BBNC overview canadian consultants


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  • BBNC overview canadian consultants

    1. 1. BLACKBAUD NETCOMMUNITY OVERVIEW Josh Loye Senior Product Marketing Manager joshua.loye@blackbaud.com8/27/2012 Footer 1
    2. 2. WHAT IS BBNC?8/27/2012 Footer 2
    3. 3. POSITIONING STATEMENT Developed for nonprofit organizations looking to optimize their online fundraising and marketing capabilities, Blackbaud NetCommunity is an integrated suite of customizable tools, including web content management, that enables you to leverage data collected in The Raiser’s Edge and develop targeted initiatives towards current and prospective supporters, resulting in a personalized online experience, increased donor participation and overall engagement.8/27/2012 Blackbaud Confidential 3
    4. 4. WHAT YOU NEED TO KNOW • NetCommunity provides an integrated suite of customizable online fundraising and marketing solutions, including CMS. - BBNC produces an average online gift of $144 versus industry average of $81 - Allows personalized emails, online registrations, targeted content, and social integration - Blackbaud NetCommunity customers have: • Increased web site traffic by 32% • Grown email house file 105% • Increased online giving by 55% • Experience seamless bi-directional integration between BBNC and The Raiser’s Edge for online and offline efforts. - Reduced data entry and elimination of duplicate records provides cleaner data. - Reduce costs and increase operational efficiency8/27/2012 Blackbaud Confidential 4
    5. 5. NETCOMMUNITY PRODUCT PORTFOLIO SPARK GROW PRO• 3-year subscription • 3-year subscription • Perpetual License• $5/5/5 OR included w/ REi • $18/18/18 OR $10/10/10 w REi • Pricing Varies• Email and online giving • All standard BBNC Spark+ • Priced in active email •Setup 3 email templates product features address bands (1 – 20,000 being •1 online giving form • A full content management the 1st tier)• Ongoing training system • Ongoing Fees are minimal • Learn for life of the • A best practice site design • Annual maintenance is 24% of subscription • A 12-month strategic email BBNC software cost• NEW “one to many” Go Live marketing program • Learn (if purchased)Preparation Strategy • BBMS • Hosting (if purchased)implementation workshop • Customization support (if• One-on-one consultation to purchased) 15% of customizationlaunch your online giving pages BETTER cost• Integration with The Raiser’s • All product features & full CMSEdge • A custom design• Hosting for both BBNC Spark • Strategy services are a la carteand The Raiser’s Edge and scoped based on need• BBMS • BBMS GOOD BEST 8/27/2012 Blackbaud Confidential 5
    6. 6. WHAT ARE OUR CUSTOMERS LOOKING TO DO? For organizations looking to establish an online presence with supporters through online marketing initiatives such as emails and donation forms,SPARK Blackbaud NetCommunity SPARK provides you with the tools to increase communication, awareness and constituent management. For organizations looking to maximize their online fundraising and marketing efforts through strategically customized marketing campaigns, Blackbaud NetCommunity GROW provides a full content managementGROW system that enables you to leverage data you’ve collected in The Raiser’s Edge and easily create targeted marketing campaigns towards current and prospective supporters, resulting in a personalized online experience, increased donor participation and overall engagement. For organizations looking to customize online efforts with third party customization their online efforts with a comprehensive and custom PRO redesign to their current content management system, Blackbaud NetCommunity PRO takes your website to the next level by providing a platform for constituents to interact with one another along with free and open API’s, resulting in complete visibility into, and control of, your multichannel marketing efforts.8/27/2012 Blackbaud Confidential 6
    7. 7. BBNC CHEAT SHEET BBNC Spark BBNC Grow BBNC Pro What problem Affordable solution for Prescriptive approach for Customizable website that does this product email communication and website management, enables online giving, solve? online forms for an existing email communication, and email communication, website that integrates with online giving that integrates events, and stewardship The Raiser’s Edge with The Raiser’s Edge that integrates with The Raiser’s Edge Who is the product Organizations interested in Organizations interested in Organizations interested in for? a point solution for email a prescriptive solution for a complete solution for and online giving email, website and online email, website and online integrated with The giving integrated with The giving integrated with The Raiser’s Edge Raiser’s Edge Raiser’s Edge What are the • Low entry price • Bundled pricing • License pricing market • Bundled add-ons • Strategy services • Hosted or On Premise differentiators? • Raiser’s Edge integration included • Raiser’s Edge integration • Raiser’s Edge integration8/27/2012 Blackbaud Confidential 7
