research on magazine

1. ANALYSIS OF MUSIC MAGAZINE
By: Daniyal Sattar

2. INTRODUCTION.
Billboard is an American music magazine, headquartered in New York and
owned by Prometheus Global Media. It was first published on November 1,
1894, and is distinguished as being among the oldest trade magazines in the
world. The magazine originally focused on bill posting and outdoor
amusements before specializing in the music industry in the
1960s. Billboard maintains several internationally-recognized record charts,
which track the most popular songs and albums across several categories on a
weekly basis. Its primary charts, the Billboard Hot 100 and the Billboard 200,
respectively rank the top songs and albums regardless of genre, and are based
on digital downloads, radio airplay, and internet streaming.
Billboard is consulted every week by music professionals for exclusive charts,
latest news and analysis of all sorts of music. Billboard is the only music
magazine to have attained such high music magazine publication rate to reach
the most influential audiences resulting in trend setting on a massive scale.

3. TARGET AUDIENCE.
The Billboard Magazine has a very wide
variety and range of target audience.
Mainly ranging from early twenties to
mid-fifties. This makes clear that this
magazine is found to be appealing to a lot
of people. And due to Billboards distinct
feature of capturing all genres of music it
is found to be attractive to all sorts of
people, especially music lovers. According
to a survey, the largest group of people
that contribute to its viewership and
college graduates and hence, educated
people. Which sets the standard of this
music magazine really high.

4. Cover page
Mast Head
This is the trade mark logo for
this magazine. The different
colors in the logo not only
signifies its variation in music that
this magazine presents, but also
make it fun and attractive for the
reader.
Direct Mode of Address
A direct contact is made between the
viewer and the celebrity on the cover
page as a result of the celebrity looking
right into the camera lens. This is a very
persuasive way to encourage the
viewer to buy the magazine as it
conveys a message of importance to
the viewer.
Left Side Third
As most of the readers read
from left to right, so all the
highlights of what a reader
may find in a magazine is
placed on the left side of the
magazine.
Color Scheme
The colors of the cover are
fairly simple and basic yet their
usage is in a way that they are
eye catching. This cover in
specific is highlighted made
attractive by the usage of the
color of red in combination
with the color blue.
Barcode
The barcode is in the
bottom left corner of
the magazine so that it
captures lesser
attraction of the viewer.

5. COVER PAGE
Direct Mode of
Address
Consistent
Color Scheme
Masthead
Left Side Third
Barcode

6. COVER PAGE
Masthead
Left Side Third
Barcode
Consistent
Color Scheme

7. Contents Page
Title of Contents Page
Is a very important part of the magazine
that lets the viewer know exactly what
he/she is buying. It also makes the page
look aesthetically more pleasing and more
organized.
Issue number
Which can be used as a
sign of professionalism
as most magazines have
them on their contents
page.
Subsidiary Images
That give the consumer more
information about the content
of the magazine
The Logo
To personalize the
magazine page.
Main Image
Which is usually the same e
theme/story as the cover page
of the magazine.
Billboard
Music charts which are presented
in every Billboard magazine, that
are absent in other music
magazines make it unique.
Promotional Features
To advertise what else is in the
magazine like their website,
discounts and deals.
Page Number
Summarized information
To accompany the pictures and give
an insight of the contents of the
magazine under their respective
headings.

8. CONTENTS PAGE
The Logo
Subsidiary Images
Billboard
Music Chart
Summarized Information
Title of Contents Page
Issue Number
Main Image
Promotional
Features
Page Number

9. CONTENTS PAGE
The Logo
Subsidiary Images
Billboard
Music Chart
Summarized Information
Title of
Contents Page
Issue Number
Main Image
Promotional
Features
Page Number

10. Double Page Spread
Synopsis
Which shows what the
article is going to be
about.
Main Image
Of the artist along with her
list of top 15 songs on the
Billboard ranking.
Text
In columns, to make it
look organized.
Pull Quote
In a larger font with
multiple colors to show
its importance in the
entire text.
Caption
That is written in a different
color compared to the rest of
the text to show where the
picture is taken from.
Consistent Color
Scheme
Image Caption
Of the subsidiary
images.
Subsidiary Images
To accompany what is
written in the article.
Page Number, Date and Day of
Issuance.

11. DOUBLE PAGE SPREAD
Synopsis
Pull Quote
Text
Page Number, Date ,
Day of Issuance
Main Image

12. DOUBLE PAGE SPREAD
Synopsis
Pull Quote
Text
Page Number, Date ,
Day of Issuance
Main Image