General Principles of Intellectual Property: Concepts of Intellectual Proper...
Evaluation 3
1. 3) WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA PRODUCT
AND WHY?
2. BAUER MEDIA GROUP
This a large German publishing company which
operates in 15 different countries including:
Germany, USA, United Kingdom, Russia etc...
The company was founded in 1875.
It publishes two different music magazines; Q and
Kerrang! As well as women’s weekly and TV
magazines.
It also has links to radio and television stations.
3. WHY?
The other magazines have quite a different target
audience to that of Addicted, so I feel I could
diversify Bauer Media Group’s name if they
published my magazine.
There is a shortage of magazines that target the
audience I am aiming for with the right balance of
music information and gossip.
There are many countries that this publishing
company distributes their magazines in, which
increases the amount of people who would
potentially buy the magazine.