2. Rolling Stone is a magazine published every two weeks that
focuses on politics and popular culture. In 1967, Rolling Stone was
founded in San Francisco, California, by Jann Wenner– who is still
the magazine's chief editor – and music critic, Ralph J. Gleason.
Rolling Stone was known for its musical coverage and for political
reporting by the enigmatic and controversial gonzo
journalist, Hunter S. Thompson. In the 1990s, the magazine
changed its format to appeal to a younger readership interested in
youth-oriented television shows, film actors, and popular music.
This led to criticism that the magazine was emphasizing style over
substance.
In recent years, the magazine has resumed its traditional mix of
content, including in-depth political stories. It also has expanded
content to include coverage of financial and banking issues. As a
result, the magazine has seen its circulation increase and its
reporters invited as experts to network television programs of note.
6. Vibe is a music and entertainment magazine founded by
producer Quincy Jones. The publication predominantly
features R&B and hip-hop music artists, actors and other
entertainers. After shutting down production in Summer 2009, Vibe
was purchased by the private equity investment fund Inter-Media
Partners and is now issued every-other month with double
covers, with a larger online presence. The magazine's target
demographic is predominantly young, urban followers of hip-hop
culture. As of April 2013 Vibe is currently owned by Spin Media.
The magazine owed its success to featuring a broader range of
interests than its closest competitors The Source and XXL which
focus more narrowly on rap music, or the rock & pop-
centric Rolling Stone and Spin. As of June 30, 2012, Vibe has a
circulation of 300,943, of which 202,439 was paid, and 98,504 was
non paid. Advertisers ran the gamut from record labels
to fashion houses to various cognac brands
10. XXL is an American hip hop magazine, published
by Harris Publications, founded in 1997. The
magazine's past editors include Reginald C.
Dennis (formerly of The Source), Sheena Lester
(former editor-in-chief of Rap
Pages and Vibe music editor), Elliott Wilson
(formerly of ego trip and The Source, currently
locked in at #7 slot on The Source's Digital 30
list.)and Datwon Thomas (former Editor-In-Chief
of King). In May 2009 Datwon Thomas resigned
from XXL and executive editor Vanessa
Satten, who had been with XXL since 1998, was
named the new Editor-in-Chief.
