The Ryder Cup Europe revolutionised the way to deliver digital content and engage with fans at the event by providing access to on-demand video, interactive content, social sharing applications and location-based services via their Wi-Fi Network. The 2014 Ryder Cup Europe was 'the most connected Ryder Cup tournament in history recognising 34,000 unique Wi-Fi connections within 24 hours and over 12,5000 simultaneous users in high density areas.

1. @seatconference #SEATLondon
Demystifying the ROI of Wi-Fi
The 2014 Ryder Cup
The most connected Ryder Cup, ever.

2. @seatconference #SEATLondon
Darren Bagnall, Co-Founder & CTO, AJP Networking
Ltd.
Delivery partners to the 2014 Ryder Cup
18 Years in the Networks and Networking Industry
WLAN Enthusiast
(Club Golfer)
@AJPNetworking
@BagnallDarren

3. @seatconference #SEATLondon
Headlines
o Where it started
o Why – Fi?
o Challenges
o Deployment
o Engagement
o Social Media
o Results and
Outcomes
o Summary

4. @seatconference #SEATLondon
Where it started
o 2012 BMW Championship at
Wentworth
o Partnered with Xirrus Wi-Fi to deliver
HD Wi-Fi connectivity in key spectator
areas
o Hospitality Pavilions
o Tented Village
o Public Catering Zones
o Convenience connectivity with tight
content controls to conserve
bandwidth
o Highly successful POC for on course
spectator Wi-Fi
o We will continue to deliver Wi-Fi
services for European Tour events
through The 2018 Ryder Cup

5. @seatconference #SEATLondon
Why-Fi at a Golf Tournament?
o Spectator Connectivity - 4th
Utility
o Closed circuit HD broadcast
o Follow the action anywhere
o SKY GO
o TV Now
o Location specific APP
o Social media engagement
o Patrons encouraged to tweet
o Twitter #RydercupEurope
o YouTube
o Facebook
o Instagram
o POS Support – Merchandising
o Media Centre connectivity

6. @seatconference #SEATLondon
Challenges
o 45,000 attendees per day
o Highly transient at a +/- 16KM2 Site
o Bandwidth Availability in the Lower
Highlands of Scotland
o High density connectivity demands
o Hospitality and Grandstand
construction
o Hospitality and Grandstand design
changes
o Global Event Profile – it had to
work!!!

7. @seatconference #SEATLondon
Deployment
o 132 High Density Wi-Fi Access
Points across the site
o 928 Software programmable radios
o Distributed Architecture
o On Premise Management System
o Maximum connections to one array
24.3K…..any guesses where?
o Maximum simultaneous
connections to one high density AP
– 688
o Total of 449 stations were
connected to ‘2014RCMedia’ on
Sunday afternoon

8. @seatconference #SEATLondon
Wi-Fi engagement
o 34,000+ unique clients during the tournament
o 24,000+ unique connections per day
o 2,500 connections at 6.30AM on Thursday (Practice Day)
o 12,500 peak concurrent connections on Sunday at 9.30AM
o – 9000 were iOS clients
o 70% of connected devices were iPhone 5 or newer –
operating in the 5Ghz band
o 10% of devices were next wave Wi-Fi ‘ready’ (802.11AC)
o Fully installed and decommissioned in less than 6 weeks
o >£14M in POS transacted over wireless in 4 days

9. @seatconference #SEATLondon
Social
o 2014 was first truly social Ryder Cup
o Global awareness raised via Twitter, Facebook,
Instagram & YouTube
o Wireless connectivity underpinned RC2014’s marketing
strategy
o Inform
o Engage
o Grow
o Ryder Cup Europe enjoyed 92% increase in followers
o 664 posts from official accounts in event week
o 5.31M clicks on official content in match week
o 50.9M people reached with official content in match
week

10. @seatconference #SEATLondon
Outcomes
o The 2014 RC was first truly social Ryder
Cup
o The 2014 RC raised global awareness via
Social
o Wireless connectivity underpinned The
2014 RC marketing strategy
o Inform
o Engage
o Grow
o The 2014 RC was the most connected
Ryder Cup Ever….….2018 will be more so!

11. @seatconference #SEATLondon
Q & A