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Indoor launch

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With more smartphones and new IoT apps placing huge demands on indoor networks, Ericsson’s new software improves indoor app coverage by boosting uplink and downlink performance while improving the energy efficiency of indoor networks. 

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Indoor launch

  1. 1. Launch Commercial Presentation Improving indoor app coverage Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 1
  2. 2. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 2 Capitalizing on Indoor Opportunities Ericsson’s Indoor Small Cell Solutions Ericsson Networks Software 16A New Indoor Services, Business Models, and Ways of Working Improving indoor app coverage Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 2
  3. 3. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 3 10 8 6 4 2 0 2010 2011 2012 2014 2016 2018 2020 Everyone & everything is connecting 90%Of the world’s population (> 6 years of age) will have a mobile phone by 2020 Of mobile subscriptions will be for mobile broadband by the end of 2020 90% Subscriptions/lines, subscribers (billion) Mobile subscriptions Mobile broadband subscriptions Mobile subscribers Mobile PCs, tablets & mobile router subsriptions Fixed broadband subscriptions 26 billion Connected devices by 2020 Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 3
  4. 4. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 4 SNAPCHAT INSTAGRAM Everyone is using apps 900 800 700 600 500 400 300 200 100 0 0 50 100 150 200 250 300 350 SNAPCHAT Cellular data / month (MB) Minutesofuse/month Android smartphones MARCH 2015 MARCH 2014 Source: Ericsson Analysis Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 4 FACEBOOK FACEBOOK YOUTUBE YOUTUBE INSTAGRAM
  5. 5. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 5 Everyone is inside Source: Ericsson ConsumerLab 90% of our time is spent indoors 4 in 10 users satisfied with overall indoor cellular connectivity experience of users are satisfied with the indoor cellular network when using data heavy apps like video streaming 36% Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 5
  6. 6. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 6 Today’s indoor cellular challenge Outside-in coverage from macro tower is not enough Low bandwidth and poor coverage Obvious dead zones 100> 25 3 1 0,25 0 Mbps Indoor App Coverage Downlink Speed Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 6
  7. 7. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 7 Why cellular for indoor? Superior app coverage, voice services, and full mobility required for business critical applications Need both Cellular and Wi-Fi to offer a differentiated service Challenging indoor environments Demanding subscribers Wi-Fi alone is not sufficient Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 7
  8. 8. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 8 shifting focus to address the indoor market < 2010 2010-2014 > 2015 NEW SMALL CELL TECHNOLOGIES > OPENS THE DOOR FOR MILLIONS OF ADDITIONAL BUILDINGS Outdoor Macro Network Macro Radio & Antenna Venues & Largest Buildings DAS Variety of buildings (Small, Medium, Large) Small Cells OPERATOR PRIMARY FOCUS Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 8
  9. 9. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 9 High Performing Small Cell Solutions for Variety of Deployments Unique Software to further increase indoor performance Innovative Services to Guarantee Success Ericsson for Indoor Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 9
  10. 10. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 10 indoor Small cell solutions BuildingSize Number of Buildings Outside-in Pico DAS RDS RBS 6402 Performance, flexibility and simplest deployment for small venues Radio Dot System Feature parity, capacity, and high data speeds for medium-large venues Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 10
  11. 11. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 11 BOOSTING INDOOR HOW CAN WE PUSH THE PERFORMANCE FURTHER? PERFORMANCE INCREASE IN THROUGHPUT DROPPED CONNECTIONS EASY INSTALL 4MIN 5X 0 Radio Dot System and RBS 6402 delivering superior indoor performance worldwide but demands on network will continue to grow Capacity and functionality added with software-only upgrade Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 11
  12. 12. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 12 indoor app coverage enhancements INTRODUCING ERICSSON NETWORKS SOFTWARE 16A FASTER DOWNLINK DATA SPEEDS 30% FASTER UPLINK DATA SPEEDS 200% GREATER ENERGY EFFICIENCY OF SMALL CELLS UTILIZATION OF UNLICENSED SPECTRUM Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 12
