7. Magazine ideas
RIDDIM
Masthead
Colour
scheme
Types of
images
Frequency
Brand Identity
Target
Audience
The front cover will be a medium close
up.
Mid shots and close ups will be in the
DPS.
Images of R&B artists
Monthly magazine which is similar
to my magazine of inspiration
‘VIBE’. The reason for this is
because I want a big build up
towards the next issue and the
magazine will be able to contain
more up to date music information
if it is monthly.
3 main colours on
the front cover on
the magazine
Social media –
Convergence/Syn
ergy
Website
Aged 15-30 (Hartley)
because the Hip-Hop
genre mainly appeals to
this age group. They will
be able to recognise all
the artists in that genre.
Grey and yellow
Black and yellow
The masthead denotes the
title ‘Riddim’ which connotes
‘rhythmic patterns’ which
relates to music having
‘rhythm’ and a beat.
Price
£2.99 – this is cheaper
than my magazine of
inspiration so I can
compete with it and
hopefully my magazine
will sell more copies.
Mind-map
11. Main Image
Main headline
Main Interview
Page
Pull Quote
Stand first
Main headline
Page
Pull Quote
Stand first
Main Image Main text
DPS Graphic layouts
12. House Style and Colour Scheme
The magazine will be presented with bright and bold colours in order to catch the audiences attention. The
font that I will be using is going to stand out so therefore people are more likely to want to buy my magazine. I
will produce the magazine pages with Adobe Photoshop and Indesign to ensure they are of a good quality and
a consistent layout. The magic wand tool in Photoshop will be very beneficial in order to edit the picture from
the background I order for the front cover and the DPS to look professional. The colours Grey and yellow relate
to my magazine of inspiration ‘Vibe’ and the colours are different compared to other magazines.
13. Masthead: The use of
the masthead ‘Vibe’
stands out to the
reader and therefore
be the first thing the
reader sees when
they first look at the
magazine. The use of
the yellow font is
bright and bld.
Banner: The use of the
banner draws their
attention to one of
the main focuses of
the magazine which is
about the race issue
Cover lines: The use of
cover lines highlights
to the reader about
the key points of the
magazine so therefore
its easier for them to
decide whether they
want to read it or not.
Barcode: The use
of the barcode
tells the reader
the price and
basic
information
about the
magazine.
Main picture:
The use of the
main picture for
the magazine is
very bold and
the use of the
black and white
effect also makes
it stand out.
Analysis of Magazine of inspiration
16. Acceleration and reaction Flowers Kingdom Asiyah Script
I have chosen these specific fonts because there are simplistic but stand out. The bold used on the fonts allows
to catch the readers eye and therefore encourage them to want to buy the magazine. I have also chosen these
fonts because they are different to most fonts so therefore it makes them unique and allows them to look
different from competitor magazines.
