course material

1. Analyse the reasons as to how and why Hong Kong International Airport
Your review and analysis of the Hong Kong and Singapore air cargo markets and the air
cargo business models defined and implemented by Hong Kong International Airport and
Singapore Changi Airport and the key factors – proximity to air cargo shippers, airline
networks, including freighter services, airport infrastructure and facilities (including air
cargo terminals and dedicated freighter aircraft bays), airport costs, airport air cargo
marketing strategies, geographical location, government policies and regulations,
intermodal transport services, international air freight forwarders using the airport’s cargo
services, and the strength of the home economy – influencing Hong Kong International
Airport and Singapore Changi Airport air cargo hub operations and air cargo strategic
positioning. In the report you will need to review in depth the business performance of
Hong Kong International Airport and Singapore Changi Airport. Analyse and discuss how
the two airports are performing in terms of their annual export and import air cargo traffic
volumes and their ability to attract dedicated air freighter operators to operate services
from their airports. Process: Analyse Hong Kong International Airport and Singapore Changi
Airport air cargo business models, and research both Hong Kong and Singapore’s current
international air cargo industry – this analysis will be used as a brief background for the
review of Hong Kong International Airport and Singapore Changi Airport air cargo hub
operations. Analyse the reasons as to how and why Hong Kong International Airport and
Singapore Changi Airport have reached their current market and strategic air cargo hub
position. Assess and report on the logistics services provided by Hong Kong International
Airport and Singapore Changi Airport. Analyse/explain how factors like proximity to air
cargo shippers, airline networks, including freighter services, airport infrastructure and
facilities, airport costs, airport air cargo marketing strategies, and geographical location
influence Hong Kong International Airport and Singapore Changi Airport air cargo hub
operations and air cargo strategic positioning. Quantify and report on Hong Kong
International Airport and Singapore Changi Airport air cargo business performance in
terms of air cargo traffic throughput – export and import air cargo traffic for the past ten
years. Identify and discuss the factors that have either positively or negatively influenced V
annual export and import air cargo traffic volumes over the past decade.#Analyse #reasons
#Hong #Kong #International #Airport