Xirrus empowers Ryder Cup Wi-Fi for unprecedented Fan Experience

1. Fan Experience Forum 2015
Innovation Showcase
Ian Bayly, VP EMEA
June 9th, 2015

2. © 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
The Most Connected Ryder Cup, Ever
2

3. © 2015 Xirrus. All Rights Reserved.© 2015 Xirrus. All Rights Reserved.
The Beginning
3
2012 BMW Championship at
Wentworth
Convenience connectivity with tight content
controls to conserve bandwidth
Highly successful POC for on-course
spectator Wi-Fi
Xirrus will continue to deliver Wi-Fi services for
European Tour Events through the 2018 Ryder
Cup
AJP partnered with Xirrus to deliver HD Wi-
Fi connectivity in key spectator areas
- Hospitality Pavilions
- Tented Village
- Public Catering Zone

4. © 2015 Xirrus. All Rights Reserved.© 2015 Xirrus. All Rights Reserved.
Why Wi-Fi?
4
Spectator Connectivity – 4th Utility
POS Support - Merchandising
Golf Tournament Wi-Fi
Closed circuit HD broadcast
Follow the action anywhere
- Sky Go
- TV Now
Location specific app
Social media engagement
- Patrons encouraged to tweet
- Twitter #RyderCupEurope
- YouTube, Facebook, Instragram
Media Centre Connectivity

5. © 2015 Xirrus. All Rights Reserved.© 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
5
The Challenges
45,000 attendees per day
Highly transient at a +/- 16KM2 Site
Bandwidth availability in the lower highlands
of Scotland
Hospitality and grandstand construction
Hospitality and grandstand design changes
Global event profile – it had to work!!

6. © 2015 Xirrus. All Rights Reserved.© 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
6
Deployment
132 HD Wi-Fi Access Points across the site
928 software programmable radios
Distributed architecture
On premise management system
Maximum connections to one HD AP: 24.3K
Maximum simultaneous connections to one
HD AP: 688
Total of 499 stations were connected to
‘2014RCMedia’ on Sunday afternoon

7. © 2015 Xirrus. All Rights Reserved.© 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
7
Fan Engagement
34,000+ unique clients during the
tournament
24,000+ unique connections per day
2,500 connections at 6.30AM on Thursday
(Practice Day)
12,500 peak concurrent connections on
Sunday at 9.30AM
- 9000 were iOS clients
70% of connected devices were iPhone 5 or
newer – operating on the 5GHz band
Fully installed and decommissioned in less
than 6 weeks
£14M+ in POS transacted over wireless in 4
days
10% of devices were next wave Wi-Fi
‘ready’ (802.11ac)

8. © 2015 Xirrus. All Rights Reserved.© 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
8
Social
2014 was the first truly social Ryder Cup
Global awareness raised via Twitter,
Facebook, Instagram & YouTube
Wireless connectivity underpinned
RC2014’s marketing strategy
- Inform
- Engage
- Grow
Ryder Cup Europe enjoyed 92% increase in
followers
644 posts from official accounts in event week
5.31M clicks on official content in match week
50.9M people reached with official content in
match week

9. © 2015 Xirrus. All Rights Reserved.© 2015 Xirrus. All Rights Reserved.
The Ryder Cup 2014
9
Outcomes
The 2014 RC was the first truly social Ryder
Cup
The 2014 RC raised global awareness via
Social
Wireless connectivity underpinned the 2014
RC Marketing strategy
- Inform
- Engage
- Grow
The 2014 RC was the most connected
Ryder Cup ever….2018 will be more so!

10. Thank You