Font Styles
17. Week
beginning:
Monday 29th
May 2017
Monday
29th
Tuesday
30th
Wednesday
31st
Thursday
1st June
Friday
2nd June
Saturday
3rd June
Sunday
4th June
Find an office
building and go
find suitable
equipment
Find an office
building and
go find
suitable
equipment
Set up equipment
in the office and
interview for job
roles
Set up equipment
in the office and
interview for job
roles
Review the
candidates
interviewed and
begin to create
a shortlist
DAYS OFF DAYS OFF
Complete by:
30th
Complete by:
30th
Complete by:
1st
Complete by:
1st
Complete by:
2nd June
Production plan (Week 1)
18. Week
beginning:
Monday 5th
June 2017
Monday
5th June
Tuesday
6th June
Wednesday
7th June
Thursday
8th June
Friday
9th June
Saturday
10th June
Sunday
11th June
Shortlist the
interviewed
candidates
Shortlist the
interviewed
candidates
Choose the
candidates for each
role
Choose the
candidates for
each role
Training for each
of the chosen
candidates
DAYS OFF DAYS OFF
Complete by:
6th June
Complete by:
6th June
Complete by:
8th June
Complete by:
8th June
Complete by:
12nd June
Production plan (Week 2)
19. Week
beginning:
Monday 12th
June 2017
Monday
12th June
Tuesday
13th June
Wednesday
14th June
Thursday
15th June
Friday
16th June
Saturday
17th June
Sunday
18th June
Training each of
the chosen
candidates
Brainstorming
ideas for the
magazine
Brainstorming ideas
for the magazine
Meeting to
finalize ideas for
the magazine
Begin creating
magazine
DAYS OFF DAYS OFF
Complete by:
12th June
Complete by:
14th June
Complete by:
14th June
Complete by:
15th June
Complete by:
21st June
Production plan (Week 3)
20. Week
beginning:
Monday 19th
June 2017
Monday
19th June
Tuesday
20th June
Wednesday
21th June
Thursday
22th June
Friday
23rd June
Saturday
24th June
Sunday
25th June
Creating
magazine
Creating
magazine
Creating magazine Printing magazine
ready to be
released
Magazine is
released
DAYS OFF DAYS OFF
Complete by:
21nd June
Complete by:
21nd June
Complete by:
21nd June
Complete by:
22nd June
Complete by:
23nd June
Production plan (Week 4)
21. The target audience that Vibe magazine aims their
magazine is C1, C2 and D. Firstly its evident that
they aim their magazine at C1 because they use
some complex language in some of the articles in
the magazine that only highly educated people
would be able to understand. Its also evident that
the magazine is aimed at C2 and D because the
artists in the magazine wear lots of flashy jewellery
and have lots of tattoos which is normally
associated with people of a lower class.
Socio economic needs
22. Katz’ Uses & Gratifications theory:
Inform and educate- According to Katz, Vibe magazine will inform and educate the audience about R&B music highlighting information about
interviews with R&B artists, music reviews and contains information about interviews which have taken place between Riddim magazine and
different R&B artists. It also Informs and educates the audience by providing them with up to date news about R&B music and the artists
featured in the magazine lives.
Diversion- According to Katz, Riddim magazine will divert the reader into a world of R&B and the reader won’t lose interest throughout
reading the magazine. Vibe contains interviews, reviews, pictures, editorials that can help the reader escape from reality.
Personal Identification- According to Katz, Riddim magazine will allow the reader to see the point of view of the R&B artists so therefore they
are able to relate to them. They can also identify with the artist through what they speak about in the interview if its personal information.
Personal Relationship- According to Katz, Riddim magazine will interact with the reader and make them feel a part of the magazine. They can
build a relationship with the artist inside of the magazine and they can also build a relationship with the editor when they build the editorial.
Katz Theory
23. Hartley’s Subjectivities
Age: The age that RIddim magazine is aimed for is 15-30 years old, I think this because of the content in the
magazine and the genre of the music is usually associated with younger people. Also the news in the magazine
will be more relatable for people of a younger age because its based on the artists which they like and have had a
interest in while growing up.
Gender: The gender that Riddim magazine is aimed for is men, this is evident from a majority of the artists that
are featured on the magazine being male artists. This also means that most of the articles in the magazine will
also be based on male artists so therefore males will be able to relate to the magazine more than someone of the
female gender.
Class: The class of the magazine is middle class, this is due to the type of music and the artists that are in the
magazine. I also believe that the magazine is aimed at middle class due to the price of the magazine being
extremely similar to other magazines and therefore not being overpriced so therefore everyone is able to afford
it.
Ethnicity: The magazine appeals to all different ethnicities so therefore it has a larger target audience.
24. Maslow Theory
Social Climbers: The audience will be known as social climbers for example if the celebrity on the front cover is
wearing expensive designer clothing the audience will like this. Reading this magazine the audience will want
to be build their status in society and as it is a well known popular magazine the audience can therefore do this
by reading it.
