Vietba Media Group is a fully Vietnamese-owned media agency established in 1999 with offices in Hanoi, Nha Trang, and Ho Chi Minh City. They provide television, print, outdoor, and digital advertising solutions and have partnerships with major television networks in Vietnam. Their services include producing television game shows and dramas, advertising on television news programs, and placing ads on aircraft and magazines. Vietba Media aims to become a strategic partner for clients through deeply understanding local audiences and conveying effective branding messages across mass media platforms.

1. Credentials & Services
2018

2. Vietba Media Group
Established in 1999, Vietba Media Development Joint Stock Company a
fully Vietnamese - owned business. With over 18 years of operational
experience, currently, Vietba Media has achieved the strong growth and
stands within TOP 10 of media agencies nationwide..

3. Our Offices
Hanoi: HEAD OFFICE
FL 3, Torseco Building
273 Kim Ma Str, Ba Dinh Dist, Hanoi
Nha Trang: Branch Office
02 Hung Vuong, Loc Tho Ward
Nha Trang, Khanh Hoa
Ho Chi Minh: Branch Office
FL 6, TMS Building
172 Hai Ba Trung Str, Dist 1, Ho Chi Minh

4. Vision
• We desire to become a strategic and prestigious
partner by deeply understanding clients in
conveying messages on branding and experiencing
mass media.
Mission
• We commit to bring the best solutions to clients from
consulting full-service plan to implementing and
measuring its effectiveness.
Vision & Mission
“Think globally, understand locally”

5. Our Expertises
VTVcab 15
MChannel
TELEVISION NEWSPAPERS
EVENT
OUTDOOR
DIGITAL
TELEVISION
EQUIPMENTS
ADVERTISING
ON AIRCRAFT
MAGAZINE

6. Our Valued Partners

7.  As one of the companies makes highest revenue in
advertising for VTV, HTV and local TV stations.
 As a long-term strategic partner, providing
communication services for famous agencies.
Our Advertising Partners

8. Products & Services 2018
•COOPERATING WITH VIETNAM TELEVISION (VTV)
 Television Game Show
 Entertainment: VTV3 - Sitcom
 Weather Forecast: VTV1
•COOPERATING WITH HANOI TELEVISION (HANOI TV)
 News: Hanoi 18h & 18h30
 Television Drama: 19h50
 141 News
•COOPERATING WITH HOCHIMINH TELEVISION (HTV)
 Television Game Show
•TELEVISION CHANNEL: VTVcab15 – MChannel
•OUT-OF-HOME ADVERTISING: Jetstar Pacific Airline
•PRINT ADS:
 Jetstar Pacific Magazine

9. Vietba Media has produced these first game-shows in
Vietnam and exclusive prime-time game-shows on VTV, HTV
and many local television stations .
TELEVISION GAMESHOW

10. GWAR 2018 – Season 2
TELEVISION GAMESHOW 2018
 Genre: gameshow
 Duration: 45 mins / episode
 Time band: 20h Sunday weekly
 Broadcast on:
 Episodes: 13
0
0.5
1
1.5
2
2.5
3
3.5
4
Tập 1 Tập 2 Tập 3 Tập 4 Tập 5 Tập 6 Tập 7 Tập 8 Tập 9 Tập 10
F18-50ABCD M18-50ABCD
P18-50ABCD F18-35ABCD
Rtg% GWAR 2017 – Season 1
Source: Kantar Media – TAM HAN – 2017

11. Hole in the wall 2018 - Family
TELEVISION GAMESHOW 2018
 Genre: gameshow
 Duration: 45 mins / episode
 Time band: 20h30 Thursday-Aug/2018
 Broadcast on :
 Episodes: 13
0
1
2
3
4
5
6
7
8
Rtg% Hole in the wall – Season 2 – 2015-2016
Fe18-50ABCD PP18-50ABCD
Source: Kantar Media – TAM HAN – 2017

