The document describes Hannah Macleod's process for designing a magazine front page, contents page, and double page spread for her school project. It includes descriptions of the layouts, fonts, colors, and images used for each page. Feedback from a rough cut is also provided, noting things like making the title bigger, improving photo quality and lighting, and adjusting the balance of text vs images.

1. Hannah Macleod

2. NME Magazine Colour Scheme – Red, Black and White NME Title – changes depending on the colour of the background but it is normally either red, black or white to go with their colour scheme Images – all of the front page photos for NME the models are looking directly at the camera More of an edgy magazine rather than the perfect layout style magazine

3. My model for my front page My front page.

4. Title is in the top left hand corner in big, bold font. Models are all looking directly at the camera. Colour – red, white and black. Font around the outside of the main image. Date, issue and price in the top left hand corner above the title.

5. My model for my contents page. My contents page.

6. Bold title, centred. Date underneath title. Text and images in different boxes. Three column effect. Page numbers in the corners of the text/images.

7. My model for my double page spread . My double page spread .

8. Page is halved down the centre. Image on the right hand side, text on the left. Title and text underneath the title are in the top half of the right hand side above the text. The first letter of the interview is much larger than the rest of the font for the interview. Models are looking directly at the camera.

9. Photographing Photoshopping Mise-en-scene Front Page Image The three girls lay on a white background with their heads together. Cropped the image to make it fit on the front page properly. White background Contents Page Image (two boys) Looking up to the diagonal standing on a bridge. Edited the brightness of the image. Blue sky, holding guitars, standing on a bridge. Contents Page Image (three girls) Stood in front of a plain background, all standing on a slight angle looking at the camera. I put them all onto a white background. White background. Contents Page Image (one girl) Stood in front of a plain light blue background. Natural looking image. Edited the lighting for the image. Plain, light blue background. Double Page Spread Image Stood in front of a plain background, all standing on a slight angle looking at the camera. I put them all onto a white background. White background.

10. Page Layout Fonts And Texts Article Type Colour Schemes Front Page Main image centred, text around the image, title in top left hand corner. Large font for title, middle sized/small font for the different stories/events. Red, black and white. Contents Page Three column effect, pieces of text/images in different boxes, title in large, bold font centred at the top of the page, date underneath the title. Large, bold font for the title, medium sized writing for sub heading and smaller writing for descriptions of sub headings and images. Red, black and white. Double Page Spread Halved down the centre, text on the left hand side, image on the right, title and description at the top above the interview, interview in three columns. Large font for the title, medium sized font for the description of the interview and smaller font for the interview. Interview style, question and answer, questions are in red and answers are in black. Red, black and white.

11. How my magazine represents women. The images represent women because they make them look successful and quite powerful as well especially by the way they are standing on the double page spread image. One thing about the images is that they are all wearing quite casual clothes which shows they were middle class before becoming as successful as they are now. The photos make the middle class people much more glamorous than they normally would as well. How my magazine represents young people. The images are all of younger aged people and this shows the audience you can be successful from a young age. The clothing the boys are wearing on one of the contents images are very casual (jeans and t-shirt/shirt). The clothing makes the boys look like they are from the younger generation whereas if they were wearing clothes like suits it would make them look a lot older. How my magazine represents the music style. The girls are wearing all black in their photos which represents the more indie style music in the magazine but the Ellie Goulding photo on the contents page represents more of a pop style music as the girl is wearing much more casual everyday type clothes.

12. Who would market/advertise my magazine? NME Magazine as they are the most similar to my magazine. The only reason they might not want to market/advertise my magazine would be that as the magazines are similar they might see this as competition. The advertising strategies I would use would be T.V and the internet as most people nowadays have internet and more or less everyone has a T.V so will see the advertisement at some point. Would I distribute locally/nationally/internationally? I would distribute my magazine first of all locally to see if it was successful and if it is I would then go onto distributing nationally and internationally.

13. Information about NME Magazine Popular magazine in the UK Published weekly since March 1952 NME wrote quite formally originally but thought writing a bit more informally may boost sales figures and sure enough it did Became the best selling music magazine in 1970 In the 60’s, bands on cover included The Beatles and The Rolling Stones In the 60’s they were selling as many as 200,000 issues per week making it one of the UK’s best sellers In the 70’s they were declining in sales figures

14. Alan Smith (editor of the magazine) handed the editing job to Nick Logan and he went on search for the press’s best writers Information about NME Magazine After this change NME were selling up to 300,000 issues per week In the 80’s they seen another major drop in sales figures as they couldn’t decide on the style of music they were going to right about NME wrote quite formally at this time and thought they could boost sales figures if they didn’t write as formally and sure enough they did In the 90’s they started focussing more on indie style music/artists They also started focussing more on American artists which they hadn’t been doing in the past

