The document summarizes the design choices made for a student-created music magazine called MB. Key design elements included using bold purple text for the title to make it stand out, incorporating conventions from other magazines like Q and NME. Photos were taken professionally in a studio to look polished. Models and genres featured were chosen to appeal to the target demographic of teenagers. Fonts, layouts, and content were tailored for readability and to highlight important information on different pages like the cover, contents page, and articles. Overall choices were made to develop the magazine into a real product for its intended audience.
media school homework coursework questions one a levels sixth form media studies exams preparation powerpoint presentation music magazine front cover contents page double page spread article images editing text layers text masthead coverlines
media school homework coursework questions one a levels sixth form media studies exams preparation powerpoint presentation music magazine front cover contents page double page spread article images editing text layers text masthead coverlines
This is my final thesis project from my senior year at Philadelphia University. I developed new stations for the two new terminals at Philadelphia International Airport as well as updating the existing stations.
Este proyecto es para la ciudad de Irapuato, fue realizado por gente del tec de Monterrey y aprovado por la administracion municipal de aquel trienio...
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
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People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Evaluation: In what ways does you media product use, develop or challenge forms and conventions of real media products?
1. 1. In what ways does your media product use, develop or challenge
or develop forms and conventions of real media products?
The title of the magazine:
My magazine is called MB it stands for ‘Music Belongs’. It is written in
bold to help make it stand out to the target audience. I used the colours
purple and white as they are contrasting colours which therefore makes
the name of my publication noticeable. To create this effect I made the
text a dark purple and I added an outer glow. The outer glow effect
helps to make the title stand out more than the other texts therefore, it is clearly recognisable as the
title of the magazine and will be easy for audiences to hind among other publications.
The idea to have a short title came from Q and NME magazine. When researching different
publications and their history, Q magazine said that they chose to call it Q as it is short so people can
easily remember the title. When looking at pictures of NME magazine I noticed how the title stood
out as all the title was bold and was outlined to make it stand out even more. When making my
magazine I decided to incorporate these ideas to help me create a good masthead. I decided to make
my title short, I didn’t want to have just one letter for the title as I didn’t it to seem like a Q magazine
copy. My magazine title is too letters MB and I used the NME technique of outlining to make it more
noticeable among other publications. I chose the colour purple because I thought it would be a
unisex colour as I didn’t want my magazine to seem too directed at one gender.
2. Mise-en-scene of images:
The five pictures displayed on the right of this slide were all
taken in the studio at my college. Pictures 2 and 5 were all
taken in the studio because they were shots for the front
cover. I did this because I wanted it to look professional, as
other publications do the same. I didn’t use any props for
pictures 1,2,4 and 5 as I wanted the audience to concentrate
on the model and as I didn’t want them to be distracted by a
prop. However, in picture 3 I used a couch I did this to make
the girl group seem relaxed and because they are the only
ones sat down, it draws attention to them and invites the
reader to turn to the page and read the article. Picture 1 is
of the singer looking away to the camera, this was to create
a ‘cool’ vibe towards him. Picture 2 is of the singer gesturing
the reader to keep quiet, this refers to the title ‘Trinity
James reveals all’. The pose further creates the illusion that
Trinity is telling the magazine all of her secrets. Picture 4 is
of the cover singer, she is sat on the floor with a leg out and
a hand on her hips. She is in this position as the picture is for
the double page spread and I asked her to pose like this as I
wanted the text to fit into the empty space. Picture 5 are
several pictures of the cover model, this was because these
were other pictures I took as possibilities for the front cover
and then I put them on the double page spread. 5
2
3
1
4
Below each of the shots are
numbered, for ease of referencing.
3. This picture was not taken in the studio, but at a Rizzle Kicks concert I
went to. I thought the picture would be a nice touch to the magazine
as it makes the magazine look professional as they are actual singers.
There were lots of different photos from the concert but I chose this
one as it has both singers in the shot. I chose these singers as their
target audience is young adults which is the same target audience as
my magazine. Therefore my magazine should attract the right audience.
All of the models are within the age range of my target demographic, therefore it clearly identifies who
the magazine is aimed at. The models are wearing typical teenager clothing (jeans and a top) this again
highlights the audience and also makes the reader feel like they can identify with the models as they
probably wear similar clothing.
The lighting of each picture is different, I have done this to make each page seem varied. Picture 2 is
the front cover photo therefore, the lighting is quite bright as I want potential buyers to be able to
clearly see the cover image, as a dark image may induce a negative view of the magazine.
