An accomplished healthcare sales leader, Zariq Siddiqui has served as the director of sales at Abbott Laboratories, Inc., since 2016. His daily responsibilities range from managing IDNs and product distributors nationwide to overseeing sales training and analytics. With his experience, Zariq Siddiqui can use spin-selling techniques to promote the company’s products. One of the most important categories of questions in business-to-business sales calls is situation questions. During sales calls, sales representatives should demonstrate their interest in fulfilling respondents’ needs rather than giving laudatory statements about the positive features of an offering, according to author Neil Rackham. Situation questions are for understanding the respondent's circumstances. For example, a sales representative might ask about a respondent's existing sales optimization tools and their notable impacts on business. Other situation questions may center on needs, pain points, budget, and expectations. Once a respondent's situation is identified, the sales representative can use this information to tailor further questions and ultimately offering solutions. However, sales teams should not replace background research with situational questions. Before approaching a respondent, sales representatives should already know some things about them, their company, and their products. The result of background research can also help in planning situation questions.

1. Update Content Topic Selection Form
Update Content is material that bolsters the ImageMaker biographies we have already written for
you. We create this type of content because it significantly increases the ranking power of the
keyword-dense bios we have already written and posted online. Websites that receive repeated,
topical updates rank much higher than websites that are only posted to once. The algorithms
used by search engines usually recognize Update Content as new, valuable information, and as a
result your search results get reorganized favorably.
Below, please tell us about 5-10 topics that you would like us to write Update Content on. These
can be general areas of interest to you or very specific topics you would like a writer to address.
Please also provide us with any topics you would like us to avoid.
Potential Topics to Write about
Are you a member of any professional organizations?
Do you support any charities?
Heifer International
United Way
Christian Foundation For Children and Aging.
Do you have any hobbies?
I run at least 3-5 miles a day
I play golf
I assist in my children’s athletics
Brockport Alumni Rugby
Is there any particular style of music that you listen to? Who are your favorite
musicians/bands/artists?
I like oldies music 80”s and 90’s
Do you like cooking? What kind of foods do you like cooking? What kind of cuisine do you like?
My favorite food is American cuisine. I love pizza and hamburgers
Do you enjoy theatre or dance?
I have gone to 3 broad way shows – Joseph and the amazing tech-ni-colored dream coat,
Greece, Sound of Music, Phantom of the Opera

2. Do you like to travel? Where have you traveled? Any places that have been particularly
memorable? Where would you go back to? Where do you still want to travel?
Sweden, Canada, London England, Bangladesh Pakistan, Athens Greece, Cape Town
South Africa, St Lucia, Bahamas,
Do you enjoy sports or outside activities? Hiking, bicycling, running? Do you follow any sports
teams?
I enjoy Golf and running.
I follow the Buffalo Bills
Notre Dame Football
How was your childhood? Any fond memories that stand out? Who have been the greatest
influences in your life?
I moved from Pakistan to Canada. My father was in the British Merchant Marines. He
was stationed in Pakistan that is why I was born there while my brother and sister were
both born in England. I moved to Dartmouth NS and then Halifax. I left Canada to
attend college in the United States returning during the summer. As a child we had a
camper that stayed at Sherwood Forrest in Antigonish NS. When I went home during the
summer I would go to my friends cottage in Pictou Landing NS.
Have there been any particularly influential or inspiring people in your life?
I had a high school teacher Lenwood Peacock that was very inspirational.
Describe your family.
I have a brother and sister. My mother is still alive but my father died in Jan 1990. I was
married in Hawaii in July 1994. We have 3 children Ellen 14, Jake 12and Meg 7
What are some dreams or goals you want to accomplish within your lifetime?
I would like to complete my MBA by 2015.
Any additional topics we can freewrite about? (5-10 topics would be ideal)
Any topics that we should avoid?