Marketing Analytics

1. Campaign Management Report
22-29thAugust

2. Brand & Creative:
• TVC & OVC – all Versions Delivered
• Press AD for Prothom Alo & BD Protidin, Daily Star –
Done
• Digital Creatives 100% Done
• Trade POSM – Done ( Micking WIP)
• Music Video – WIP
• GP Unlimited Content
Trade
• Slim Poster live 98,570K – Planned 137K
• Regular Poster live 52K – Planned 59K
ATL
• 376 spots Missed – executed 93%
• 80 Cinema Hall Live – 20 Cinema Hall till remaining
• 25 Cable operators live till 24th – All 40 live by 25th
• 3 Online channel live on 23rd Aug (RTV, Channel I, T-
sports) - All 12 online got live by 24th August
Digital
• 100% Digital Communication Live
• Linkedin Live from 2nd Day of Launch
• There was bug on FB
communication
BTL & OoH
• 14 Billboards Live
• Internal Communication Live
• Pre hype with shukhon bhai done
PR
• 83 Print & Online Portal (Press
Release )
• 25 Online News portal broasted TVC
Customer Service
• 34 Sheba Points – POSM Live
- 5,320 customers has pitched from Nagad Sheba
- 1486 Inbound Call Count
- DQM-4584 queries
Alternative
• Live show arranged for GP Unlimited
22nd Aug
• 2 Live show done
Commercial
• Campaign Live
• My Gp app live
• My Robi & Airtel Live
• SMS – Robi, Airtel & GP started
• GP Unlimited Live
• USSD push from 25th

3. Brand
ATL:
• 6 TVC + Cut Versions
• Full Page Press AD
• New Presenter bites
• 80 Cinema Halls
Trade
• Regula Poster
• Slim Poster
• Festoon
• Sticker
Internal Communication
• Desktop Wallpaper
• Emailer
Billboard & Ooh
• 14 Billboards
• Activation in 50 traffic spots
• Office Branding
( banner & Cutout)
Customer service
• 14 Billboards
• Activation in 50 traffic spots
6 TVC Live in ATL & Digital Press AD + Inner Music Video – WIP
14 Billboards
GP – Unlimited Internet
& Validity
Press AD + Inner
6
TVC + Cut Versions
Live in ATL + Digital
4
Press Ads
Music Video
(WIP) BTL Activations

4. 100%
Festoon Executed
30,000 Live/ 30K
100%
Sticker Executed
214,000 Live/ 214K
Trade
• Inactive, Pin Reset customers are unable to avail the offer and
expressing dissatisfaction
• Slim Poster live till Now 98.57K – Planned 137K
• Regular Poster live time now 52.12K– Planned 59K
Challenges
86%
DH Activation
179 DH/ 207 DH
179 Distribution House Conducts
• DHFF briefing
• Rally
• One-to-one engagement
• Flyer distribution, etc.
DH Activity
Market Customer Feedback(S)
• Customers are happy with the cashback offer
• Uddoktas are satisfied with the campaign offer however
complained that Nagad hour to be increased as customer
footfall at outlets at those hour is comparatively lower
88%
Regular Poster
52,120 Live/ 59,000
72%
Slim Poster
98,570K Live/ 137K

