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Drupal Deployments in the Global 2000


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Examples of the agility of Drupal in use at Global 2000 enterprises for content, community and commerce applications. Drupal is the leading integrated digital experience platform for the enterprise.

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Drupal Deployments in the Global 2000

  1. 1. Drupal in the Global 2000 Accelerate Business Agility with Open Source Drupal Tom Erickson CEO, Acquia @tom_eric
  2. 2. ABROKENWEB• Disparate systems• Duplication of content Custom• Static content CMS• High cost to manage• Not scalable
  3. 3. A Wide Range of Web Needs[scale] Product Sites Corporate Sites “Marketing” Sites [complexity & longevity]
  4. 4. where cost and speed tomarket are both criticalfactors, open sourcesoftware can play a keyrole in helpingorganizations develop thecapabilities they need toachieve high performancequickly and at reducedcost
  5. 5. to Content Services• From self-contained, page-centric applications to content services frameworks• Modular, flexible architecture to support rapid application development• RESTful services - core infrastructure of the Web
  6. 6. ContentServicesDelivery isDrupal’sCompetitiveAdvantage“Good support for „placeless‟delivery and reuse of richly taggedcontent” Real Story Group
  7. 7. Assembled WebExperiences Architecture to rapidly “assemble” experiences from building-blocks instead of code sites from scratch. Drupal core Drupal + recommended Solution modules Distributions
  8. 8. Unified Web Experience Web Experience Management Commerce
  9. 9. Enable Sales through Rich Content Build rich, immersive content experiences (brand boutiques, segment stores) and enable in-line social features and commerce functions
  10. 10. Create Context Aware Mobile ExperiencesUse location services to deliver relevant information across device platforms
  11. 11. Connect with Customers through Social CRM Provide rich, social support experiences and recognize loyal customers
  12. 12. Product Development Communities Build value in your partner ecosystem
  13. 13. Gamification Increase Customer Engagement
  14. 14. Offer Superior Customer Service Reduce support costs while increasing customer satisfaction
  15. 15. 360 Degree View of the Customer Engage, reward and develop rich behavioral graphs
  16. 16. Act Global, Think Local Innovate faster and more frequently Multi site, multi language
  17. 17. External and Internal Personalized! Tools Learning 9 Communications blocks Multimedia eMail access Feedback/ratings Rotating banners HR To Do‟s
  18. 18. Corporate Standard Uniform branding, single tech skill set, massive savings
  19. 19. Predominance 5 of the Big 6 US media companies 11 of the top 18 US media brands 86 of the top 100 universities worldwide 3 of the top 4 global music companies130 nations using Drupal for gov‟t websites 2 largest global pharmaceutical companies
  20. 20. Some of the Bunch Media Entertainment Public Sector Higher Ed
  21. 21. More of the Bunch High Tech Pharma / Healthcare Financial Services Others
  22. 22. Truly Agile Marketing Pinterest hits New Drupal module 15 Drupal sites go live 10M unique visitors created for website with Users “pinned” images Pinterest integration February 2012 March 2012 April 2012
  23. 23. Integration with Best-of-Breed Tools Mobile Social Email Community Video Primary application FB/Twitter campaign site portal site Measurement and reporting DrupalRich media assets User generated CRM Feeds Marketing content automation
  24. 24. Better Approach Project D Project Ceffort Test & Release Coding Design Design Project A Specs Specs Req‟ts Req‟ts Project A Project B Project E time Ex. 1: Traditional Product Ex. 2: Networked Collaboration, Development Cycle Continuous Innovation
  25. 25. Tailored Content “components” ..that can be arranged for varying contexts .. .. for all form factors.A.CommentsB.RatingsC.Video PlayerD.Personalized ContentE.Related Links Campaign 1F.AdvertisingG.ShareH.TagsI. DownloadJ.Learn More Campaign 2K.RSS Feed
  26. 26. Our Community. Your Platform. Purpose built for engagement Fastest time to market for web projects Open approach drives greater ROI Best of breed ecosystem
  27. 27. THANKYOUTom Erickson | @tom_eric
  28. 28. Efficiently Create & Manage Sites Global Pharmaceuticals Company Situation Result • Hundreds of websites • Selected Drupal as their global • Dozens of CMS‟s Web platform • Using Drupal in one division, • Building mobile brand sites in 1/4 multiple sites of time of proprietary system • Global evaluation process • Can build new sites in half the • Oracle Fatwire time it takes for internal • Salesforce deployment • DNN