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Social Media: Policy. Plan. Best Practices.


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a November 2017 presentation to Volleyball Alberta's Club Presidents on the key things to have, do or remember when using social media to provide customer service, communicate, and promote your volleyball club

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Social Media: Policy. Plan. Best Practices.

  1. 1. Social Media: Policy. Plan. Best Practices.
  2. 2. Who Am I? David Caughran Principal Consultant at CONNECTED THOUGHT. As a social media consultant, community manager and digital strategist, I create and deliver digital and social strategies that enable clients to create and maintain engaging user experiences. With a track record of creating and implementing successful campaigns, I’ve delivered digital marketing strategies in the non-profit, consumer and business-to-business markets; developing programs across a range of categories including IT, sport, entertainment, non-profit, politics, food & beverage, retail, business to business, and business to consumer. If you don't find me on Twitter, LinkedIn or Facebook, I'll be laughing with my son, golfing or doing all things beach volleyball & volleyball...
  3. 3. Are you, personally, on social media? Facebook? Twitter? Instagram? LinkedIn?
  4. 4. Is your volleyball club on social media? Facebook? Twitter? Instagram? LinkedIn?
  5. 5. What’s your social media goal? Do you want to take over the world?
  6. 6. Be the best in… Alberta?
  7. 7. Or something more…realistic. Achievable. Be the best in Alberta club volleyball, at social media.
  8. 8. You have to start somewhere. Some of us may be further along than others.
  9. 9. In the beginning, it can be like… drinking through a fire hose…
  10. 10. So… Start… Slow…
  11. 11. Even if you ‘never’ use social media, your club needs to have some form of one of these:
  12. 12. Without a policy, one that your coaches, parents and athletes know about, your team could go from this….to…
  13. 13. THIS. Thus, have a social media policy, and make it widely known and available
  14. 14. It can be straightforward and simple or comprehensive and complex, but regardless, have a social media policy that protects you, and your coaches, and athletes..
  15. 15. Photo: Got A Plan? “Doing” social media is very different from having a social media plan and activating it.
  16. 16. So…Have a plan
  17. 17. Our Mission: To provide services that create quality opportunities for the growth, development, and enjoyment of volleyball in Alberta. Our Vision: To be the Premier Volleyball Association in Canada. Accountability - Excellence - Integrity - Leadership - Participant Centred It should closely mirror your mission, vision and values. Here are Volleyball Alberta’s
  18. 18. Our Social Media Mission: To share and discuss quality news, information and multimedia promoting the growth, development, and enjoyment of volleyball (and beach volleyball) in Alberta. Our Social Media Vision: To be the Premier Volleyball Association in Canada. Our Social Media Goal: To share and communicate our passion for volleyball and beach volleyball. Accountability - Excellence - Integrity - Leadership - Participant Centred …and their corresponding social media mission, vision and values.
  19. 19. Ask yourself these questions, each step of the way as you draft your plan
  20. 20. Then… get started. And remember these simple “Do’s and Don’t’s”
  21. 21. Just Broadcast…
  22. 22. Confuse quantity with quality
  23. 23. Post, tweet, reply infrequently or not at all
  24. 24. Synch Facebook to/from Twitter or Twitter to anywhere else… RT @westcoast_dave: @CNN says #FF is no longer a thing, but @for_example thinks #FollowFriday still better than #TBT cc @NoOneCares CNN says Follow Friday is no longer a thing, but John Doe thinks Follow Friday is still better than Thro…
  25. 25. Just. Sell. It’s called social media, not “buy my stuff media”
  26. 26. Set aside time for social media
  27. 27. Use an aggregator and schedule content
  28. 28. Post, tweet, upload, ‘add photos’ during prime times. Find your audience when they’re online.
  29. 29. Use pictures, or video, when appropriate and possible
  30. 30. Tag businesses/organizations in posts. Facebook, Twitter, Instagram, Google+, etc.
  31. 31. Be authentic, Be honest, Be yourself
  32. 32. Do: Have a policy. Be consistent Proofread Be responsive Listen to others Be authentic Give credit where credit is due Be helpful Post when your audience is online Be honest Be yourself. Don’t: Be inactive Leave your profile incomplete Be self-absorbed Abuse #Hashtags Pretend to be someone you’re not Toot your own horn Broadcast Use Auto-DMs Automate between networks Be Meh! So, to summarize…
  33. 33. Remember these girls? Keep them in the back of your mind, as a “cautionary tale”, because it’s not “just” social media.
  34. 34. “These are the things I learned (in Kindergarten): 1. Share everything. 2. Play fair. 3. Don't hit people. 4. Put things back where you found them. 5. CLEAN UP YOUR OWN MESS. 6. Don't take things that aren't yours. 7. Say you're SORRY when you HURT somebody. 8. Wash your hands before you eat. 9. Flush. 10. Warm cookies and cold milk are good for you. 11. Live a balanced life - learn some and drink some and draw some and paint some and sing and dance and play and work everyday some. 12. Take a nap every afternoon. 13. When you go out into the world, watch out for traffic, hold hands, and stick together. 14. Be aware of wonder. Remember the little seed in the Stryrofoam cup: The roots go down and the plant goes up and nobody really knows how or why, but we are all like that. 15. Goldfish and hamster and white mice and even the little seed in the Styrofoam cup - they all die. So do we. 16. And then remember the Dick-and-Jane books and the first word you learned - the biggest word of all - LOOK.” ― Robert Fulghum, All I Really Need to Know I Learned in Kindergarten Have some ‘guiding principles’ to help you put your best foot forward. Whether they’re just like Kindergarten, or…
  35. 35. Plain AND SIMPLE. like this
  37. 37. While you want to be memorable, and engaging, and maybe even go viral, like this kid. Keep ‘your mission’ in mind.
  38. 38. …because wouldn’t it be great to have a 3 time Olympic Gold Medalist share your content?
  39. 39. …like Kerri did for Mallory (and Autumn)
  40. 40. Image: Scott Stratten of UnMarketing is right: “People don’t share “meh”. People share awesome.”