    8. 8. Spark GrowFeatureDonation Forms   Grow and Pro ONLY Addons: Mobile Fundraising CampaignRaiser’s Edge Integration   QR Code Consulting, mobile template, 3 mobile pages including QR code landing page M-Give Widget if applicable (Client will need M-Give account) and donation form Social Media Icons to encourage viral marketingSupporter Login   Homepage SlideshowBBNC Learn   Basic includes five rotating images on the client’s homepage. Premium includes additional design, interactive elements and options.eCards Add  Flickr Widget On Thumbnail interface with lightbox to highlight hovered image. Pulls most recent images uploaded toEvent Registrations and Calendar Add  Flickr account and updates automatically. On Multimedia Gallery Discovery call with interactive designer to determine the recommended gallery host (youtube, vimeo,Landing Pages N/A  flickr, slideshow pro director, etc). Training included.Content Management System N/A  Virtual Tour Virtual interactive map developed with client direction and input (highlighting constituents served inWebsite Migration and Launch N/A  community, campus highlights, etc.) Advanced Photo AlbumOnline Community N/A  Provides an interactive experience when viewing photos, while also providing a way to manage the album within the Grow content management system.Email Campaign Execution N/A  Twitter Widget Displays updates from client’s Twitter account on their website using a widget.Quarterly Performance Analysis N/A  Facebook Widget Attracts and gains “likes” from their own website using this widget, which embeds the officialVolunteer Registration Add Add On On Facebook “Like Box” social plug-in.Directory Add  Spark ONLY Addons: On Mobile Spark SiteMembership Registration Add Add Provides a mobile template with client’s logo and colors for up to 5 Spark pages. On OnCommon Forms Add Add Spark AND Grow Addons: On On Social Confirmation Widgets Buttons on up to 3 confirmation pages, lets user share their action on Facebook and Twitter1.5 Mill Additional Email Add AddTransactions On OnCustom SSL Add N/A On 8/27/2012 Blackbaud Confidential 8
    9. 9. CURRENT CUSTOMER EXAMPLES • Spark – Basic Forms • Spark – Above and Beyond • Grow – Full CMS with Best in Class Template • Grow – Full CMS and Site Redesign • Pro – Full Customization Blackbaud Confidential 9
    10. 10. STEPS TO BLACKBAUD REFERRAL PARTNERSHIP • Blackbaud is looking for collaborative Partners, to register:  First, We begin the process by directing partners to the online referral agreement  Second, We ask that the partner review and approve the agreement  Third, The partner is now open to submit client requests by using this online form • Once a lead is submitted:  Blackbaud will assign the regionally appropriate sales executive to help evaluate  The Blackbaud sales executive will work collaboratively  In the manner requested by the referral partner  Goal being to provide relevant informational and investment documentation • The benefits of Referral Partnership:  Upon sales completion and payment has been received in full  Blackbaud will remit a check to the partner for 10% of the software value purchased8/27/2012 Blackbaud Confidential 10
    11. 11. ADDITIONAL VALUE FOR REFERRAL PARTNERS • Added benefits for Blackbaud approved referral partners: • Resources:  Access to Sales Representatives  Access to Training, Support, and Marketing Materials  New to the program! Access to Sandbox accounts by request  Discounted rates for BBCON and other Blackbaud events • Selective Service Offerings:  Blackbaud is open to working jointly with partners to deliver the best mix of services  What is in the best interest of the customer?  Services beyond what Blackbaud can offer  Services preferred by the customer  Examples: Project Management, Design, Data Services8/27/2012 Blackbaud Confidential 11
    12. 12. SALES EVALUATION QUESTIONS FOR XXXX • To properly position an investment quote, your sales executive will need to know:  What are the principal needs of the organization?  Who is involved in the decision and what is the decision making process?  What are the timelines and milestones? Ex: when live? when board meeting? budget?  Does the organization currently have The Raiser’s Edge?  What are the organization’s current online fundraising and marketing efforts?  Is the organization/customer able to update forms/information on their website so their content is current?  Does the Organization need a new website?  If developed, what is the organization’s short term and long term online strategy? • Modular options will be sent in summary format for you to assist in evaluation. • If additional information is needed, your sales executive can outline the gaps.8/27/2012 Blackbaud Confidential 12
    13. 13. CONTACTS FOR REFERRAL PARTNERSHIP AND SALES • For questions on setting up partnership and program details: Alex Espinoza: Partner Manager 858-795-8931 • For questions regarding your regional sales executive: Craig White, Manager of Sales, Blackbaud Canada 800-443-9441 x3278 • For questions regarding product positioning and marketing for this product: Josh Loye, Senior Product Marketing Manager for Blackbaud NetCommunity Joshua.Loye@blackbaud.com8/27/2012 Blackbaud Confidential 13
    14. 14. QUESTIONS?8/27/2012 Blackbaud Confidential 14
    15. 15. APPENDIX8/27/2012 Blackbaud Confidential 15
    16. 16. CMS TO SUPPLEMENT FORMS AND COMMUNITY ELEMENTS  Still have the ability to update/manage relevant content that serves as the primary communication tool with Supporters.8/27/2012 Blackbaud Confidential 16
    17. 17. EVENT REGISTRATION AND CALENDAR  Organizations can provide their Supporters with a calendar view of upcoming events, allowing Supporters to sign up.8/27/2012 Blackbaud Confidential 17
    18. 18. ECARDS FOR PERSONAL COMMUNICATION  Provides Customers an exciting way to show appreciation to their Supporters with a personalized look and feel.8/27/2012 Blackbaud Confidential 18