3. Questions we asked
When does drought occur?
How many months/days does this drought last?
Which crops are supposed to be cultivated during drought?
4. Findings
• Drought mostly occurs during Falgun-Chaitro
also can occur in Kartikh-Agrohayon
• Drought lasts for 1 to 2 months
• They cultivate Paddy, Oil seed, Pulse, Wheat, Corn.
5. Facts
• Using deep tube well and heavy motors
• Water being lifted up from 40-45 feet below the surface
• Irrigation cost per Bigha 10-15 thousand tk
• Deep tube well costs 1.5 – 2 lac
• Depletion of ground water is occuring at an alarming rate
• Scope of increasing the irrigation area is limited.
It is clear that drought is inevitable
6. So to fight drought
Farmers need
Drought-Resistant Seeds
8. “Given the potential upcoming crisis,
‘shopnobeej’ can be the saviour of our farmers,
and resultantly the agriculture. But, our rural
farmers need to be awarred and trained about
the usage of this product properly.’’
Md. Sultan Giasuddin,
Assistant Director,
BADC, Modhupur
‘’Distribution of seeds can be
profitable if the demand of them
can be created properly’’
Md. Rashidujjaman,
Seeds’ Dealer
Dr Mushtaque Chowdhury
Vice-Chairperson,
BRAC
“Current condition of
Bangladesh is now much
helpful for NGO’s to function.
The level credibility,earned so
far, ease their path for any
product promotion”
Experts’ comments
9. Target market
segmentation
Drought prone fertile localities
Districts : Dinajpur joypurhat, Rangpur, rajshahi
Male farmers
Age : 16-55
Marginalized peasants
Hard working
Superstitious
Less adaptibility
Easily satisfiable
Geographic:
Demographic:
Psychographic:
10. Selected crop Variance and Timeline
Selected crop types: Paddy, Wheat, Pulse
Crop Sowing time Harvest time
Paddy Mid march to mid April Mid july to mid
august
Wheat Nov-Dec Mid March to Mid
April
Pulse Mid September to Mid
October
Late Nov-Dec
Selected Areas : Dinajpur joypurhat, Rangpur, rajshahi
21. Local School Campaign
• People from agrojatra, along with the teachers, will conduct an
awareness programe to students at break.
• The school will call for parents meeting where the teachers will
address the drought issue and give the solution as of using the
seed
32. IMC Timeline
Vehicle Year 1 Year 2 Year 3
Pilot Project
Cultural fest
Local Govt. Involvement
School Campaign
TV campaign
Shopno Mela
Success Story Sharing
Farmers RM
Radio campaign
Scare crow
