RESUMO
O objetivo geral deste estudo foi identificar à relevância que as redes sociais têm para as organizações no mercado atual, com o principal objetivo de agregar valor à marca e relacionamentos com clientes. Sob a perspectiva acadêmica, espera-se realizar um trabalho de caráter teórico e pratico que possa ser um instrumento de obtenção de novos conhecimentos para organizações e interessados na área de administração, marketing e negócios de forma geral. O trabalho foi realizado com base em um estudo de caso, analisando cases disponibilizados pelo Facebook Business, na forma de estudo hipotética dedutiva e de natureza básica, com técnicas descritiva e exploratória. Verificou-se que no que se refere as empresas pesquisas, Pampers, Brasil Cowboy e Brownie do Rapha, pode-se dizer que as abordagens utilizadas por referidas empresas apresentaram bastante eficácia em suas estratégias utilizando as redes sociais em suas ações. Houve grandes movimentações em suas redes sociais de forma geral, convertendo-se até mesmo em vendas. Além disso, o detalhamento de resultados constatou que, quando existe uma interação da marca com o cliente, surgindo assim um relacionamento de cliente e empresa, as chances de concretização das vendas aumentaram consideravelmente. Qualitativamente analisando, as empresas obtiveram muitos ganhos ao usar as redes sociais no âmbito empresarial como forma de divulgação de seus produtos e serviços aliados a relacionamentos com clientes. Espera-se que com este estudo, outras organizações possam usufruir de forma plena destas plataformas digitais e que com as sugestões as empresas pesquisadas possam melhorar seu engajamento nas redes sociais.
Palavras-chave: Marketing. Internet. Redes Sociais. Marca.
RESUMO
O objetivo geral deste estudo foi identificar à relevância que as redes sociais têm para as organizações no mercado atual, com o principal objetivo de agregar valor à marca e relacionamentos com clientes. Sob a perspectiva acadêmica, espera-se realizar um trabalho de caráter teórico e pratico que possa ser um instrumento de obtenção de novos conhecimentos para organizações e interessados na área de administração, marketing e negócios de forma geral. O trabalho foi realizado com base em um estudo de caso, analisando cases disponibilizados pelo Facebook Business, na forma de estudo hipotética dedutiva e de natureza básica, com técnicas descritiva e exploratória. Verificou-se que no que se refere as empresas pesquisas, Pampers, Brasil Cowboy e Brownie do Rapha, pode-se dizer que as abordagens utilizadas por referidas empresas apresentaram bastante eficácia em suas estratégias utilizando as redes sociais em suas ações. Houve grandes movimentações em suas redes sociais de forma geral, convertendo-se até mesmo em vendas. Além disso, o detalhamento de resultados constatou que, quando existe uma interação da marca com o cliente, surgindo assim um relacionamento de cliente e empresa, as chances de concretização das vendas aumentaram consideravelmente. Qualitativamente analisando, as empresas obtiveram muitos ganhos ao usar as redes sociais no âmbito empresarial como forma de divulgação de seus produtos e serviços aliados a relacionamentos com clientes. Espera-se que com este estudo, outras organizações possam usufruir de forma plena destas plataformas digitais e que com as sugestões as empresas pesquisadas possam melhorar seu engajamento nas redes sociais.
Palavras-chave: Marketing. Internet. Redes Sociais. Marca.
objetivo geral deste estudo foi identificar à relevância que as redes sociais têm para as organizações no mercado atual, com o principal objetivo de agregar valor à marca e relacionamentos com clientes. Sob a perspectiva acadêmica, espera-se realizar um trabalho de caráter teórico e pratico que possa ser um instrumento de obtenção de novos conhecimentos para organizações e interessados na área de administração, marketing e negócios de forma geral. O trabalho foi realizado com base em um estudo de caso, analisando cases disponibilizados pelo Facebook Business, na forma de estudo hipotética dedutiva e de natureza básica, com técnicas descritiva e exploratória. Verificou-se que no que se refere as empresas pesquisas, Pampers, Brasil Cowboy e Brownie do Rapha, pode-se dizer que as abordagens utilizadas por referidas empresas apresentaram bastante eficácia em suas estratégias utilizando as redes sociais em suas ações. Houve grandes movimentações em suas redes sociais de forma geral, convertendo-se até mesmo em vendas. Além disso, o detalhamento de resultados constatou que, quando existe uma interação da marca com o cliente, surgindo assim um relacionamento de cliente e empresa, as chances de concretização das vendas aumentaram consideravelmente. Qualitativamente analisando, as empresas obtiveram muitos ganhos ao usar as redes sociais no âmbito empresarial como forma de divulgação de seus produtos e serviços aliados a relacionamentos com clientes. Espera-se que com este estudo, outras organizações possam usufruir de forma plena destas plataformas digitais e que com as sugestões as empresas pesquisadas possam melhorar seu engajamento nas redes sociais.
