2. Introduction
This is my pitch about my upcoming festival ‘Riddim fest’ this is a grime/R&B festival
and is going to be situated in London. The festival is going to feature 5 stages and
contain lots of different artists from around the world. Some of the main artists
featuring for the first year is going to be ‘Drake’ and ‘AJ Tracey’ this will attract people
to want to come to the festival.
The festival is also going to have fields so therefore people will be able to camp this
will enhance the festival experience and is more likely to attract people to want to
come to the festival. The festival is going to cover 3 days which will be Friday, Saturday
and Sunday but festival-goers will arrive on the Thursday and be able to settle into the
festival environment in order to prepare for the first performances on Friday.
3. Mindmap
Riddim festivalColour
scheme
Target
Audience
Logo/Masthe
ad names
Frequency of
release
Logo
designs
Campaign
message
Marketing of
the product
Grey/yellow
because its bold
and bright
therefore
attracting festival
goers
Blue/red
because its
colourful
and exciting
Grey/White because its
very simplistic and
therefore a well known
colour scheme.
25-30 because some of
the music played will be
classed as ‘old skool’
therefore will be from
their generation
‘Live and have fun!’ meaning that people may use
the festival as an escape from everyday life.‘Pure excitement’ because
this means that the whole
festival will be fun and
different
‘A different experience’ this provides
the audience with something new and
exciting meaning there more likely to
want to buy tickets.
Once a month
this will create
more build up
to each release
and will result
in more people
wanting to see
the poster
Riddim fest this
is due to
‘Riddim’ being
associated with
music and is
used in grime
and trap songs
which is a huge
part of the
festival.
Through social media
because this way it can
reach people from all
around the world
Magazines & Newspapers because
people that read them are likely to be
interested in going to a festival.
Young Students
because most
of the artists at
the festival will
be listened to
by students
Music symbol because
it relates to the
audience and
therefore also relates
to music
4. Proposal
I have created a proposal in order to show the style and the design of my advertisement
to make sure that it was relevant and well suited.
5. Hand drawn drafts
I have created hand drawn drafts in order to know exactly what my advertisement is
going to look like and also to ensure that they have the relevant amount of information
on the advertisement and the artists are on the correct days.
8. Campaign message
The unique selling point of Reading and Leeds festival would be the acts over the long
weekend that will be performing. The organisers of the festival will therefore need to ensure
that they pick popular artists so therefore the target audience shown in the video are excited
for the performances and are more likely to buy tickets. The message of the campaign is
“more acts, more music, more stages, more epic times” this is shown from the video where it
shows a variety of different well known acts which are known around the world.
It also suggests that the festival is improving year by year so therefore people who attended
the past year may be tempted to go to the festival again the following year by the number of
acts on the lineup. The festival have chosen to advertise through a video on YouTube and
through social media platforms such as Facebook, Twitter and Instagram in order to attract
the most amount of people to buy tickets for the festival. The message the festival organisers
are trying to get across is that the festival will be a fun and a different experience for people
of all ages, a chance to meet lots of new people and enjoy well-known acts.
10. Selection of fonts/graphics/house style
Laughing and smiling Mandra Gordini
I have chosen these fonts because they are bold and exciting so therefore are more likely
to attract the reader to want to read the article and I have chosen these colour schemes
because there are colourful and bold so therefore will stand out.
Grey and white Blue and white Grey and yellow
Riddim festival
11. Test photography
I have chosen these types of photos because they are extremely professional and suit the
genre of the festival very well. Also the clothing is very suited to the types that will be
featured at the festival.