The models I have chosen for the subject of my pictures are a mix of female and male. I have done this
because I want my magazine to appeal to both genders. However, I do have 4 females and 3 males in
the pictures. Though I do want both genders to read my magazine it is more aimed at females so this is
why I chose to have one more female.
4. Text, font and style:
Cambria
Anakefka Condensed
Arial
Arcoverde
LMS God Save The Queen
Arial
Arial
Arial
Arial
Arial
Arial
Arial
Arial
Arial
Arial
Arial
Reasons for use:
Anakefka: the masthead font, it’s
a bold text so it stands out to the
audience.
Cambria: is a font that suggests
professionalism. I used it as a
strapline font as it is different
from the other fonts which
makes it stand it more therefore,
it has more chance of being read.
Arcoverde: I used this font to
make the singers name become
the focus of reading in an
attempt to get fans of the singer
to buy the magazine.
God Save the Queen: I used this
font to visually show that there
was a page on British music.
Arial: I used this font as it is clear
so the reader will have no
problem when reading the cover.
5. Cambria
Cambria
Cambria
Cambria
Cambria
Cambria
Anakefka Condensed
Reasons for use:
Anakefka: the masthead font, it’s
a bold text so it stands out to the
audience.
Cambria: is a font that suggests
professionalism. I used it as the
contents page font as it looks
fancy which reminds the reader
that though it is a music
magazine it is serious about it’s
content.
6. Calibri
Calibri
Calibri
Calibri
Edwardian Script
Anakefka Condensed
Reasons for use:
Anakefka: the masthead font, it’s a bold text so it stands out to the audience.
Calibri: I used this font as it is clear so the reader will have no problem when
reading the Article.
Edwardian Script: This font was used to look ‘girly’ as the singer is female and it is
written in a handwritten way to suggest it is an autograph.
7. Calibri
Calibri
Calibri
Calibri
Edwardian Script
Anakefka Condensed
Arial
Reasons for use:
Anakefka: the masthead font, it’s a bold text so it stands out to the audience.
Calibri: I used this font as it is clear so the reader will have no problem when
reading the Article.
Edwardian Script: This font was used to look ‘girly’ as the singer is female and it is
written in a handwritten way to suggest it is an autograph.
Arial: This was used to make the pull out quote look clear and stand out as it is a different font to the others on the page.
8. Written content:
On my first double page spread I decided to
write an article introducing the cover singer.
I thought it would be a good idea to do this
to let the reader know who they are if they
didn’t already know. If people are fans of the
singer then they can read the article as they
may find out something about the singer
that they didn’t already know.
On my second double page spread, is a Q&A
with the singer. I thought that this would be
a nice idea for an article as it is a common
feature in music magazines. The questions I
asked were both specific to her career and
other questions were general questions
about her music. The questions are different
to intrigue the reader and to increase their
interest in the singer.
9. Music genre and how my magazine suggests it:
The genre music that my magazine focuses on is pop and hip-hop.
I chose these genres as they are one of the most popular genres for
teenagers which is my target demographic.
My magazine suggests this through the use of the picture in the top
right corner which is of Rizzle Kicks. Rizzle Kicks are a hip-hop band
which highlights my magazines genre.
The front cover suggests a pop magazine as the colours are bright
rather than black which suggests rock music.
Contents page:
My contents page follows the colour scheme used throughout the
magazine- blue and purple. I used 4 pictures, three of which have
the page numbers on, I did this so that if a reader likes the photo or
the singer they know what page the article is on to find out more. I
made my pictures just the right size as they are not too big that
they dominate the page or too small that they aren’t noticeable.
10. Layout of Front cover:
The text on my front cover is around the edges of the magazine. I did this
to make the cover model clear and noticeable as she is the focus of this
particular issue. My masthead is in the top left corner as this is the
general place for mastheads to be placed. The strapline telling the reader
about the magazines success is at the top of the magazine. This is
because it is eye catching to the reader.
Layout of Contents Page:
On my contents page there is an equal ratio of text and pictures. My
pictures don’t overlap or are grouped together in one place as I don’t
want the contents page to look like a scrapbook nor did I want it to look
picture dominated.
Layout of Double Page Spread:
The main picture takes up one of the pages to highlight how she is the
focus of the article and the questions and answers article is taking up ¾ of
the following page and there is some pictures stripped across the bottom.
I did this as I didn’t want the page to look text dominated which may put
off the reader.
Layout of Double Page Spread:
My page has one picture that takes up both pages this is because eit is
the main picture. The text is in the empty space of the picture which fits
nicely. The title is at the top of the page to clearly show the reader what
the page is about. There are some music notes as part of the page design
to highlight how the magazine is about music.