Template-based Sites• Pre-conﬁgured templates -Information architecture -Page layouts -Brand elements -Themes -Third party integrations
Websites Without Boundaries Grow your site in Drupal Gardens Acquia manages Drupal stack & hosting Grow your site with: •Custom modules •Custom code, plugins •Integration with 3rd party API’s Acquia manages code, Drupal stack & hosting
Turn [yourschool].edu intoA Digital Marketing Machine
Building Compelling Web Experiences 1.!Find and share content for Rich Media multichannel Services campaigns Mobile5.!Share data from Customer Personal- 2.!Increase online CRM to inform the Information ization conversion rates Exchange Services web / personalization. Content Big Data / Collaboration Analytics Mobile Content Services Federation 4.!Reach new Services 3.!Syndicate content markets with across channels consistent Search and sites messaging
Turn Challenges into Opportunities Additional platforms to reach Channels and Device Choices engaged prospects Access to prospect data at Data Explosion web scale Access to instant feedback and Engaging via Social Media personal engagement Opportunities to refine applicantShifting Consumer Demographics segments and targeting
Build Advocates for Your Institution Build deep customer connections that Introduce widget to prospective transcend channels, devices, and student segment departments with a unified voice. Update content on mobile LOY AL B application and push using web ADV RAN services OCA D TES STUD Migrate prospect segment B from•Consistent ENT Facebook Fan page to University ALUM S & message NI website PRO Deliver loyalty program to in•Brand identity SPEC TS alumni•Engaging Launch “Meet the Experts” forum for prospects to interact with experiences professors Release new PR simultaneously on Facebook, Twitter, intranet, and microsite
Measure and Refine Your CampaignsOptimize customer acquisition, conversion and retention with the creationand distribution of content. 1. Measure 2. Refine 3. Optimize•How many visitors ﬁlled out a •Identify the most •View rich suites of form and submitted? proﬁtable paths through a analytics based on a•How many authenticated website spectrum of data users are searching the •Segment trafﬁc to spot •Test campaigns and course catalog? How many high-value web visitors deliver optimized are new users? •Determine where visitors content based on the•How many prospective results are navigating away from students watched a video the site •Leverage CRM and through until the end? •Identify critical success other marketing tool•Who is clicking on blue hero repositories to deepen metrics for online dynamic personalization images with male on the right marketing campaigns side of the page?
WEM Drives Real ROI 55% of consumers felt positively when institutions responded to a social media posting. Organizations Tablet visitors spend that change content based over 50% more upon visitor than visitors who use behavior smartphones, and over 20% more than visitors who use 148% desktop or laptop computers.return on marketing investments WEM + DAM is a powerful combination to 63% translate online marketing strategies that are measurable current growth and repeatable. in revenues