This is a presentation for FashionCamp LA on Sunday, June 13th. Zugara spoke to useful executions of Augmented Reality along with how AR is currently being used in Fashion.
Does it provide value for your consumers or your boss?
Does it provide value for your consumers or your boss?
It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) "If I'd asked people what they wanted, they would have said a faster horse .“ – henry ford
Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.