5. Campaign Update
22nd Aug to 29th Aug’22
9767
Spots
96% executed,
10143 planned
40
Local Cable Operators
ATL
4
Radio Channel
RJ Endorsements
20 | 12
Channels | Online
2
News Endorsement
• Till 29th Aug we missed 376 spots – executed 96%
• 80 Cinema hall live out of 100 planned ( 69 local & Cineplex 11)
Challenges
80
Cinema Hall Live out
of 100
1,039 Spots per day
(12 Channels 5 Days)
TVC- MR - 30 Sec Popup 10 Sec
SL.No
Channel Peak-Off-peak Daily Spt. Spt % (Plan) Budget
Jamuna-TVC 94 24% 1,566,875
Jamuna-Popup 32 276,000
Somoy-TVC 65 17% 1,536,638
Somoy-Popup 20 194,388
3 Ekattor 50 13% 1,006,250
4 NTV 32 8% 1,564,000
5 RTV 34 9% 1,221,875
6 Banglavision 34 9% 926,940
7 Channel-i 28 7% 1,610,000
8 ATN News 100 15% 830,875
9 Mohona 100 15% 517,500
10 Anondo 100 15% 280,313
11 MyTV 250 38% 1,437,500
12 BanglaTV 100 15% 258,750
12,757,515
470,388
TVC Total
Popup Total
1
2
Peak
Peak & Off-peak
Channels 22-Aug-22 23-Aug-22 24-Aug-22 25-Aug-22 26-Aug-22 Grand Total Planned
Ananda TV 28 100 100 100 100 428 500
ATN Bangla 16 16 16 16 16 80 -
ATN News 152 156 156 156 156 775 500
Bangla TV 123 130 130 131 130 644 500
Banglavision 52 48 48 48 48 244 170
Channel 24 18 18 18 18 18 90 -
Channel I 44 56 44 44 44 232 140
Duronto TV 15 15 15 15 60 -
Ekattor TV 41 42 42 41 41 207 250
Independent TV 18 18 17 18 18 89 -
Jamuna TV 122 124 124 125 124 619 630
Mohona TV 160 160 160 160 160 800 500
My TV 428 428 427 425 425 2133 1250
Nagorik TV 36 27 27 27 117 -
NEWS24 18 18 18 18 72 -
NTV 26 26 33 31 29 145 160
RTV 24 24 24 24 24 120 170
SA TV 49 48 48 60 48 253 -
Somoy TV 62 62 62 63 62 311 425
Grand Total 1363 1525 1509 1520 1503 7420 5195
1423 Spots per day
(19 Channels 5 Days)
TVC- MR - 30 Sec Popup 10 Sec
Row Labels
27-Aug-22
Actual vs. planned
28-Aug-22
Actual vs. planned
29-Aug-22
Actual vs. planned
Grand Total
Actual vs. planned
Ananda TV 123 (123) 123 (123) 123 (123) 369 (369)
Bangla TV 85 (85) 123 (123) 123 (123) 331 (331)
Channel i 4 (0) 4 (0) 4 (0) 12 (0)
Duronto TV 27 (34) 41 (34) 34 (34) 68 (102)
Ekattor TV 2 (0) - - 2 (0)
GTV - 21 (24) 3 (0) 24 (24)
Jamuna TV 36 (36) 36 (36) 36 (36) 108 (108)
Mohona TV 123 (123) 123 (123) 123 (123) 369 (369)
My TV 330 (330) 330 (330) 330 (330) 990 (990)
Nagorik TV - 22 (24) 3 (0) 25 (024)
NTV 2 (0) 1 (0) - 3 (0)
Somoy TV 4 (15) 4 (15) 4 (15) 12 (45)
Grand Total 736 (746) 828 (832) 783 (784) 2347 (2362)

6. Campaign Update
22nd Aug to 23rd Aug’22
181M
Impression served
9.47M
Video views
17M
People reached
Digital activity
Google display
banner
Website launch
Social media
Post
YouTube
In-stream
Local Publisher
& DSP Banners
& OTT
App Push
notification
Roadblock
24th August – 30th August
Roadblock
24th August – 28th August
Upcoming 3rd Sept – 5th Sept
100%
Promotion Executed
Creative Required 344 Creative Received 344 Creative Executed 344
Influencer activation
1. Final plan from Alt. Comms team has
been
received​
2. Activity will start from Sep 1​
Contextual
communication
​1. Creative checklist to be shared with
brand team by 23rd August​/ 31st Aug
2. Activity will start from Sep
Segmented targeting of
Exclusive offer
1. Planning done​
2. Creative checklist to be shared
with brand team by 23rd August​
Theme song
activation with
influencer​
1. Brand team to share the final song date​
2. Influencer plan is finalized
3. SCM procurement in process
CLM campaigns
Campaigns are going as per CLM
calendar
Programmatic
campaigns
1. Planning done​
2. Creative checklist shared with
brand team​
Trial
Awareness
"10Tk er Dour" -
Game in App​
1. SCM onboarding and vendor
finalization to be done​
2. Customer reward modality to be
finalized
3. Activity will start from Sep 25
App engagement
campaigns​
1. All segments are identified and
created
Recharge Calculator
1. Vendor finalized
Calculation formula to be finalized
2. Activity will start from Sep 10
Engagement

7. 16
Billboards
10
Floors HQ Branding
BTL 14 Billboards
Status: DONE by 22nd August,2022 (night)
Chandpur, Laxmipur, Cumilla, B. Baria, Chittagong, Sylhet,
Moulvibazar, Dhaka, Bogra, Panchagar, Mymensingh,
Tangail, Rajshahi, Khulna
Internal Communication
No: 10 | Status: DONE by 22nd August,2022
Roll up banner floor- 2nd, 4th, 7th, 8th, 9th, 10th, 11th, 12th,
13th and 14th total 10 banners Cut-out at ground floor.
Pre-campaign video by Solaiman Shukhon
#Plotting #Event organizing #production making
Shooting area: Dhaka, 300feet, Narshigdi, Gawsia, Bhoirabh,
Sylhet, Madhabdi
7
Pre hype Shoots
Activation - Bangla Beatles – Guerrilla Stunt
(04/05 Sept 2022 – 15 Sept 2022) 12 Days
No: 50 Traffic Spot | Dhaka City
• 10 Days Activity (Except Friday & Saturday)
• 5 team will conduct the activity at a time in 5 spots per day
simultaneously
• 8 person in a team
• 4 BP with communication board (2M,2F), 2 BP will hold the colored
searchlight, 2 drums player will create the buzz in the mean time
Status:
- SCM: all placed, waiting for appropriate vendor
- Brand: All Creative Delivered
- PR: already planned for action
- Digital: already planned for action
- Alt. media: already planned for action

