2. a new movie production house
Client and task assesment
Jolchhap
The movie with new faces

3. Movie Trailer

4. Movie Elements
ROMANCE
TRAGEDY
ACTION
LOVE
UNIQUE DANCE MOVE
HEALTHY ENTERTAINMENT
SUSPENSECONFLICT
CLIMAX

5. No star cast
New production house
People’s affinity for bangla movie
Huge number of viewers in eid-ul-fitr
Competitor’s movie
Political Uncertainity
Wrong perception about Bangla Movie
SWOT Analysis
Strength Threat
Weakness
Opportunity
2 hour movie
Energetic casts
Catchy shooting spots

6. Target market analysis
B2B B2C

7. Segmentation base
Geographic
Demographic
Psychographic
National rural urban
International middle east/ london.
Age 18-43
income. Lowere to upper miidle
Youth network. Bangla movie lovers.Healthy entertainment seeker.
people who want to watch movie in hall with family
B2C analysis

8. Jamuna future park
Star Cinaplex
District and Upazilla
Cinema Halls
B2B analysis
Theatres
Dhaka city cinaplex
Dhaka city halls
Balaka Modhumita Purobi
Bilash Sony Razmoni
Ovishar Asia

9. Brand affiliationBrand Affiliations
Distribution Partner:
ANANDA MELA
Cinema ltd.

10. Competitor analysis
Most welcome 2
Bollywood and hollywood
Movies
Competitor Analysis
CLOSE
DISTANT

11. 120minutes’ packed entertainment. Wow!
Positioning

12. Brandsteeringwheel
A profitable
movie dedicated
to entertain the
viewers.
BRAND TONALITY
1 taka from every
ticket will go to
ASHIC foundation
BRAND PICTURE
Pure Entertainment
Heavy Entertainment
Healthy Entertainment
BRAND BENEFIT
Quality time with
friends and family
Community service
BRANDING STRATEGY
To develop a brand identity

13. I M C

14. April 30 to July 29
30 july
EID UL FITR
Pre-launch
Post-launch
The launch
July 30 to November 30

15. Pre-launch
Anonymous postering at urban areas
Timeline April 30 to May 30

18. Cinema halls. University Campus. Prime locations.
Regional Regular Postering
Rural
Postering
Urban
Postering
Tea stalls . Rickshaw paintainings . cinema halls

19. Posters with QR codes.
QR codes will lead viewers to
ticket purchasing options.

20. • Facebook page
• Facebook page promotion
• Website (About movie cast, theatres, ticket sales points, songs, wallpaper, goodies)
• Youtube (Trailer)
• SEO (Monthly retainer package)
Online marketing

21. • BTV Bangla movie musical shows
• Other private channel Bangla musical
shows
• Radio Foorti
• BD betar
Trivuj’s Songs Promotion

22. Miking
Rural Areas

23. Guest Appearance of cast in Tv channnels
and radio shows. They will promote the movie
In different shows.
Guest Appearence in Media

24. Public Relation
Press
conferrence
Road show

25. Association with
Ring tones
Wallpaper
Mp3 song
Welcome tunes
Content Marketing
‘Trivuj’ Featured

26. News paper Ad
Magazine Features
Print media

27. 1 taka from every sold ticket will go to ASHIC Foundation
Community Engagement

28. Billboard

29. TRIVUJ PREMIERE

30. T-shirt
Film Goodies
Available in
Available at SRK Showtime, other online shops
Promoted through Facebook page, Website

32. Vehicle April
30-
may
June July August Sept October Nov
Anonymous
postering
Regular Postering
Online marketing
Song promotion
Miking
Content Marketing
Print media
Billboard
Film goodies
IMCTIMELINE

33.  Ucash
 Gp relationship centre
 Book my show
 Website
 Theatres
How to avail tickets ?

34. • Theatrical Window: ( 4 Months)
• Video/DVD rental and retail window : (4 – 12 Months)
• Pay per View Television: (12 – 17 Months)
• Subscription or Pay Television: ( 17- 24 Months)
• Free Television: 24+ Months
Distributor “Ananda Mela Cinema Ltd.” Will handle all of these
channels
Sales Projection

35. 1. To be released in 60 theatres across the country
2. Occupancy Rate for - 1st week – 90%
2nd- 3rd week – 80%
4th week - 60%
Last 3 months - (50% - 40%)
3. Theatre share for - 1st week – 20%
2nd- 3rd week – 35%
4th week - 45%
Last 3 months - (60% - 70%)
Assumptions

36. 1. Theatrical Window-
Ticket Sales Projection - 10,26,05,030 Tk
Less: Theatre Share - (4,46,13,576 Tk)
Net Ticket Sales Revenue - 5,79,91,454 Tk
Less: Distributor’s fee - (15% of 5,79,91,454 Tk) = (86,98,718.1)
= 4,92,92,735.9 Tk
2. Video/DVD rental - (45% of 20,00,000 Tk)
- 9,00,000 Tk
3. Video/DVD retail - ( 20% of 10,00,000 Tk)
- 2,00,000 Tk
4. Pay per View Television: - (15% of 40,00,000)
- 6,00,000 Tk
5. Subscription or Pay Television: - ( 35% of 60,00,000 Tk)
- 21,00,000 Tk
6. Free Television - ( 50% of 50,55,000 Tk)
- 25,27,500 Tk
Assumptions

37. Theatrical
Window
1st Week
Theatre Share
20%
2nd-3rd Week
Theatre Share
35%
4th Week
Theatre Share
45%
Last 3 months
Theatre Share
(60% - 70%)
Total in Tk
Ticket Sales
Projection
2,54,62,080 2,26,54,800 73,39,400 4,71,48,750 10,26,05,030
Less: Theatre
Share
(50,92,416) (72,29,180) (33,02,730) (2,82,89,250) (4,46,13,576)
Net Ticket Sales
Revenue
2,03,69,664 1,54,25,620 40,36,670 1,88,59,500 5,79,91,454
Break-Down of Ticket Sales

38. Items Amount in Tk
Theatrical Window 4,92,92,735.9
Video/DVD rental 9,00,000
Video/DVD retail 2,00,000
Pay per View Television 6,00,000
Subscription or Pay Television 21,00,000
Free Television 25,27,500
Net Projected Sales 5,56,20,235.9
Sales Projection Table

39. Items Amount in Tk
Posters 6,00,000
SEO 2,40,000
Miking 3,00,000
Roadshow 7,00,000
Billboards 6,00,000
Premiere 4,00,000
Newspaper Ad 4,00,000
Facebook Page Ad 1,50,000
Goodies 50,000
Content Marketing 2,00,000
Magazine Feature 50,000
Misc 3,00,000
Total Promotional Cost 39,90,000
Movie Print (64 screens*1,20,000 Tk) 76,80,000
Total Budget 1,16,70,000 Tk
Budgeting

40. Net Projected Sales 5,56,20,235.9
Total Budget (1,16,70,000 Tk)
Net Profit 4,39,50,235.9
Profit Calculation

41. ROI=
4,39,50,235.9
2,16,70,000
ROI
= 2.02

42. Viewers Journey Framework
Witnessing
TV
SOCIAL MEDIA
YOUTUBE
FACEBOOK
ROADSHOW
Become inspired
friends
Awareness
Researching
Movie review
Tv
Blogs
Social media
Website
Explore and consider
Purshasing
Ucash
Book my show
Theatres
Goodies
Moment of sale
Using
T shirts
Wrist band
Mug
Sharing
Social media
Social network
Word of mouth
Loyalty
Aspiration Consideration Advocate