12.  Time band: 20h-21h
– Friday-Sept/2018
 Broadcast:
 Episodes: 13 - 15
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Ind.4+ PP18-50ABCD F18-50ABCD M18-50ABCD
Potential Audience
Rtg% HTV7 - 20:00-21:00 – Friday – Q3/2017
 Genre: gameshow
 Duration: 45 mins /
episode
TELEVISION GAMESHOW 2018
Source: Kantar Media – TAM HAN – 2017
PICK & RUN

13. Travel Weather– VTV1
(2012 – 2018…)
Weather Forecast – VTV1
(2013 – 2018 …)
Hanoi 18:00 – HN1 & HN2
(2016 – 2018…)
Hanoi News – HN1, HN2
(2013 – 2018…)
NEWS

14. Rtg%
Weather
Forecasr
News
HN1
Impressive Audience Index
0
0.5
1
1.5
2
2.5
3
3.5
4
7/1
7/27/37/47/57/67/77/87/97/107/11
7/12
7/13
7/14
7/15
7/16
7/17
7/18
7/19
7/20
7/21
7/22
7/23
7/24
7/25
7/26
7/27
7/28
7/29
7/30
7/31
8/1
8/2
8/3
8/4
8/5
8/68/78/88/98/108/118/128/138/148/15
8/16
8/178/188/198/208/218/228/238/248/258/26
8/27
8/28
8/29
8/30
8/31
9/1
9/2
9/3
9/4
9/5
9/6
9/7
9/8
9/9
9/10
9/11
9/12
9/13
9/14
9/15
9/16
9/17
9/18
9/19
9/20
9/219/229/239/249/259/269/279/289/299/30
F18-50
ABCDE&F
M18-50
ABCDE&F
PP18-50
ABCDE&F
0
1
2
3
4
Ind.4+ M18-50 ABCDE&F F18-50 ABCDE&F PP18-50 ABCDE&F PP25-50 Fe30-35
Audience Rtg%18:00-18:30_A11
18:50-19:00_A13
Source: Kantar Media – TAM HAN – 2017

15. NEWS
• Safety and social security news in Hanoi (the capital city), short duration with fast
rhythm, the most dynamic expression program on security and order in Vietnam
today.
• Rebuild the crime scene of the cases, by 3D technology
• Simul broadcast on TV and YouTube, Facebook, to become a competitive
weapon with unconventional information spreading on other social networks.

16. SITCOM
 Genre : Sitcom (comedy)
 Duration: 7mins / episode
 Time band: 9:15 pm (exclusive)
 Schedule: Mon – Fri / weekly
 Production: 2012 – 2018 …
0
2
4
6
8
10
12
7/1 7/8 7/15 7/22 7/29 8/5 8/12 8/19 8/26 9/2 9/9 9/16 9/23 9/30
Rtg%
Color shades of Women F18-50 ABCDE&F Fe30-35 PP18-50 ABCDE&F

17. Television Drama
We have acquired and provided drama series for Hanoi Television.
Coming from American, Indian, Chinese, Italian, Korean…. on exclusive
prime-time at 19:50 on HN1
2.9 2.8
2.4
2.6
2.8
3.4
0
0.5
1
1.5
2
2.5
3
3.5
4
Ind.4+ F18-50 ABCD M18-50 ABCD PP18-50 ABCD PP25-50 Fe30-35
Rtg%
Cô Nàng Giả Trai Đừng Quên Hoa Hồng
Người Vận Chuyển Kẻ Đào Tẩu

18. Cooperation TV Program
CULINARY EXCHANGE
VIETNAM – JAPAN
The interaction between culinary
and traditional culture
Vietnam & Japan
Giving the audience useful
knowledge of how to select the best
spices and ingredients to cook the
delicacies dishes of both countries
but retain the original flavor,
based on the advice & guidance
from 2 famous Chefs, and MC –who
is also a Master Chef

19. Cooperation TV Program

20. Interesting & Unique Programs
Firstly presenting in Vietnam
Dedicated to Male Audiences
TV CHANNEL
WAKING UP HALF OF THE WORLD