15. Information about NME Magazine British pop became huge in the 90’s and so NME decided to focus on that style at this time and this boosted sales figures massively Once British pop became less big, NME seen another fall in sales figures and sales became very low by the time the millennium came In the 2000’s NME tried to extend the styles of music they wrote about such as writing about hip hop music In 2002 they started focussing more on British bands again that produced indie style music In 2006 NME produced an Irish version of the magazine called NME Ireland The magazine wasn’t as successful in Ireland as it had been in the UK In 2008 the magazine had a new design to extend their target audience to older readers as well In 2010, NME partnered with MetroLyrics to provide lyrics snippets on its website.

16. 16-25 year olds Both boys and girls (although colours suggest more girl based) People who like indie/pop /rock music Interested in finding out about new music/artists People who prefer informal style magazines People who like going to music festivals/concerts as the magazine has all the dates for upcoming music events

17. From my research what I found out about what the audience want Colour – red, black, white, bright colours Music Style – indie/rock/pop Information On Contents Page – most people said images and tour dates Cost – £2-£3 Contents Page Text Or Image Dominated – nearly equal split between the two

18. What addresses these features in my magazine? Colour – double page spread text and contents page, also text on front page Lots of information about tour dates and some images on the contents page More text than images but still a good number of images Cost - £2.50 Music Style – indie/pop

19. Rough Cut Feedback Make the title bigger. Writing in the top left hand corner needs to be bigger. Make background behind the girls white. Black writing above the band name cant be read. Some of the white writing is hard to read. Don’t need the exact date. Spelling needs checked. Make barcode bigger. Improvements Photo layout. Range of fonts. Layout. Good use of space. What the audience liked.

20. Rough Cut Feedback Two photos very similar. Need less text. Need more images. Need more captions for images. Bigger range of fonts. Don’t need bullet points. Don’t need full date. Images need to be spread out more. Improvements The use of colour . Bold title . Page numbers in the boxes stand out well. The images. What the audience liked .

21. Rough Cut Feedback Caption on the right cant be read. Font for the title. Girls need to be doing the same thing. Lighting on the image. Interview must be longer. Improvements Layout. Three columns. Colour. Colour for question and answer layout. Organised. What the audience liked.

22. How do the images attract my target audience? The clothing that the models are wearing are very casual on all of the pictures and so this shows that the magazine is quite informal. Also the way the models are standing on the double page spread and contents page image of the girls shows they are the younger generation but also quite powerful as they have now became successful. Language in the double page spread article. The article is a question and answer format and the language is more informal than formal. I decided to do this because my style model (NME) use more informal language than formal language.

23. Different parts to the camera: Lens Lens cap Strap Shutter release View finder Timer Shutter speed control Different kinds of shots: Mid shot Close up Extreme close up Long shot Tilt shot Medium close up Cutaway Two shot Over the shoulder shot Point of view shot (I used medium close ups and mid shots for my images) Lighting: Artificial Natural (I used natural for the contents page image of the two boys and artificial lighting for all of the other images.

24. Adobe Photoshop Elements Tools: Rectangular marquee tool – helped with shaping images. Crop tool – to make images fit the page better. Healing brush – to make the model’s skin look more perfect. Clone stamp – to make the colour all exactly the same. Zoom tool – so you can see the images and text in more detail. Work on my blog: Diary entries for each week of the project Preliminary task (school magazine) Analysis of music magazines – NME, Q, Kerrang etc. Initial ideas diagram Questionnaires and evaluations and graphs Sketches of magazine front page, contents page and double page spread Rough draft of photoshopped magazine Audience feedback on rough drafts Plan for taking images Original photos Final magazine

25. Front Page: Making the photo the background rather than having a colour on the background then a photo over the top makes the magazine look better. Lots of information around the main photo looks effective. Don’t have two photos with the same people on, on the same page. Make the main story and title of magazine much bigger than the rest of the text. Contents Page: Don’t crowd the page with too much text. Have the main story slightly bigger than the rest of the text, also central draws the readers attention straight to it. Having a good range of fonts makes the contents page more interesting to look at. Don’t use bullet points on the contents page for each little piece of information. Double Page Spread: Making the models pose in exactly the same way makes the page look better rather than them all doing different things. The font needs to go with the style of your magazine. The lighting on the image is important as if it isn’t very good it can make the models look either too bright (orangey colour) or too dark and both of these make the models look a lot less naturalistic. What I have learnt from the preliminary task and my rough draft of the music magazine.