1. MAD MEN
• Omar faruque
• Ahmeh bin Mansur
• Sayeed Siddique
• Abidur rahman

2. JAMBA JUICE
The name was inspired by the word jamba w hich means ‘to celebrate’
FIBER
Fun
Integrity
Balance
Excellence
respect
Extracted from fresh food
MID ranged price 4.68 usd

3. Debriefing the case
company
competitor
challenges
Leader in smoothie and fresh juice bar industry
700 stores
Founded with the passion for healthy living
Smoothie king
Planet smoothie
Maui wowi
Limited service restaurants

4. SWOT analysis
Strength
• Market leader
• Introduced smoothie for Colder climate
• Strong loyal customer base
• Engaged vibrant employees

5. WEAKNESS
• Highly fragmented and regional
• Absence of in-store information system
• Weak inventory management system
• Lack of communication through franchise
• Absence of store renovation

6. opportunities
Stong market penetration
Strong coverage
Economic recession

7. THREATS
• Potential new entrance
• Suppliers bargaining power
• Economic recession
• 0 goodwill at 2008

8. externals
internals
Tows analysis

9. Problem statement
Immature Pursuit for aggressive growth and lack of
innovation for rigid company owned model

10. Solutions  Emphasise on Franchised based business model
 Collecting accounts receivables
 Hand over underperformed stores to franchisers
 Introduction of more innovation in product
offerings
 Introduction of inventory management systems
 Selecting fixed and loyal suppliers
 Flexible communication through more innovative
and effective info system

11. Ansoff’s Matrix

12. The solution
handing over all underperformed store to franchise with
the introduction of Flexible Franchise based model

13. New franchise based model
Effective communication system
Offering authority to a particular extent
Maximum quality control management
Proper training to franchise

14. takeaways