Caregivers: The audience will be known as caregivers for example if there is an interview in the magazine that
is emotional they will sympathize with the celebrity and their situation.
Survivors: The audience will be known as survivors because they will like the routine of the magazine of the
magazine being produced monthly furthermore they will also like the fact that you can subscribe to the
magazine meaning they will get a magazine every month without fail. They like the routine that they will be
kept up to date on R&B news.
25. Marketing the magazine
I am going to advertise my magazine through social media because it’s the cheapest and most effective way of advertising. I am also going to
advertise through social media because it allows my advert to be seen by a majority of different people so therefore this means that I will be
increasing the amount of potential customers for my magazine.
26. Connotations behind magazine name
The reasons behind the title “Riddim’ is that it relates to music so therefore are relevant to a music magazine.
The word Riddim also relates to rthymic patterns which are handed through each generation. Riddim also is a
commonly used word which is from Jamaica. Therefore this is relevant to my magazine because a majority of
the artists which are featuring in my magazine are from Jamaica so its likely that a lot of the readers are going
to know exactly what the title is and exactly what it means.
33. Magazine ideas
Masthead
Colour
scheme
Types of
images
Frequency
Brand Identity
Target
Audience
Teens
Use of bold colours
Consistent use of
the same colours
Young adults
Black and Blue
Blue and red
The denotation of the masthead is
‘Bass’ which is associated with music
as it connotes a low-pitched sound.
The front cover will be
a medium close up.
Mid shots and close ups
will be in the DPS.
Monthly magazine which
is similar to my magazine
of inspiration ‘VIBE’. The
reason for this is because
I want a big build up
towards the next issue
and the magazine will be
able to contain more up
to date music information
if it is monthly.
Social media logos and
web address
(convergence).
Price
£3.50
Mind-map
36. Front cover graphic layouts
Masthead
Strapline
Main Image
Barcode
Cover
lines
Masthead
Strapline
Main Image
Barcode
Cover
lines
Main headline
Puff
promotion
Puff
promotion
37. DPS Graphic layouts
Main Image
Main headline
Main
Interview
Page
Pull Quote
Stand first
Main headline
Main
Interview
Page
Pull Quote
Stand first
Main
Image
38. House Style and Colour Scheme
The magazine will be presented with bright and bold colours in order to catch the audiences
attention. The font that I will be using is going to stand out so therefore people are more likely to
want to buy my magazine. I will produce the magazine pages with Adobe Photoshop and Indesign
to ensure they are of a good quality and a consistent layout. The magic wand tool in Photoshop will
be very beneficial in order to edit the picture from the background I order for the front cover and
the DPS to look professional. The colours Grey and yellow relate to my magazine of inspiration
‘Vibe’ and the colours are different compared to other magazines.
40. Masthead: The use of
the masthead ‘Vibe’
stands out to the
reader and therefore
be the first thing the
reader sees when
they first look at the
magazine. The use of
the yellow font is
bright and bld.
Banner: The use of the
banner draws their
attention to one of
the main focuses of
the magazine which is
about the race issue
Cover lines: The use of
cover lines highlights
to the reader about
the key points of the
magazine so therefore
its easier for them to
decide whether they
want to read it or not.
Barcode: The use
of the barcode
tells the reader
the price and
basic
information
about the
magazine.
Main picture:
The use of the
main picture for
the magazine is
very bold and
the use of the
black and white
effect also makes
it stand out.
Analysis of Magazine of inspiration
43. Northern lights-script Mark my words Moderata
I have chosen these specific fonts because there are simplistic but stand out. The bold used on the fonts allows
to catch the readers eye and therefore encourage them to want to buy the magazine. I have also chosen these
fonts because they are different to most fonts so therefore it makes them unique and allows them to look
different from competitor magazines.
