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bangla superhit movie marketing strategy

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bangla superhit movie marketing strategy

  1. 1. a new movie production house Client and task assesment Jolchhap The movie with new faces
  2. 2. Movie Trailer
  3. 3. Movie Elements ROMANCE TRAGEDY ACTION LOVE UNIQUE DANCE MOVE HEALTHY ENTERTAINMENT SUSPENSECONFLICT CLIMAX
  4. 4. No star cast New production house People’s affinity for bangla movie Huge number of viewers in eid-ul-fitr Competitor’s movie Political Uncertainity Wrong perception about Bangla Movie SWOT Analysis Strength Threat Weakness Opportunity 2 hour movie Energetic casts Catchy shooting spots
  5. 5. Target market analysis B2B B2C
  6. 6. Segmentation base Geographic Demographic Psychographic National rural urban International middle east/ london. Age 18-43 income. Lowere to upper miidle Youth network. Bangla movie lovers.Healthy entertainment seeker. people who want to watch movie in hall with family B2C analysis
  7. 7. Jamuna future park Star Cinaplex District and Upazilla Cinema Halls B2B analysis Theatres Dhaka city cinaplex Dhaka city halls Balaka Modhumita Purobi Bilash Sony Razmoni Ovishar Asia
  8. 8. Brand affiliationBrand Affiliations Distribution Partner: ANANDA MELA Cinema ltd.
  9. 9. Competitor analysis Most welcome 2 Bollywood and hollywood Movies Competitor Analysis CLOSE DISTANT
  10. 10. 120minutes’ packed entertainment. Wow! Positioning
  11. 11. Brandsteeringwheel A profitable movie dedicated to entertain the viewers. BRAND TONALITY 1 taka from every ticket will go to ASHIC foundation BRAND PICTURE Pure Entertainment Heavy Entertainment Healthy Entertainment BRAND BENEFIT Quality time with friends and family Community service BRANDING STRATEGY To develop a brand identity
  12. 12. I M C
  13. 13. April 30 to July 29 30 july EID UL FITR Pre-launch Post-launch The launch July 30 to November 30
  14. 14. Pre-launch Anonymous postering at urban areas Timeline April 30 to May 30
  15. 15. Cinema halls. University Campus. Prime locations. Regional Regular Postering Rural Postering Urban Postering Tea stalls . Rickshaw paintainings . cinema halls
  16. 16. Posters with QR codes. QR codes will lead viewers to ticket purchasing options.
  17. 17. • Facebook page • Facebook page promotion • Website (About movie cast, theatres, ticket sales points, songs, wallpaper, goodies) • Youtube (Trailer) • SEO (Monthly retainer package) Online marketing
  18. 18. • BTV Bangla movie musical shows • Other private channel Bangla musical shows • Radio Foorti • BD betar Trivuj’s Songs Promotion
  19. 19. Miking Rural Areas
  20. 20. Guest Appearance of cast in Tv channnels and radio shows. They will promote the movie In different shows. Guest Appearence in Media
  21. 21. Public Relation Press conferrence Road show
  22. 22. Association with Ring tones Wallpaper Mp3 song Welcome tunes Content Marketing ‘Trivuj’ Featured
  23. 23. News paper Ad Magazine Features Print media
  24. 24. 1 taka from every sold ticket will go to ASHIC Foundation Community Engagement
  25. 25. Billboard
  26. 26. TRIVUJ PREMIERE
  27. 27. T-shirt Film Goodies Available in Available at SRK Showtime, other online shops Promoted through Facebook page, Website
  28. 28. Vehicle April 30- may June July August Sept October Nov Anonymous postering Regular Postering Online marketing Song promotion Miking Content Marketing Print media Billboard Film goodies IMCTIMELINE
  29. 29.  Ucash  Gp relationship centre  Book my show  Website  Theatres How to avail tickets ?
  30. 30. • Theatrical Window: ( 4 Months) • Video/DVD rental and retail window : (4 – 12 Months) • Pay per View Television: (12 – 17 Months) • Subscription or Pay Television: ( 17- 24 Months) • Free Television: 24+ Months Distributor “Ananda Mela Cinema Ltd.” Will handle all of these channels Sales Projection
  31. 31. 1. To be released in 60 theatres across the country 2. Occupancy Rate for - 1st week – 90% 2nd- 3rd week – 80% 4th week - 60% Last 3 months - (50% - 40%) 3. Theatre share for - 1st week – 20% 2nd- 3rd week – 35% 4th week - 45% Last 3 months - (60% - 70%) Assumptions
  32. 32. 1. Theatrical Window- Ticket Sales Projection - 10,26,05,030 Tk Less: Theatre Share - (4,46,13,576 Tk) Net Ticket Sales Revenue - 5,79,91,454 Tk Less: Distributor’s fee - (15% of 5,79,91,454 Tk) = (86,98,718.1) = 4,92,92,735.9 Tk 2. Video/DVD rental - (45% of 20,00,000 Tk) - 9,00,000 Tk 3. Video/DVD retail - ( 20% of 10,00,000 Tk) - 2,00,000 Tk 4. Pay per View Television: - (15% of 40,00,000) - 6,00,000 Tk 5. Subscription or Pay Television: - ( 35% of 60,00,000 Tk) - 21,00,000 Tk 6. Free Television - ( 50% of 50,55,000 Tk) - 25,27,500 Tk Assumptions
  33. 33. Theatrical Window 1st Week Theatre Share 20% 2nd-3rd Week Theatre Share 35% 4th Week Theatre Share 45% Last 3 months Theatre Share (60% - 70%) Total in Tk Ticket Sales Projection 2,54,62,080 2,26,54,800 73,39,400 4,71,48,750 10,26,05,030 Less: Theatre Share (50,92,416) (72,29,180) (33,02,730) (2,82,89,250) (4,46,13,576) Net Ticket Sales Revenue 2,03,69,664 1,54,25,620 40,36,670 1,88,59,500 5,79,91,454 Break-Down of Ticket Sales
  34. 34. Items Amount in Tk Theatrical Window 4,92,92,735.9 Video/DVD rental 9,00,000 Video/DVD retail 2,00,000 Pay per View Television 6,00,000 Subscription or Pay Television 21,00,000 Free Television 25,27,500 Net Projected Sales 5,56,20,235.9 Sales Projection Table
  35. 35. Items Amount in Tk Posters 6,00,000 SEO 2,40,000 Miking 3,00,000 Roadshow 7,00,000 Billboards 6,00,000 Premiere 4,00,000 Newspaper Ad 4,00,000 Facebook Page Ad 1,50,000 Goodies 50,000 Content Marketing 2,00,000 Magazine Feature 50,000 Misc 3,00,000 Total Promotional Cost 39,90,000 Movie Print (64 screens*1,20,000 Tk) 76,80,000 Total Budget 1,16,70,000 Tk Budgeting
  36. 36. Net Projected Sales 5,56,20,235.9 Total Budget (1,16,70,000 Tk) Net Profit 4,39,50,235.9 Profit Calculation
  37. 37. ROI= 4,39,50,235.9 2,16,70,000 ROI = 2.02
  38. 38. Viewers Journey Framework Witnessing TV SOCIAL MEDIA YOUTUBE FACEBOOK ROADSHOW Become inspired friends Awareness Researching Movie review Tv Blogs Social media Website Explore and consider Purshasing Ucash Book my show Theatres Goodies Moment of sale Using T shirts Wrist band Mug Sharing Social media Social network Word of mouth Loyalty Aspiration Consideration Advocate

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