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Communication in Business
1.
Copyright © 2002
by Harcourt, Inc. All rights reserved. Topic 21:Topic 21: Communication in Business(1)Communication in Business(1) By piyush kumawatBy piyush kumawat
2.
Copyright © 2002
by Harcourt, Inc. All rights reserved. • State the definition of communicationState the definition of communication • State the difference between one-wayState the difference between one-way communication and two-way communicationcommunication and two-way communication • State the vertical and lateral communicationState the vertical and lateral communication channelschannels • Explain the three major communicationExplain the three major communication media: written, oral and electronic by givingmedia: written, oral and electronic by giving examplesexamples LEARNING GOALSLEARNING GOALS
3.
Copyright © 2002
by Harcourt, Inc. All rights reserved. What is communication?What is communication? • Communication is about sending and receivingCommunication is about sending and receiving information or the transmission of informationinformation or the transmission of information and meaning from one party to anotherand meaning from one party to another through using shared symbols.through using shared symbols. © PhotoDisc
4.
Copyright © 2002
by Harcourt, Inc. All rights reserved. Communication process modelCommunication process model © PhotoDisc Sender Message Channel Medium Receiver Feedback
5.
Copyright © 2002
by Harcourt, Inc. All rights reserved. One-way and two-wayOne-way and two-way communicationcommunication • Information flows only in oneInformation flows only in one direction –from the sender to thedirection –from the sender to the receiver with no feedbackreceiver with no feedback • A much common way ofA much common way of communication because it is fastercommunication because it is faster and easier for the sender and there isand easier for the sender and there is no trouble from disagreement.no trouble from disagreement. • There may be mistakes inThere may be mistakes in transmission of information.transmission of information. One-way communicationOne-way communication
6.
Copyright © 2002
by Harcourt, Inc. All rights reserved. • A process in whichA process in which information flows in two-information flows in two- directions –the receiverdirections –the receiver provides feedback and theprovides feedback and the sender receptive to thesender receptive to the feedback.feedback. • It is more accurate andIt is more accurate and fewer mistakes infewer mistakes in transmission.transmission. • But it is time-consumingBut it is time-consuming and more difficult for theand more difficult for the sender.sender. One-way communicationOne-way communication Two-way communicationTwo-way communication One-way and two-wayOne-way and two-way communicationcommunication
7.
Copyright © 2002
by Harcourt, Inc. All rights reserved. Channels of communicationChannels of communication • Vertical communication channelsVertical communication channels • Lateral communication:Lateral communication: © PhotoDisc
8.
Copyright © 2002
by Harcourt, Inc. All rights reserved. Channels of communicationChannels of communication • Information passes downwards orInformation passes downwards or upwards in the organization.upwards in the organization. • Downward communication means thatDownward communication means that the manager tells employees about athe manager tells employees about a decision that has been already made. Itdecision that has been already made. It allows decisions to carried out quickly.allows decisions to carried out quickly. • Upward communication refers toUpward communication refers to employees’ giving feedback to theemployees’ giving feedback to the manager about the decision. It helpsmanager about the decision. It helps managers to understand employees’managers to understand employees’ ideas on the decision.ideas on the decision. Vertical communicationVertical communication
9.
Copyright © 2002
by Harcourt, Inc. All rights reserved. Channels of communicationChannels of communication • People in the samePeople in the same level within anlevel within an organization passorganization pass information to eachinformation to each other.other. • It can strengthen theIt can strengthen the understanding andunderstanding and coordination betweencoordination between people in differentpeople in different departments.departments. Vertical communicationVertical communication Lateral communicationLateral communication
10.
Copyright © 2002
by Harcourt, Inc. All rights reserved. Channels of communicationChannels of communication Figure 22-2 Vertical and lateral communicationFigure 22-2 Vertical and lateral communication © PhotoDisc Board of directors Financial dept. Marketing dept. Employees Employees
11.
Copyright © 2002
by Harcourt, Inc. All rights reserved. Communication mediaCommunication media • Written communication mediaWritten communication media • Oral communication mediaOral communication media • Electronic communication mediaElectronic communication media © PhotoDisc
12.
Copyright © 2002
by Harcourt, Inc. All rights reserved. Communication mediaCommunication media • Communication through:Communication through: Letters,Memos, Reports,Letters,Memos, Reports, Forms , Notice boards andForms , Notice boards and Internal magazines orInternal magazines or newspapersnewspapers • Messages can be revisedMessages can be revised several times.several times. • The sender can not receiveThe sender can not receive immediate feedback.immediate feedback. Written communicationWritten communication
13.
Copyright © 2002
by Harcourt, Inc. All rights reserved. Question for critical thinkingQuestion for critical thinking • There are various types of writtenThere are various types of written communication: letters, memos,communication: letters, memos, reports, forms, notice boards,reports, forms, notice boards, internal magazines and newspapers.internal magazines and newspapers. Could you briefly explain what eachCould you briefly explain what each of them may be used for?of them may be used for? © PhotoDisc
14.
Copyright © 2002
by Harcourt, Inc. All rights reserved. Communication mediaCommunication media • Face-to-face discussions,Face-to-face discussions, telephone conservations,telephone conservations, formal presentations andformal presentations and speechesspeeches • Advantages: Questions canAdvantages: Questions can be asked and answeredbe asked and answered directly; feedback isdirectly; feedback is immediate; and the sender’simmediate; and the sender’s attitude can be sensed.attitude can be sensed. • Disadvantages: fewDisadvantages: few permanent recordspermanent records Written communicationWritten communication Oral communicationOral communication
15.
Copyright © 2002
by Harcourt, Inc. All rights reserved. • Communication through electronic media such as mobile phone, paging devises, lap top computers, E-mail, fax machines, and electronic notice boards • Messages can be delivered instantly, over long distances, and to a large number of people. • But not all people have can access to the media. Written communication Oral communication Electronic communication © PhotoDisc Communication mediaCommunication media
16.
Copyright © 2002
by Harcourt, Inc. All rights reserved.
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