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Cross Cultural Communication


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Created by Aditi Shrivastava, Aditya Malviya, Aditya Rana, Akshat Saxena . Students of UIT RGPV CSE - A 2014 Group 2. Cross Cultural Communication and barrier to efective communication.

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Cross Cultural Communication

  1. 1. PRESENTED BY- Aditi Shrivastava Aditya Malviya Aditya Rana Akshat Saxena CSE-”A” Batch-I PRESENTATION UNIVERSITY INSTITUTE OF TECHNOLOGY
  2. 2. WHAT IS CROSS CULTURE COMMUNICATION?????? • Field of study • Looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they communicate across cultures. • Avoiding Ethnocentrism
  3. 3. HOW IT WAS STARTED??? • Changes and advancements in economic relationships, political systems, and technological options began to break down old cultural barriers. • Increasing pressure for universities across the world to incorporate intercultural and international understanding and knowledge into the education of their students.
  4. 4. WYSE International: It is a non-governmental organization associated with the Department of Public Information of the United Nations. MEET - Middle East Education through Technology: Innovative educational initiative aimed at creating a common professional language between Israeli and Palestinian young leaders. International educational organizations
  5. 5. • Business –The Internet and modern technology have opened up new marketplaces that allow us to promote our businesses to new geographic locations and cultures. • Education – Education in foreign universities is opted by a lot of people • Travel- people want to explore and learn more things by their own and to know different cultures and diversity. IS IT IMPORTANT??
  6. 6. • Jobs – Better jobs are present in the world and in order to catch them we need to avoid cross cultural barriers • Influence People – People are more influenced if things are said in their language or done in their culture IS IT IMPORTANT??
  7. 7. WE FACE PROBLEMS Nonverbal Communication Different countries have different meaning of the symbols Language Differences In India only, there are lot of languages and accents. The same goes for the world.
  8. 8. In some cultures it is okay for men to hake hands or hug each other as a greeting. In India , they would join their hands together and slightly nod their heads as a greeting WHAT ARE SOME EXAMPLES OF DIFFERENCES??
  9. 9. Language Differences In India only, there are lot of languages and accents. The same goes for the world. LANGUAGE DIFFERENCES
  10. 10. What are some examples of differences?? Arabic language is written from right to left and almost all other languages are written form left to right.
  11. 11. • In Australia direct eye contact might show you are honest. • In some Asian countries , it means that you are not respectful. WHAT ARE SOME EXAMPLES OF DIFFERENCES??
  12. 12. DIFFERENCES High- vs. Low-Context Culture • Ethnocentrism : Lead to the death of many Jewish by Adolf Hitler. Time and Space Handshake, eye contact, Zone length are different in different countries.
  13. 13. Touch or Not??? Don’t Touch Do Touch Germany India Japan Turkey England France USA & Canada Italy Australia Greece New Zealand Spain Estonia Middle east Portugal Russia
  14. 14. HOW TO OVERCOME PROBLEMS? Understand the potential problems of cross-cultural communication Make a conscious effort to overcome these problems. Patient and forgiving, rather than hostile and aggressive, if problems develop. Active listening Intermediaries
  15. 15. Reduce the broadness of body language Ask the locals how things are done Practical activity – Watch foreign films Book - Roger Axtell’s Gestures : Do’s and Taboos of Body Language Around the world (John Wiley & Sons) HOW TO OVERCOME PROBLEMS?
  16. 16. AT THE END We should try to learn different cultures