Font Styles
44. Week
beginning:
Monday 29th
May 2017
Monday
29th
Tuesday
30th
Wednesday
31st
Thursday
1st June
Friday
2nd June
Saturday
3rd June
Sunday
4th June
Find an office
building and go
find suitable
equipment
Find an office
building and
go find
suitable
equipment
Set up equipment
in the office and
interview for job
roles
Set up equipment
in the office and
interview for job
roles
Review the
candidates
interviewed and
begin to create
a shortlist
DAYS OFF DAYS OFF
Complete by:
30th
Complete by:
30th
Complete by:
1st
Complete by:
1st
Complete by:
2nd June
Production plan (Week 1)
45. Week
beginning:
Monday 5th
June 2017
Monday
5th June
Tuesday
6th June
Wednesday
7th June
Thursday
8th June
Friday
9th June
Saturday
10th June
Sunday
11th June
Shortlist the
interviewed
candidates
Shortlist the
interviewed
candidates
Choose the
candidates for each
role
Choose the
candidates for
each role
Training for each
of the chosen
candidates
DAYS OFF DAYS OFF
Complete by:
6th June
Complete by:
6th June
Complete by:
8th June
Complete by:
8th June
Complete by:
12nd June
Production plan (Week 2)
46. Week
beginning:
Monday 12th
June 2017
Monday
12th June
Tuesday
13th June
Wednesday
14th June
Thursday
15th June
Friday
16th June
Saturday
17th June
Sunday
18th June
Training each of
the chosen
candidates
Brainstorming
ideas for the
magazine
Brainstorming ideas
for the magazine
Meeting to
finalize ideas for
the magazine
Begin creating
magazine
DAYS OFF DAYS OFF
Complete by:
12th June
Complete by:
14th June
Complete by:
14th June
Complete by:
15th June
Complete by:
21st June
Production plan (Week 3)
47. Week
beginning:
Monday 19th
June 2017
Monday
19th June
Tuesday
20th June
Wednesday
21th June
Thursday
22th June
Friday
23rd June
Saturday
24th June
Sunday
25th June
Creating
magazine
Creating
magazine
Creating magazine Printing magazine
ready to be
released
Magazine is
released
DAYS OFF DAYS OFF
Complete by:
21nd June
Complete by:
21nd June
Complete by:
21nd June
Complete by:
22nd June
Complete by:
23nd June
Production plan (Week 4)
48. The target audience that Vibe magazine aims their
magazine is C1, C2 and D. Firstly its evident that
they aim their magazine at C1 because they use
some complex language in some of the articles in
the magazine that only highly educated people
would be able to understand. Its also evident that
the magazine is aimed at C2 and D because the
artists in the magazine wear lots of flashy jewellery
and have lots of tattoos which is normally
associated with people of a lower class.
Socio economic needs
49. Katz’ Uses & Gratifications theory:
Inform and educate- According to Katz, Vibe magazine will inform and educate the audience about R&B music highlighting information about
interviews with R&B artists, music reviews and contains information about interviews which have taken place between Bass magazine and
different R&B artists. It also Informs and educates the audience by providing them with up to date news about R&B music and the artists
featured in the magazine lives.
Diversion- According to Katz, Bass magazine will divert the reader into a world of R&B and the reader won’t lose interest throughout reading
the magazine. Vibe contains interviews, reviews, pictures, editorials that can help the reader escape from reality.
Personal Identification- According to Katz, Bass magazine will allow the reader to see the point of view of the R&B artists so therefore they are
able to relate to them. They can also identify with the artist through what they speak about in the interview if its personal information.
Personal Relationship- According to Katz, Bass magazine will interact with the reader and make them feel a part of the magazine. They can
build a relationship with the artist inside of the magazine and they can also build a relationship with the editor when they build the editorial.
Katz Theory
50. Hartley’s Subjectivities
Age: The age that Bass magazine is aimed for is 15-30 years old, I think this because of the content in the
magazine and the genre of the music is usually associated with younger people. Also the news in the magazine
will be more relatable for people of a younger age because its based on the artists which they like and have had a
interest in while growing up.