8. 1486
Inbound Call
4584
DQM
Customer
Service
• Completed on 21st Aug 2022
FAQs Preparation &
Circulation
• Completed on 21st Aug 2022
Campaign Knowledge
briefing
• Completed on 22nd Aug 2022
• Campaign Node
• Waiting & Queue Node
IVR- Please share
IVR voice clip
• Completed and Visible 22nd Aug 2022
Sheba points
branding-POSM
5320
Customer got Pitch
from Nagad Sheba

9. No. of Influencers
67(Approx.)
No. of Videos
70+
Views
30M(Approx.)
EXPECTED OUTCOME
INFLUENCER ENGAGEMENT
EXPECTED OUTCOME
ALTERNATIVE SEEDING
No. of
Videos
20(Approx.)
No. of
Partner
groups
25(Approx.)
No. of
Generic
groups
300
(Approx.)
Views
10M
(Approx.)
Reach
13M
(Approx.)
DURATION: 4th Week of
August- End of September
DURATION: 3rd Week of
August- End of September
Corporate
Communications
FB Live: 3 Live show | Every 7pm – 8pm
Hosted by – Solaiman Shukhon ( DONE)
1
Influencer VDO
1.1 Ml Views | 35K
Reaction
5 Vlogs
127K views | Reaction
3.7K
1
Game Endorsement
31K Views | 1.3K
Reaction

10. 25
Online news Portal
( FB) TVC
PR
83
Print & Online Portal
(Press Release )
Feature articles
• No: 02
• Timeline: Sept Wk. 1 / Aug Wk 4
• Language: BNG & ENG
• Media: Banglanews24.com/ Top tier
Video Stories
• No: 02
• Timeline: Sept Wk. 1 & 4
• Language: BNG
• Media: Samakal/Top tier
Press release-2 (Follow-up)
• No: 01
• Timeline: Aug
• Language: BNG & ENG
• No of Coverage: 40+ (Print + Web)
Ad Placements | No: 04
Prothom Alo -August 24, 2022 (two pages- first page and first inner)
Bangladesh Pratidin -August 25, 2022 (One page, only cover page)
Daily Star: 27th August (two pages- first page and first inner)
Kaler Kontho:: 31st August
Interview session
Timeline: Sept Wk. 4
Media: Top-tier TV/Online
*Concern Nagad executive to participate

11. CLM
Eligible base preparation
• Logic Sharing with BI
• BI Prepares the list
• RA vetting on the list
Status: BI prepares the list based on the logic
and shares with RA for required vetting – will be
close by 17th
August
Digital Marketing promotion ( Targetted)
• Mass Campaign creatives will be used
• Exclude existing recharge campaign TG
• Share the list with Digital Marketing team for
targeted promotion
Status: After RA validation & exclusion from the
primary list, final MSISDN list will be shared by 21
August
1 2
Promotion
• SMS: Full profile customers based on last
activity date
• Push Notification: App Customers
Status: Push Notification will be started from 22
August and SMS to be started on 29 Aug
Campaign Launch & Execution
• BI Alignment for manual disbursement
Regular reporting from BI
Status: Alignment with BI, RA to be done on
17 August
4 3
Objective
Launch & promote first mobile recharge
campaign of 2022 to –
• Increase Churnback to ensure
MAU
• Increase customers first activation
Intervention
• 1GB @ 10Tk
• 10Tk Cashback on 20Tk mobile
recharge
• Promotion through SMS, Push
Notification & Digital Marketing
(Targeted)

12. Payment Campaign
Flash Hour
Total Merchants
33
Transaction Target
20%
3ML achieved / 15ML
Unique Customer
23%
2407 achieved / 10.3K
Campaign Tenure
22nd August – 30th September
ACTIVITY STATUS
Digital – Dynamic Content Live
Table Talker, X Banner Places
Merchant Post Delivered
Website Communication Live
Press AD Merchant Post

13. Thank You