This document discusses the use of comics as a content medium and for branding strategies. It outlines different types of comics like web comics, graphic novels, and comic strips. It also notes that consumption of digital comics is rising due to reducing attention spans. The document then describes Orange Radius Arts, a publishing firm that creates original comic content across genres. It provides examples of how brands have used comics to entertain, educate and convince audiences. Finally, it encourages contacting the directors for more information.

1. ComicBlitz
by
ORANGE RADIUS ARTS PRIVATE LIMITED
Comic Strips | Web-Comics | Brand Mascots
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2. Content Publishing Mediums
Comics Vs others
Medium “Ease of implementation”, which
includes a mix of parameters like concept
creation, Turnaround time, and cost.
Medium requirement of attention span
from consumer unlike videos, webinars,
interactive games etc.
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3. Type of Comics
Web-comic
1. Info-graphic
2. Serialized
Graphic Novel
1. Static
2. Motion comics
Comic Strips
1. Static
2. Interactive
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4. Increasing Consumption of
Comics as Digital Content
With reducing attention span, content consumption is becoming largely visual. It is evident
from the trend that major content production sites like Buzzfeed, 9Gag, pinterest have a
separate section for comic based content.
Notable is the popularity of “theoatmeal.com” , Garbage Bin, thevigilidiot, menstrupedia in
digital media.
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5. ORANGE RADIUS ARTS PRIVATE LIMITED 5
WHOwe
are
Orange Radius Arts
Private Limited is a
publishing firm into Comics
and Graphic Novels
targeting Indian and
International Audiences.
We create new-age
original content, weaving
stories around various
genres ranging from Slice
of Life, fantasy, Mystery,
Humor, Mythology and
more.

6. ORANGE RADIUS ARTS PRIVATE LIMITED 6
PARSHU
is our flagship
Superhero comic
title.
We have launched
three issues in this
series ‘Origins’, ‘Rise
of the Warrior’ and
‘Retribution’ and
have received an
overwhelmingly
positive response
from comic readers
for the next-gen
Indian Superhero
character.

7. ORANGE RADIUS ARTS PRIVATE LIMITED 7
BLIND SPOT
is a 4-story
illustrated anthology
launched recently
where we
experimented with
various styles and
genres.
Each story was
illustrated by a
different artist.
Blind Spot was
covered across
various newspaper
and hailed as
ushering in a new
era in Indian Comics.

8. Effective utilization and application of Comics in
Brand Strategies
Entertain to Build Awareness
Fanta, launched an Interactive Graphic Novel featuring the animated Fanta
crew that appears in the brand's television commercials in 2013. Called the
Play Fanta franchise, the characters connect with the core consumer base
of teens through the graphic novel's digital storytelling on playfanta.com
http://adage.com/article/news/fanta-launches-play-fanta-a-global-graphic-push/
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ORANGE RADIUS ARTS PRIVATE LIMITED

9. Effective utilization and application of Comics in
Brand Strategies
Educate to Influence Consideration
A series of comic strips by Dr Cathy Leamy to promote healthy lifestyle
amongst the middle aged couple. It had a “mascot family” and how they
improved their daily lifestyle to fight and prevent diabetes. The strips
were released on Blogs and other social media, and are apt for health
related communication.
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10. Effective utilization and application of Comics in
Brand Strategies
Convince to Drive Sales
Google commissioned a Webcomic to
explain the inner workings of Chrome
Browser API to developer community.
http://www.google.com/googlebooks/chrome/smal
l_00.html
Oatmeal did a Quirky Comic on the
benefits of Tesla Model S, the
electric car from Tesla motors with
185K FB shares and 10K Tweets.
http://theoatmeal.com/comics/tesla_model_s
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11. OUR WORK- A GLIMPSE
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13. Contact Us
RAVEESH MOHAN
(Director- Orange Radius Arts)
+91-9769252894
raveeshmohan@orangeradius.com
PRIYANK LOONKER
(Senior Partner- Orange Radius Arts)
+91-9767104699
priyankloonker@orangeradius.com
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14. THANK YOU
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