Gender: The gender that Bass magazine is aimed for is men, this is evident from a majority of the artists that are
featured on the magazine being male artists. This also means that most of the articles in the magazine will also
be based on male artists so therefore males will be able to relate to the magazine more than someone of the
female gender.
Class: The class of the magazine is middle class, this is due to the type of music and the artists that are in the
magazine. I also believe that the magazine is aimed at middle class due to the price of the magazine being
extremely similar to other magazines and therefore not being overpriced so therefore everyone is able to afford
it.
Ethnicity: The magazine appeals to all different ethnicities so therefore it has a larger target audience.
51. Maslow Theory
Social Climbers: The audience will be known as social climbers for example if the celebrity on the front cover is
wearing expensive designer clothing the audience will like this. Reading this magazine the audience will want
to be build their status in society and as it is a well known popular magazine the audience can therefore do this
by reading it.
Caregivers: The audience will be known as caregivers for example if there is an interview in the magazine that
is emotional they will sympathize with the celebrity and their situation.
Survivors: The audience will be known as survivors because they will like the routine of the magazine of the
magazine being produced monthly furthermore they will also like the fact that you can subscribe to the
magazine meaning they will get a magazine every month without fail. They like the routine that they will be
kept up to date on R&B news.
52. Marketing the magazine
I am going to advertise my magazine through social media because it’s the cheapest and most effective way of advertising. I am also going to
advertise through social media because it allows my advert to be seen by a majority of different people so therefore this means that I will be
increasing the amount of potential customers for my magazine.
53. Connotations behind magazine name
The reasons behind the title ‘Bass’ is that it relates to music so therefore are relevant to a music
magazine. Bass is something, which is low in pitch usually found in a song. Bass has always been
associated with music and is one of the first words in which is thought upon when thinking about
music. In my opinion the bass of a song is one of the most important parts and I feel that the
good amount of bass on a song defines it.
58. Advertising revenue
Display Advertorials Production Inserts
Full page
FH:
£2,800
Full page:
£4,800
Supplied
Images:
£1,500 net
Bound-in:
£50 CPT
Full page
ROP:
£2,300
DPS:
£9,000
Photoshoot:
£2,500 net
Tip-on:
£50 CPT
Half page:
£1,200
Half Page:
£2,000
Loose insert:
£30 CPT
IBC/OBC:
£3,100
DPS FH:
£5,000
DPS ROP:
£4,600
10 full page advertisements: £28,000
59. Printing costs and quotes
http://print24.com/uk/product/magazines/
The quote that I have received in order to print 30,000 copies of my magazine adds up to a total of
£13,599.94.
60. Profit and loss breakdown
Production costs: £13,599.94 in order to print 30,000 magazines
Magazines will be sold at £2.99
If 4000 magazines are sold the total amount of money made will be £11,960
£11,960 minus the production costs adds to a total loss of £1,639
62. Future plans
Year 1 (Expected loss)
4000 out of 30000 magazines produced to be sold.
Therefore loss of £1,639
Year 2 (Expected small profit)
8000 out of 30000 magazines produced to be sold.
Therefore profit of £10,231
Year 3 (Expected high profit)
20000 out of 30000 magazines produced to be sold.
Therefore profit of £59,800
64. Please fill out my Survey monkey
questionnaire:
https://www.surveymonkey.co.uk/r/Z5N2H69
Editor's Notes
More information needed –
You must either talk about both magazines on one mind-map and make it clear to the examiner or create 2 different mind-maps
Frequency – why?
Colours – why?
You need to go into deeper analysis like you have don’t for other front covers and DPS.
You need a slide on moodboard conclusions – pick 2 images from EACH moodboard and write why you chose them.
More information needed –
You must either talk about both magazines on one mind-map and make it clear to the examiner or create 2 different mind-maps
Frequency – why?
Colours – why?
You need to go into deeper analysis like you have don’t for other front covers and DPS.
