Market update is a market research agency covering Africa that collects both quantitative and qualitative data through various methods like surveys, interviews, and focus groups. Headquartered in Nigeria, it has a team of experienced professionals with expertise in areas like data collection, analysis, and recruitment. The agency values creativity, timely delivery, and excellence. It has a presence across West, Central, East and Southern Africa and works with major clients in those regions. It is led by Chief Operating Officer Oseni Iyanda, who has extensive experience in research and data collection across Africa.

1. INTRODUCTION
Market update is a data collection agency, which
covers both Anglophone and francophone countries
across the continent of Africa.
Headquarter in (Nigeria)
An independent, thoroughly professional agency.

2. WHO WE ARE
 A dynamic team of well experienced young
professionals, creative and resourceful.
 Articulate – upwardly mobile.
 Competent – has in – depth knowledge of research
methods and techniques.
 Professional – staff are well trained. Each person
has an average of 10 years data collection
experience.

3. OUR SHARED VALUES
 We do not work just to earn our pay on the projects we
handle, we work so that our services will vouch for the
sterling qualities of our offering.
 We have incurable appetite for new knowledge and rigors
for excellence because this is the only way we can be up-to-
date and remain relevant to the dynamic needs of our
clients.
 We place high premium on creativity because it guarantees
efficient and effective attainment of our goals.
 We recognize the perishable nature of services, we do not
compromise on timely delivery of data .

4. COMPETENCE AREAS
QUANTITATIVE
• Survey
• Telephone interview
• Computer Assisted interview
• Internet interview (small basic studies only)
• Electronic data
• Data capture / analysis
• Recruiting (Focus group discussion)
• Retail audit (survey)
• Mystery shopping (survey)
• Product testing (in hall test, in home placement)
• Advert/concept evaluation (in-hall)
• Brand Tracking/Monitoring
• Media survey
• Customer satisfaction measurement (CSM)
• Consumer intercept
QUALITATIVE
• Focus group discussion
• EDI
• Moderators consultant

5. OUR PRESENCE
PRESENCE IN WEST AFRICA:
• Nigeria
• Ghana
• Republic of Benin
• Cote D’Ivoire
• Senegal
• Sierra Leone
SOUTHERN AFRICA:
• Zimbabwe
• South Africa
EAST AFRICA:
• Kenya
• Rwanda
• Ethiopia
CENTRAL AFRICA:
• Cameroon
• Gabon
• Democratic Republic of Congo

6. OUR CLIENT
MRC BRAND HEALTH NIG BREWERY Nigeria
MRC CRAM NIG BREWERY Nigeria
MRC Customer Satisfaction Coca-cola Nigeria
MRC Media Survey Media Reach Nigeria
MRC GTS MTN Nigeria
MRC Bottom line MTN Nigeria
PSI OCTOPUS N/BREWERY Nigeria
PSI PROJECT EQUIP COCA COLA Nigeria
PSI CHILLERS VERIFICATION N/BREWERY Nigeria
PSI CRIME VICTIMSATION CLEAN FORMATION Nigeria
PSI PARTNERSHIP THAT WINS N/BREWERY Nigeria

7. Continue
IPSOS ABT STANBIC Nigeria
IPSOS MARKET SIZING ETISALAT Nigeria
IPSOS PROJECT BEEPS WORLD BANK Nigeria
IPSOS PROJECT TENTACLE BAT Nigeria
IPSOS PROJECT FSP PROCKER A GAMBLE Nigeria
AC NIELSON VEGETABLE OIL BHT Nigeria
Nokia Tracking Panafields Tracking Study Senegal, Ghana, Cote d’lviore.
Barclays Bonsai Panafields Corporate Survey Ghana
Cameroun
Project Honey Panafields Survey Ghana
Coca Cola Promo Checks Panafields Promo Check Ghana
World Poll Gallup Opinion Poll Survey Liberia
World Poll Gallup Opinion Poll Survey Sierra Leone

8. CHIEF OPERATING OFFICER
Market update Limited is run under the leadership of MR OSENI IYANDA who
has a wide, varied and rich back ground in data collection. He holds Diploma in
Marketing.
His working experience with Research agencies, spans Research International,
Research and Marketing Services now TNS RMS, and Market Research
Consultancy now Panafield MRC as head of field operations.
His fieldwork experience cut a cross West, Central and East Africa. He is a Field
Technocrat to the core. He is a member of NIMRA, the Nigerian Market Research
Association a member of the world professional body of researchers, European
Society for Opinion and Marketing Research (ESOMAR).

9. OPERATIONS MANAGER
KUNLE DAVID Holds B.Tech and MSC in Information Science. He
started his research career with Research and Marketing Services
now TNS RMS.
After 2 years stint with RMS TNS, He worked as a field consultant
before he joined Market update.
His consistency hard work and dedication is the reason for his rapid
growth in the industry.

10. CONSULTANT
• Mr. Bola Owoeye has a wide, varied and rich background in
market research. He hold B.Sc and M.Sc degrees in
Statistics.
• His working experience with Research agencies spans Marp
Research and Management Limited as a s client services
Managing Director.
• Mr. Bola Owoeye is a full member of the World Professional
body of Researchers:- European Society for Opinion and
Marketing Research (ESOMAR) Nigerian Market Research
Association (NIMRA)
• -He has functioned as a facilitator in many professional
workshops, seminars and courses in Nigeria.

11. For further details contact:
CHIEF OPERATING OFFICER – OSENI IYANDA
• Nigeria Tel: +2348035705556
+2348080915556
• E-mail: iyandaupdate@yahoo.com
Website:-mktupdate.com