1. FOMO, or the fear of missing out, is a psychological phenomenon that causes people to constantly seek out the latest information and follow the crowd out of a fear they may miss an opportunity. 2. This fear is driven by our subconscious desire to stay safe in numbers and know potential threats, even though in modern society following the crowd rarely leads to success. 3. To achieve success, one must resist FOMO and the urge to follow the crowd, and instead develop their own principles and focus on high-value work rather than constantly seeking out the latest distractions. Leaving the crowd is initially uncomfortable but creates a new normal that allows one to find opportunities before others.

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FOMO is a Disease

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Let’s Know About Humans
• We hate to lose more than we like to gain
• If we gain, we release dopamine, oxytocin,
serotonin
• If we lose, we release cortisol
– Cortisol is painful
– We naturally avoid pain more than we seek
pleasure

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What is FOMO?
• It’s the fear of missing out
• It’s the reason why we are so distracted all the
time
• This is why we don’t focus

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When You Leave the Crowd
• You lose oxytocin
– Your conscious mind you are not in danger
– Subconscious mind believes you are…
• Cortisol is released initially
• Too painful, you back to the crowd
• The key is to resist the pain and create a “new
normal”

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Back in the Day
• If we left our tribe, that could mean other tribes killed
us or an animal
• We are naturally inclined to do whatever everyone else
is doing
• If we were hunting in the past, we would like to know
what is on the other side of the bushes
– If it was a rabbit, we ate well that day
– If it was a lion, we would be eaten
• Knowing protects us

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But Without Principles
• In the 2020s, We tend to gravitate to what
everyone knows…
– We assume if the crowd knows it, its what's best
for us and protects us
– That is far from the truth

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We Feel Protected By Knowing
• That is why 24-hour news is so popular, by
knowing we release dopamine
– Because we now feel some false sense of
protection by knowing

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We All Have Some Fear of Missing Out
• However, some of us have a more severe fear
than others.
• The stronger the fear you have, the less likely
you will be able to be successful

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Why?
• You are constantly distracted from high value
work
– You will constantly be on social media, news sites,
blogs, to find out the latest information
– This gives very little time for work

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The Fear of Missing Out is a Poor Person Disease
• You are training your mind that opportunity is
limited
• That threats are always on your mind
– You end up endlessly following the crowd (but the
crowd is never successful)
– Because success is an anomaly
• Never creating principles for yourself

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The Riches are Never with the Crowd
• If a crowd finds an opportunity, they will keep
exploiting the opportunity until its no more
• Think about any business opportunity:
– Email marketing
– Facebook ads
– Etc, etc

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Once The Crowd Starts to Know
• Opportunities start to vanish
• The only person or people who benefited from
the opportunity were people who were focused
and found the opportunity
• This is the difficulty with courses
– The course has to be cutting edge for its time
– If not, the opportunity goes away

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Email Marketing
• The reason why “email marketing” won’t work is because you
are competing with the crowd
• If you were the only email sent to people’s mailbox you would
make millions
• But since there is the crowd, only the very best makes millions

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Facebook Ads
• Facebook ads were really cheap
– I would get $.75 leads
– And make $40 for every $1 spent on Facebook
• What happened?
– The crowd found out. You are now lucky if you make
$2 for every $1 on Facebook
– People started spending a lot of money on Facebook

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This Rule Applies in All Business
• This rule of going opposite the crowd, makes
Warren Buffett 100s of billions

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Richest Man in World
• Because he does not follow the crowd

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When Your Brain Keeps Following The Crowd
• You train yourself to copy and do what the
crowd does
• No intelligence and excellent capability will
ever come from the crowd
– It’s just going to give disappointment after
disappointment

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Start to Make Notes
• Where is it that you are following the crowd to
no ends?
– Is it social media?
– Is it entertainment?
– Is it business?
– Is it health?

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To Do
• Understand ways you could be tracking your
life to ways where you can get results
• The key is to keep doing the things that get
results
– Not things that follow the crowd