12. Production Plan (Print)
Week
beginning:
October 2nd
2017
Monday
2nd October
Tuesday
3rd October
Wednesday
4th October
Thursday
5th October
Friday
6th October
Saturday
7th October
Sunday
8th October
Find an office
building and go
find suitable
equipment
Find an office
building and
go find
suitable
equipment
Set up equipment
in the office and
interview for job
roles
Set up equipment
in the office and
interview for job
roles
Review the
candidates
interviewed and
begin to create
a shortlist
DAYS OFF DAYS OFF
Complete by:
4th October
Complete by:
4th October
Complete by:
6th October
Complete by:
6th October
Complete by:
9th October
13. Week
beginning:
Monday 9th
October 2017
Monday
9th October
Tuesday
10th October
Wednesday
11th October
Thursday
12th October
Friday
13th October
Saturday
14th October
Sunday
15th October
Shortlist the
interviewed
candidates
Shortlist the
interviewed
candidates
Choose the
candidates for each
role
Choose the
candidates for
each role
Training for each
of the chosen
candidates
DAYS OFF DAYS OFF
Complete by:
11th October
Complete by:
11th October
Complete by:
13th October
Complete by:
13th October
Complete by:
17th October
Production Plan (Print)
14. Week
beginning:
Monday 16th
October 2017
Monday
16th October
Tuesday
17th October
Wednesday
18th October
Thursday
19th October
Friday
20th October
Saturday
21th October
Sunday
22th October
Training each of
the chosen
candidates
Brainstorming
ideas for the
advert
Brainstorming ideas
for the advert
Meeting to
finalize ideas for
the advert
Begin creating
advert
DAYS OFF DAYS OFF
Complete by:
17th October
Complete by:
19th October
Complete by:
19th October
Complete by:
20th October
Complete by:
26th October
Production Plan (Print)
15. Week
beginning:
Monday 23th
October 2017
Monday
23th October
Tuesday
24th October
Wednesday
25th October
Thursday
26th October
Friday
27rd October
Saturday
28th October
Sunday
29th October
Creating advert Creating
advert
Creating advert Printing advert
ready to be
released
Advert is
released
DAYS OFF DAYS OFF
Complete by:
26th October
Complete by:
26th October
Complete by:
26th October
Complete by:
27nd October
Complete by:
27th October
Production Plan (Print)
16. Staff and Salaries
Staff Salary Link
Marketing £28,777 https://www.reed.co.uk/av
erage-salary/marketing-pr
Human Resources £28.682 https://www.reed.co.uk/av
erage-salary/human-
resources
Design £21,700 http://www.payscale.com/r
esearch/UK/Job=Graphic_D
esigner/Salary
Writers £11,000 https://www.prospects.ac.u
k/job-profiles/writer
Photographers £18,821 https://www.keyagent.co.u
k/blog/how-much-do-
freelance-photographers-
earn
Editors £28,256 http://www.payscale.com/r
esearch/UK/Job=Editor/Sala
ry
17. Print and design
I have found quotes from a graphic designer in Bristol and shows that the cost of
designing my poster professionally is going to cost £40-£95 depending on whether I
want the poster double sided and depending on the size. Also I have researched the
logo is going to cost about £200 to design. The print costs of the poster are ranging
from £15 for 25 posters to £149 for 500 depending on the size of the poster.
http://www.motionprinting.co.uk/printing/pos
ter-printing/
18. Launch dates
The festival is going to be from Thursday 16th August to Sunday 19th August with the
music in the festival starting on Friday 19th August. The festival goers will be able to
start camping from the Wednesday of that week and will be able to come a day earlier
if they purchase a early bird pass.
I will begin to give out posters for the festival in January because this will allow people
enough time to be able to read about the festival and therefore be able to prepare for
the festival and save up enough money in order to be able to buy tickets for the festival.