Palavras-chave: Marketing. Internet. Redes Sociais. Marca.
Open day social media marketing di Studio MarinichStefano Marinich
Introduzione ai social network per medio piccole imprese e liberi professionisti. Il cambiamento in atto, i numeri relativi ai social media aggiornati a gennaio 2016, gli annunci pubblicitari e le novità degli ultimi mesi riguardanti o connessi ai social network.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
2. Q Magazine- Double Page Spread Analysis
The first of the double page spread is full of
text and has on medium image which is a medium
long shot. The second page has one main image of
the Cheryl, showing that the article is about her.
There is one heading which is at the top of the
page, “cheryl COLE” This stand out because its at
the top of the page, its bigger font, bold and is
red. A shadow on the page is a big “C” which is
also red, this makes the page look more
interesting and powerful.
The image of her on the second page is a long
shot, it
her full body language being confident,
determined
and powerful. The interview in the text is written
in
paragraphs- this could be to see if the reader is
determined to read the whole interview. There is
a
quote in the bottom left corner of the page
which
makes the page look more interesting.
3. Top of the Pops Magazine-Double Page Spread Analysis
The first of the double page spread has large
text in black and then pink which is a quote
from the star. This is bigger, bolder and
brighter than the rest of the text implying it’s
important and that is what the rest of the
article is about.
In the of text there is a small image which is a
mid-shot. The second page has one main image
of the Cher which is a long shot showing her
full body language, this shows the article is
about her.
There are no headings however there are
subheadings (the interview questions) which
are in baby pink, reflecting her innocence and
to intrigue the audience
The interview in the text is written in short
Paragraphs with spaces to ensure the reader
does not lose concentration.
4. NME Magazine-Double Page Spread Analysis
The first page has an image of Florence
which is a long shot showing her full
attitude and body language, this shows the
article is about her as it’s the first thing
you see.
This is bigger, bolder and brighter than the
rest of the text implying it’s important and
that is what the rest of the article is
about.
There are two headings which are bigger
then the rest of the text, there are no
subheadings.
The interview is written in three long
columns showing that its for an older
audience because younger people would lose
concentration and get bored if they read
this.
5. Vibe Magazine-Double Page Spread Analysis
The first page has an image which is a
close up of the singer, this shows the
article is about him because t’s the first
thing you see when you turn the page.
The text above the two columns is bigger
and is in two colours to gain the readers
attention; yellow and black. Showing that
it’s important and is related to the article.
There are no subheadings.
The interview is written in two long columns
also showing that its for an older audience
because younger people would lose
concentration and get bored if they read
this.
6. Flavour Magazine-Double Page Spread Analysis
There is one image on the double page
spread, the image is of the artist the
articles is about. The image is a medium
long shot showing her to be confident and
powerful. We know the article is about her
as it’s the first thing you see when you turn
the page.
The two colours used on the page are black
and pink which are bold eye catching
colours expressing her femininity.
The headings are in pink and the
subheadings are in black like the rest of
the text however they are bigger in size.
The interview is written in three long
columns showing that its for a female
audience because there is use of feminine
colours and the text is more complex and
long.
7. Differences
Top of the Pops is different then the rest of
the Magazines because:
♪ They have lots of images.
♪ It has a lot of writing which is all close together.
♪ It’s brighter and a lot more girly.
Q is Different then the rest of the
Magazine because:
♪ It uses more intense and mysterious
colours.
♪ One main image on the right side of the page which is a
medium long shot.
♪ There is a lot of text on the left side of the page
Vibe is Different then the rest of the
Magazines Because:
♪ Vibe uses a dark colour as the background for the
main image on the left page.
♪ It has a small amount of text on the right page all
together making it harder to read
Flavour is Different then the rest of the
Magazines Because:
♪ Uses bright colour for the subheadings
♪ One big main image on the right side of the page
♪ The main image used is less appropriate for
younger people.
NME is Different then the rest of the Magazines Because:
♪ It has text on the right page
♪ The main image on the left page shows her fully
♪ It has a pug at the bottom of the page.
8. Similarities
Similarities between some magazines:
♪ Top of the Pops and Q have a main image on the right side of the double page spread have
a barcode on the front cover whereas Q and Flavour do not.
♪ NME, Vibe and Flavour use one main image on the right side of the double page spread
Similarities Between All of the Magazines:
♪ They all have a main image which is big.
♪ They are all an interview of someone.
♪ They all have a bold heading.
♪ They all use black in some part of the page.
♪ They all use a standard font and a small size of text.
♪ The colours used on all of the magazine reflect each magazines target audience