package n short ppt on business communication by yogesh mishra

1. COMMUNICATION
Yogesh mishraYogesh mishra
BANARAS HINDU UNIVERSITYBANARAS HINDU UNIVERSITY

2. COMMUNICATION
Communication is the
process of sending and
receiving messages
between parties

3. Business communication
 the word “communicate” has been derived from the LATIN word
“communicare” which means to “share” and “participate”.
It is a process by which information is exchanged between
individuals through a common system of symbol, sign or
behaviour
 When one communicate to transact some
commercial activity, i.e. Providing goods or
services with the intension of generating profit, it
is termed as BUSINESS COMMUNICATION

4. Basic Model Of Communication

5. THE NATURE OF
COMMUNICATION
1-Senders and Receivers
2-Transmitters and Receptor
3-Messages and Channels
4-Decoding, Meaning, and Encoding
5-Feedback

6. Senders & Receivers
Each have goals and objectives
The sender may want to change the
receiver’s mind
The receiver may not want to have his
mind changed

7. Transmitters and Receptors
is the equipment by which
information is sent
Information can be sent
verbally and nonverbally

8. Messages and Channels
are the vehicles by which information
is communicated.
direct expressions
symbolic representations

9. Decoding, Meaning, and Encoding
Decoding is the process of translating messages
from their symbolic form into interpretations
that can be understood.
Meanings are the facts, ideas, feelings,
reactions, or thoughts that exist whitin
individuals, and act as a set of “filters” through
which the decoded messages are interpreted.
Encoding is the process by which messages are
put into symbolic form

10. Feedback
is the process by which the receiver
“reacts” to the sender’s message
It is necessary to let the sender know
that the message was
(a) actually received,
(b) encoded,
(c) ascribed with the same meaning that the
sender intended

11. BASIC PRINCIPLES OF
COMMUNICATION
It is essential two way process
Communication is largely nonverbal
its essential all kind of organisations
and all level
to create mutual understanding
it consists of not only facts but also of

12. BASIC PRINCIPLES OF
COMMUNICATION (cont’d)
Communication consists of a flow of
messages through several network
Noise affects communication
Communication is circular
Creating common goal is essential
Communication has effects

13. VERBAL AND NONVERBAL
MESSAGES
Basic ways in which people send
and receive messages

14. Verbal Messages
Messages sent verbally are messsages
expressed in words
memos
office circulars
office notes
press release

15. Nonverbal Messages
About 65 percent of the meanings people
get from a communication
Voice
Physical Movements
Audio-visual :- television, cinema, video
conferencing

16. ADAPTING MESSSAGES TO
PURPOSE AND AUDIENCE
increase the probabilty that
communication will be successful
Language
Format
Style

17. Language
Appropriate language is the language
that has been adapted to the
receiver while retaining a naturalness
with respect to the sender

18. Format
Depends on the
receiver (audience)
and on the
purpose.

19. Style
Formal/informal,
Simple/complex,
Natural/flamboyant

20. GUIDELINES FOR EFFECTIVE
COMMUNICATION
℘Be Exact
℘Avoid Overgeneralization
℘Be sensitive to connotative
meaning
℘Count from 1 to 10

21. GUIDELINES FOR EFFECTIVE
COMMUNICATION
℘Recognize that you don’t know all the
answers to all questions
℘Focus on common interests rather
than differences
℘Think positive

22. Communication Ethics
Communication ethics is
the consideration of
the rightness of
wrongness of a given
communication act.

23. CEO
Vice-President,
Auxiliary
Services
Vice-President,
Research and
Development
Vice-President,
Manufacturing
Engineering
Vice-President,
Sales
Marketing
Vice-President,
Services
Technical
Assistance
Maintenance
Supplies
Production
development
Product
refinement
Personal
computers
XT computers
AT Computers
CRX 1000
PC
CRX 2000
XT
CRX 3000
AT
Individual
customers
Business
applications
Communication Networks

24.  Line networks normally involve
superior-subordinate relationships.
 Staff relationships between the
members of an organization are most
often advisory in nature.
Communication Networks
(cont’d)

25. Formal Networks
 Formal networks are legitimate and
often indicated by an organization
chart that displays who answers to
whom.
 Formal networks indicate a unity of
command.
 Formal communication networks
contain more of the written,
predictable, and routine
communications
CEO
Vice-President,
Auxiliary
Services
Vice-President,
Research and
Development
Vice-President,
Manufacturing
Engineering
Vice-President,
Sales
Marketing
Vice-President,
Services
Technical
Assistance
Maintenance
Supplies
Production
development
Product
refinement
Personal
computers
XT computers
AT Computers
CRX 1000
PC
CRX 2000
XT
CRX 3000
AT
Individual
customers
Business
applications

26. Informal Networks
 Informal networks are unofficial
channels through which information
passes in an organization.
 Informal networks are faster,
richer, and often more accurate, and
communication is more likely to be
face-to-face.

27. Grapevines
Conrad (1990);
 “Because using formal communication
networks takes so much time and effort,
people may have choose to not
communicate at all if they have no formal
channels available.
 Even ‘gossip’ and ‘rumors’ usually provide
accurate information”. Such networks are
called grapevines.

28. CEO
Division
Manager
Departme
nt Head
Departme
nt Head
Departme
nt Head
Departme
nt Head
Departme
nt Head
Departme
nt Head
Departme
nt Head
Departme
nt Head
Departme
nt Head
Division
Manager
Division
Manager
(a)
CEO
Manag
er
Manag
er
Manag
er
Manag
er
Manag
er
Manag
er
Manag
er
Manag
er
Manag
er
Manag
er
Manag
er
(b)
(a) Tall Organization structure
(b) Flat Organization structure
Information Flow in
Business Organizations

29. Information Flow in Business
Organizations
 Downward communication occurs when a
manager or supervisor sends a message to
one or more subordinates.
 Upward communication occurs when
messages flow from subordinates to
managers or from supervisors to
executives.
 Horizontal communication occurs between
people at the same level, or between
people at corresponding levels in different
divisions.