21. available on
Channel Position: 160
MCHANNEL - VTVCab15

22. BrandBRAND MChannel
TYPE News–General Interests–Market Updates
The first and most attractive TV channel for male audience
WAKING UP HALF OF THE WORLD
Top of mind TV channel for Male audiences
Men from 22-50 years old having sustainable income
POSITION
SLOGAN
MISSION
AUDIENCE
MCHANNEL - VTVCab15

23. Interesting – Unique – Various – Exclusive
FEATURES- MChannel

24. 0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
M18-50ABCD Fe18-50ABCD PP18-50ABCD
Rtg % of main targets
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0
2
4
6
8
10
12
14
16
Rch% Rtg%
Average vs Reaching new audiences
Source: Kantar Media – TAM HAN – 2017
Audience Index - MChannel

25. AvAudview
byminutes
0
2
4
6
8
10
12
14
16
18
AvAud(View) [minutes] Rch%
Keeping Male18-50 y audience during main timbands (18h-24h)
0.9 1.1 0.8 0.6 0.5 0.5 0.4 0.4 0.4 0.4
0.7 0.8
0 0.8
0 0 0.5 0.1 0 0.1
1.2 1.1
0.6
0.7
0.2 0.2
0.5
0.3 0.2 0.3
1.3 0.8
0.3
0.4
0.3 0.2
0.3
0.1 0.2 0.1
0
1
2
3
4
5
nghịch
thuy han
kiem
thu choi xem ngay let's go bi an
quanh ta
18h hot s&s doctor gia
dinh
techman cau vong
sau con
mua
Ind.4+ PP18-50ABCD Fe18-50ABCD M18-50ABCD
Attracting programs in 2017
Rtg%
Source: Kantar Media – TAM HAN – 2017
Audience Index - MChannel

26. Audience Program Grid during Evening time bands
A typical week of September / 2017
Target: People 18-50 ABCD
Source: Kantar Media – TAM HAN – 2017
Audience Index - MChannel

27. AIRCRAFT & INFLIGHT MAGAZINE
Provides advertising services in & outside the fuselage of
Jetstar Pacific
Inflight
Magazine

28. Vỏ
máy
bay
Advertising Types - AIRCRAFT
In & outside the fuselage of Jetstar Pacific aircraft

29. PUBLISHING PERIODS
Number of issues: 20,000 copies /Term
Publishing Period Booking Deadlines Artwork Deadlines
Publish Date on
Airplanes
Feb - Mar/ 2018 4th Dec, 2017
Friday
18th Dec, 2017
1st Feb, 2018
Apr - May/ 2018 4th Feb, 2018
Monday
19th Feb, 2018
1st Apr, 2018
Jun - Jul/ 2018 8th Apr, 2018
Friday
11st May, 2018
1st Jun, 2018
Aug - Sept/ 2018 30th Jun, 2018
Friday
13rd July, 2018
1st Aug, 2018
Oct - Nov/2018 31st Aug, 2018
Friday
14th Sept, 2018
1st Oct, 2018
Dec/2018 & Jan/2019
31st Oct, 2018
Friday
16th November, 2018
1st Dec,2018
QUẢNG CÁO TẠP CHÍ: JETSTAR PACIFIC

30. 0
Our Clients
0
0

31. Thank
you!
VIETBA GROUP (HEAD OFFICE)
Add.: 03 floor, Toserco building, 273 Kim Ma, Ba Dinh Dis, Ha Noi
Tel: (84-4) 3722 6256
Fax.: (84-4)3722 6257
VIETBA MEDIA ( BRANCH HCM )
Add.: 172 Hai Ba Trung, Dakao, 1 Dis, TP.HCM
Tel.: (84-8) 3910 1766
Fax.: (84-8) 3910 1636
VIETBA MEDIA ( BRANCH NHA TRANG )
Add.: 2 Hung Vuong, Loc Tho, Nha Trang, Khanh Hoa
Tel.: (84-058) 527789
Fax.: (84-058) 527755
Vietba Group