2. INTERCULTURAL
COMMUNICATION
• The Communication between or among people who
have different cultural traditions is intercultural
communication.
• Intercultural communication occurs when individuals
or groups from different cultures communicate.
• The greater the difference in culture between two
people, the greater the potential for
misunderstanding and mistrust.
3. BARRIERS
Ethnocentrism
• Belief that your cultural traditions and assumptions are superior
to those of others.
Different
Communication
Codes
• Sometimes it is different meanings created by different languages
or by different interpretations of nonverbal messages.
• Even when language is translated, there can be missed or mangled
meanings.
Stereotyping
• Stereotypes are generalizations about groups that are applied to the
individuals who are members of that group.
• All French people dress fashionably.
• All Asians are good at math.
4. Prejudice
• Prejudging someone before you know all of the facts or
background of that person—inhibits effective communication.
Assuming
Similarity
• Assuming that other people respond to situations as we do;
failing to acknowledge and consider differences in culture and
background.
Assuming
Differences
• Assuming that other people are always different from and have
nothing in common with us; failing to explore common values
and experiences that can serve as bridges to better
understanding.