling Stone was
known for its musical coverage and for political reporting by the
enigmatic and controversial gonzo journalist, Hunter S. Thompson. In
the 1990s, the magazine changed its format to appeal to a younger
readership interested in youth-oriented television shows, film actors,
and popular music. This led to criticism that the magazine was
emphasizing style over substance. In recent years, the magazine has
resumed its traditional mix of content, including in-depth political
stories. It also has expanded content to include coverage of financial
and banking issues. As a result, the magazine has seen its circulation
increase and its reporters invited as experts to network television
programs of note.
11. Target Audience
Rolling Stone have said that their target audience is the “middle of
the road rock fans of all ages”. This suggests that they want their
target audience to have great music knowledge, especially in rock
music; which is what the magazine mostly focuses on. Some of their
previous advertisements were for drinks such as Pepsi. This would
indicate to me that their target audience likes to relax, as well as
indulge in music knowledge.
13. Title of the page
List of contents
Images about the
articles. Used instead
of a main center
image
Page Number
14. Title of the article
Main Image. This
image usually
relates the article
This is the
article
which is
nicely
arranged
into
columns
15.
16. Vibe is a music and entertainment magazine founded by producer Quincy
Jones. The publication predominantly features R&B and hip-hop music
artists, actors and other entertainers. After shutting down production in
Summer 2009, Vibe was purchased by the private equity investment fund
InterMedia Partners and is now issued every-other month with double
covers, with a larger online presence. The magazine's target demographic is
predominantly young, urban followers of hip-hop culture. As of April 2013
Vibe is currently owned by Spin Media. The magazine owed its success to
featuring a broader range of interests than its closest competitors The
Source and XXL which focus more narrowly on rap music, or the rock &
pop-centric Rolling Stone and Spin. As of June 30, 2012, Vibe has a
circulation of 300,943, of which 202,439 was paid, and 98,504 was non
paid. Advertisers ran the gamut from record labels to fashion houses to
various cognac brands.
17. Target Audience
Vibe magazine target audience is 12-24 year old. The
magazine aims at young and urban audiences who follow
hip hop when first launched. However in 2012 covers more
commercial music so might attract a wider variety of people
interested in hip hop or pop music.
18. Mast head
Other articles in the magazine
Articles in the magazine
Barcode
Main cover image of the magazine
Barcode and price
19. The V at the background
indicates that the page is
of the vibe magazine
Title of the page
Main center page image
Content list
20. Page number
Title of the magazine
Image
related to
the article
The article is nicely organised
The text of the article
is nicely arranged into
columns