19. Equipment and cost
Equipment Cost Link
Office Space £450 per month http://www.flexioffices.co.uk/surr
ey/leatherhead/church-
street_kt22_id1714
Adobe Master collection £38.11 per month https://creative.adobe.com/plans
?store_code=gb&plan=team&pro
moid=KSRSS
Apple IMac (x25) £26,225 http://www.apple.com/uk/shop/b
uy-mac/imac
Desks (x25) £1001.83 https://www.officefurnitureonline
.co.uk/office-desks/commerce-ii-
office-desks/commerce-ii-
rectangular-desks/commerce-ii-
rectangular-office-
desks.html?utm_source=GoogleB
ase&utm_medium=XMLbase_fee
d&utm_term=Commerce+II+Rect
angular+Desks&utm_campaign=C
ommerce_Rectangular_Office_De
sks_-
_Free_Delivery_%26amp%3B_Inst
allation&gclid=Cj0KEQiAxeTFBRCG
mIq_7rGt_r8BEiQANdPqUoqADbc
oISvGE2Rs5n5RNHONr3EtYC91kR
M2QTL48oQaAuc58P8HAQ
22. Risk assessment
I have created a risk assessment in order to ensure that the environment of the
photoshoot is going to be safe and practical to take photos.
23. Location Recce
I have created a location recce in order for me to know exactly when I am going to take the
photoshoot and know where am I going to take it. It also enables me to know what props
and costumes I am going to need for the photoshoot in order for it to be successful and
the photos to look professional.
24. Legal and ethical issues
There is a few legal and ethical issues while carrying out my photoshoot. The first in
which would be that I would need to create contracts for the models to ensure that I
can use them in my photoshoot and that I have their consent in order to publish the
photos. I will also need to ensure that there is no offensive language in my advert
because this could result in my advertising campaign being unsuccessful and therefore
the advert being taken down.
I will also need to ensure that I have permission to use the artists names or logos in
the advert so therefore would have to gain their permission. I will finally need to
ensure that I don’t promote anything bad for the youth in my advertisement such as
drinking or drugs because this can also result in the advert being seen as offensive by
parents and young adults.
25. Legal and ethical constraints
The first legal and ethical constraint is that they need to ensure that the
advertising is suitable for children so therefore the advertising doesn’t promote
anything which isn’t child friendly such as drinking alcohol or doing drugs of any
kind. This can be harmful because if children see this on advertising they could
think that its acceptable and therefore want to try it themselves which could be
potentially harmful and a bad influence for them.
Another non-broadcast legal and ethical constraint could be that it could be
causing offence to people so therefore meaning that it could contain swearing or
racist language etc. this could result in them not being able to publish the advert
or the advert being taken down. The final non-broadcast constraint is that if it
contains political advertising that some people don’t agree with they could find it
offensive and this could result in the advertising being taken down.
26. Final idea
I have chosen this design for my poster because its colourful and creative therefore
meaning it will attract the audience the festival is aimed at. The use of putting the
headline acts in a larger font means that they will stand out and the use of social media at
the bottom of the poster means that it is likely to increase followers and means more
people will view their social pages.
27. Feedback
For my feedback for my pitch I will be using Survey Monkey because it will provide me
with accurate feedback for my pitch and will allow me to be able to improve it if I was
to do another pitch in the future. I will also receive feedback through a witness
statement from my teacher which will pick out key points in which I could improve on
and also highlight which points I did well on.
By using Survey Monkey it will also allow me to see how many people have the same
opinion on certain parts of my pitch. I will ask people questions through the use of a
questionnaire and most of the questions on the survey will be multiple choice or have
the option of ‘yes’ or ‘no’ this will allow me to be able to collect data quicker.
https://www.surveymonkey.co.uk/r/LYV3T25
28. Conclusion
In conclusion I have created a print based advertisement for Riddim festival which is
bold and different. The festival is aimed at young adults which are looking for an
exciting experience and something which will help them escape from reality. The
festival will have different artists performing on each of the days and will have at least
two headline acts on each day.
The festival will also be legal and ethical and will support all of the constraints to
ensure the festival doesn’t get shut down. I have also planned for a audio visual
advertisement for the festival which will contain lots of footage of the artists
performing at festivals in previous years and the whole camping atmosphere.
