It is all about the Local and Global Communication in Multicultural Settings. It discusses the importance of intercultural communication and its competence.

2. Each person has a
unique genetic
composition.
No two people can ever
be exactly the same.

3. Diversity of people
and cultures
IMPACTS
communication

4. DIVERSED CULTURES
MISCOMMUNICATION

5. Local and Global
Communication in
Multicultural Settings

6. Indicate whether your agree or
disagree with each of the following
statements:
1. I am interested in interacting with people
who are both like me and different from
me.
2. I am sensitive to the concerns of all
minority and majority groups in our
multicultural country.
3. I can sense when persons from other
cultures seem not to understand me or
get confused by my actions.

7. 4. I have no fear communicating with
persons from both minor and major
cultural groups.
5. People from other cultures may
get angry with my cultural affiliates.
6. I deal with conflicts with people
from other cultures depending on the
situation and their cultural
background.

8. 7. My culture is inferior to other
cultures.
8. I can manage my behavior
when dealing with people of
different cultures.
9. I show respect to the diverse
communication practices of other
people.

10. Diverse cultural backgrounds

11. Interactions occur
Social
Educational
Political
Commercial
Settings

12. How then do we approach
intercultural communication?

13. Intercultural
competence
for us to
live
harmonio
usly
despite
our
differences
in culture

14. Intercultural communication
•Refers to interaction
with people from
diverse cultures
(Jandt, 1998)

15. What is its purpose?
exchange ideas and cultural norms
in the spirit of understanding
mutual respect

16. awareness

17. Intercultural communication
UNDERSTANDS
“multicultural self”

18. “multicultural self”
Different people have
different views, ideals,
perspectives, values,
traditions and beliefs

19. •Understand intercultural
communication for us to
enhance our intercultural
awareness and
competence.

20. Awareness
of
intercultural
communication
More globally
competitive
More culturally
sensitive
Strengthen working
relationships

23. What is the greatest barrier to
achieving this goal?
ethnocentrism

24. Ethnocentrism
• The tendency or disposition
to judge other people’s
culture with disfavor and to
consider one’s own as being
superior to the other.

25. Forms of Intercultural
Communication
1.Interracial communication
Interethnic communication
2. International communication
3. Intracultural communication

26. 1. Interracial communication
•Communicating with
people from different
races

27. Interethnic communication
•Interacting with people
of different ethnic
origins

28. International communication
•Communicating
between
representatives from
different nations

29. Intracultural communication
•Interacting with
members of the same
racial or ethnic group
or co-culture

30. Communication style among cultures differs
(Gamble and Gamble, 2008)
High context
Low context

31. High
context
Tradition-linked
communication
system which
adheres strongly to
being indirect
communication relies
heavily on non-verbal,
contextual, and
shared cultural
meanings
Low
context
A system that works on
straightforward
communication
Messages are explicit
and specific
convey their
meaning
exclusive of the
context of a
situation

32. High
context
attach great importance to
everything that surrounds the
explicit message, including
interpersonal relationships, non-
verbal cues, and physical and
social settings
Mediterranean, Slav,
Central, European,
Latin American,
African, Arab, Asian,
American Indian
Low
context
the literal content
of the message-
rather than how it
is said
Most Germanic
and English-
speaking
countries

34. Improving intercultural
communication competence
1. Recognize the validity and
differences of communication styles
among people.
2. Learn to eliminate personal biases
and prejudices.
3. Strive to acquire communication
skills necessary in a multicultural
world.

35. How can a working environment
that is culturally sensitive be
created?

36. 1. Understand cultural
taboos, practices, prescribed
by particular society as being
improper or acceptable given
their culture.

37. • Take their soup without
slurping (against table
etiquette)
Westerners
• A must-do if you want to
express your appreciation
for the meal served to you
Japanese

38. • Giving flowers to a female
host
Other
countries
• A male guest should not give
roses to his hostess because
this suggests romantic
overtures
France

39. 2. How the notion of personal
space varies according to culture
The amount of space between
speakers defines their
relationship in terms of gender,
age, and social status.

40. In Japan, US and UK
People tend to maintain
more space and often less
touch whey are engaged in
conversation.

41. In South America, Middle East,
and Southern Europe
People tend to stand
close to each other and touch
frequently as they converse.

42. •A person’s personal
space is marked by the
distance he/she keeps
when communicating
with another.

43. 3. The basics in maintaining good
interpersonal relationships ought to be
observed.
Verbal and nonverbal
messages should be
delivered in a way that these
do not offend the sensibilities
of others.

45. In what specific ways can you enhance your
ability to communicate with people from
diverse cultures?

46. “Human beings draw close to one another
by their common nature, but habits and
customs keep them apart.” (Confucius)