Week 5: Lesson 4

1. Link Profit System Training
The Strategic Objective

2. Link Profit System Training
Systems Mindset
• If something not working in your life it’s the
linear progression of a system that is not
working
• 99% of systems work perfectly
• The best solution is the simplest solution
• Good Enough is better than perfection

3. Link Profit System Training
System Management
• Prevent future problems
• Increase production
• Gain more time
• Prevent fire killing
– Random results =Bad Results

4. Link Profit System Training
Strategic Objective
• Is a collection of truths about the direction of
your business
• Determines the character and personality of
your business

5. Link Profit System Training
Explained
• Strategic Objective determines the character
and personality of your business of what you
are doing
– Its not a mission statement

6. Link Profit System Training
Vitals of Business
1. Where you’re headed
2. Who you are
3. What you’ve got
4. What you don’t want
5. Define your service or product precisely

7. Link Profit System Training
The Dangers of Not Having a Strategic Objective
• 1. You wont’ be doing things that take you off
target
• 2. Focuses energy in one direction

8. Link Profit System Training
The Dangers of Not Having a Strategic Objective
• 3. you go in a bunch of directions
• 4. energy in a bunch of directions means you
go not where

9. Link Profit System Training
Purpose of S.O.
• Business should be going straight in one
direction

10. Link Profit System Training
Strategic Objective
• It’s about what you should be doing and what
you shouldn’t do

11. Link Profit System Training
Why S.O. First?
• It’s the starting point to where everything
flowing
• It’s the vision of your “organization”
– Organization can be family and personal life

12. Link Profit System Training
How Much Detail?
• Not too much
– Available resources and expertise
– List your markets
– What your company will not do (optional)

13. Link Profit System Training
Strategic Objective
• Goal, product, service
• The strategy
• Niche strong point
• Competitive strong point
• Comportment of Personnel – (relax, working hard?)
• Commitment to a point of sale strategy
• Equipment/documentation
• Personnel backup (human backup) – so people won’t worry about
being replaced
• Whatever can break you should have a backup

14. Link Profit System Training
How You Calculate the Best?
• Turn something subjective and make it
objective
• For example, the most downloaded Quran app
in history

15. Link Profit System Training
Startup Muslim Strategic Objective
• The most effective, results producing business building
platform in the world.
• Our fundamental strategy is to relentlessly “tweak” the
systems of the services to perfection.
• Our guiding documents are the Strategic Objective, Thirty
Principles, and the collection of Working Procedures.
• Startup Muslim primary offering is 24/7/365 mindset
course for businesses and professionals throughout the
English speaking world….

16. Link Profit System Training
To Do
• Start to Create the Strategic Objective for your
life and business so others can follow along
with you and work with you to achieve
success