YouTube is seeking ways to help smaller brands gain more exposure through its platform. Currently, YouTube has over 1 billion monthly users but faces challenges in getting smaller brands to adopt digital marketing and create engaging content. To address this, YouTube could focus on user-generated content, reduce advertising costs, design options that do not directly compete with television, and create a more brand-friendly model for smaller companies. The recommendation is for YouTube to focus on and promote user-generated content to help smaller brands increase their exposure on the platform.

1. MADMEN
o ABIDUR RAHMAN
o SAYEED SIDDIQUE
o AHMED BIN MONSUR
o OMAR FARUQ

2. Cracking
The case
Problem
statement
YOUTUBE for brands

3. Cracking
the
CASE
o The googled owned site attracted 1 billion monthly users
o YouTube being the Consumer’s virtual touch point
o An alternative to traditional tv ads
o YouTube transition from own media to paid media
Standard Original BrandChannel

4. Key
Challenges
o Acceptance of digital marketing
o Massive traffic
o Creation of contents which drive purchase decision
o Attracting a sizable audience
o Lack of awareness among the smaller brands

5. Problem
Statement
oCan YouTube ensure more brand exposure
than TV ads?

6. Less exposure for smaller brands
Channel sponsorship reduced to 1million dollars
Organized into different channels
Increasing Online and internet usage
Emergence of online video channels

7. Focus on UGC
Reducing ad cost
Not taking TV as a competitor
Smaller brand friendly model
Options

8. Recommendation
oFocus on user generated content (UGC)

9. Evaluation
Of
Options
Focus on UGC
Reducing ad cost
Not taking TV as a competitor
Smaller brand friendly model

10. Action Plan
Encouraging small brands to digital marketing strategy
Branding of youtube itself promoting ugc
Video making tutorials

11. THANK YOU