  13. 13. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 13 600Mbps (Cat-11) 450Mbps (Cat-9) 300Mbps (Cat-6) 150Mbps (Cat-4) LTE Downlink enhancements Enables faster download speeds for video and social networking apps 450 Mbps Peak Supported Today 600 Mbps Peak supported with Ericsson Networks Software 16A – enabled by 256 QAM encoding Carrier Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 13
  14. 14. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 14 LTE 256 QAM in downlink 16A ENHANCEMENT Delivers ~ 30% throughput gain in good coverage areas. More efficient use of spectrum Higher DL peak rate (up to 600 Mbps) IN THROUGHPUT Up to 30% GAIN 256-QAM64-QAM Hz 6 bits / symbol 8 bits / symbol 256 QAM Downlink Benefit Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 14
  15. 15. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 15 LTE Uplink Enhancements 150Mbps (64QAM) 100Mbps (16QAM) 75Mbps (64QAM) 50Mbps (16QAM) Ericsson Mobility Report June 2015Carrier Major increase in demand for video uploads via mobile apps Mobile network requires better uplink speeds to keep up with pace Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 15
  16. 16. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 16 16A Uplink enhancements Uplink Carrier Aggregation Double peak bit rate Up to 100% higher user throughput Increased cell capacity 64 QAM Uplink Up to 50% higher peak bit rate and user throughput in good radio conditions Up to 200% GAIN Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 16 64-QAM16-QAM Hz 4 bits / symbol 6 bits / symbol
  17. 17. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 17 UNLOCKS UNLICENSED SPECTRUM FOR INDOOR LTE APP COVERAGE LTE ADVANCED ON LICENSED & UNLICENSED SPECTRUM Lte-u LTE Small Cells LTE-U Unlicensed LTE Primary Carrier Licensed Spectrum LTE Secondary Carrier Unlicensed Spectrum LTE MACRO LTE licensed spectrum for performance LTE unlicensed spectrum for speed boost 4% of the 5 GHz band provides up to 150 Mbps speed increase Carries additional data payload LTE efficiencies on unlicensed spectrum Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 17
  18. 18. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 18 cell sleep mode for energy efficiency AUTOMATIC ACTIVATION AND DE-ACTIVATION CAN BE CONTROLLED ON A PER CELL BASIS REDUCES OVERALL POWER CONSUMPTION DESIGNED FOR MULTI CARRIER SITUATIONS SHIFT FROM “ALWAYS ON” TO “ALWAYS AVAILABLE” ZZZZZ Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 18
  19. 19. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 19 - Strategic network analysis - Design and integration services - Optimize, audit, and monitor LOW TOUCH HIGH TOUCH Flexible service & business models DEPLOY & INSTALL WITH ERICSSON SMALL CELLS TOOL KIT - Helpful tools for installation - Easy to deploy hardware DEPLOY, OPTIMIZE WITH ERICSSON SMALL CELL SERVICES UTILIZE ERICSSON SMALL CELLS AS A SERVICE - Ericsson holds full ownership of network - Realize new markets with limited effort - Simplify sales, mitigate risk OPERATOR INVOLVEMENT Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 19
  20. 20. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 20 Go-to-market alternatives OPERATORS VARS & SYSTEM INTEGRATORS PROPERTY OWNERS, REAL ESTATE MGMT BUILDERS Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 20
  21. 21. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 21 Enabling a superior mobile experience 100> 25 3 1 0,25 0 Mbps Indoor App coverage Downlink Speed Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 21
  22. 22. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 22 Self-Service Management of Cloud-based Offerings Real-time Customer Experience Management COMMUNICATION FOR THE ENTERPRISE Web communication Video CommunicationMobile UC Partner on-boarding CONNECTIVITY FOR THE ENTERPRISE RBS 6402 Wi-Fi Virtual Enterprise Gateway Radio Dot System MANAGEMENT & INTERACTION Managed Enterprise Cloud Enterprise Mobility Management Cloud based push-to-talk Virtual IMS Virtual EPCENABLERS FOR ENTERPRISE SERVICES CLOUD FOR THE ENTERPRISE enterprise services opportunities for operators Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 22
  23. 23. Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 23 THE BUILDING BLOCKS ERICSSON INDOOR SMALL CELLS ERICSSON NETWORKS SOFTWARE 16A ERICSSON INDOOR SMALL CELLS SERVICES NEW SERVICE OFFERINGS & MARKET OPPORTUNITIES IMPROVED INDOOR APP COVERAGE Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 23

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