Nature, Scope, Process & Importance of Business Communication_Parakramesh Jaroli (MBA)

1. Presented By:
Parakramesh Jaroli

3. Firstly we will discuss about
What is
Business Communication..

4. Business communication is communication that promotes a product, service,
marketing, or organization; relays information within a business; or functions as an
official statement from a company.
Communication is the flow of information and understanding from one person to
another at the same level or at different levels. It is a process which enables
management to allocate and supervise the work of the employees.
Two-way process of reaching mutual understanding, in which participants not only
exchange (encode-decode) information but also create and share meaning.

5. Now we will show you it’s Process..
And then it’s Nature..

7.  It is a process.
 It is inevitable.
 Meaning based.
 Communication could be intentional and unintentional.
 Communication is systematic.
 A two-way traffic.
 Communication is a social process.
 A dynamic process.
 Continuous process.
 Communication involves interaction and transaction.
 It is spiraling process.

8.  It is contextual.
 Needs proper understanding.
 Leads achievement of the organizational objective.
 Dispels misunderstanding.
 It shares thoughts and ideas, which produce response.
 It is the life blood of the business.

9. Now we will show you it’s Scope..
And then it’s Importance..

10. The scope of communication includes:
Information Sharing :
To transmit information from a source to target individuals or groups.
Information can be:
- policies and rules
 Changes and development in the organization.
 Special rewards and awards.
 Settlements with the union.
 Major changes in the organization.
Feedback :
Give feedback to employees on their achievements
 To the departments on their performance.
 Higher management on the fulfillment of goals.

11. Control :
Information is transmitted to ensure that plans are being carried out according to the original
design. Communication helps to ensuring such control.
Influence :
Information is power. One purpose of communication is to influence people.
Problem-Solving :
In many cases communication helps to solving problems.
Many meetings are held between the management and the unions on some issues to find
solution.
Alternative solutions may be held to solve a problem and evolve a consensus.
Decision-Making :
For arriving at a decision several kinds of communication are needed.

12. Facilitating Change :
Change can be brought about effectively by communication.
Group Building :
Communication helps in building relationships. If communication breaks down the group may
breakdown.
Gate Keeping :
Communication helps to build linkages of the organization with the outside world.

13.  It brings people closer.
 It saves time in any formal set up.
 It breaks the barrier between individuals / groups.
 It results in common understanding of any idea/ thought.
 It adds to the knowledge base.
 It removes many misunderstanding & misconceptions.
 It can act as a means of entertainment (through Audio-visual means).
 It can influence the actions of people.
 It can change the attitude of people.