( Reflection Highlights the need for further research, based on the economic impacts of renewable energy developments on the Welsh tourism industry (particularly industry based research) This Report contributes to raising awareness regarding the economic impacts that onshore wind energy has on the tourism sector in Wales . Further research into economically focused case studies is on going Further Development of Supporting Theory is ongoing Porter’s Diamond was taken out of V2 due to a difficulty in linking to the other models and relevance to the objectives. ) ( Contribution Will show a clear understanding of the size, growth, trends and success factors of the tourism industry in the 7 Strategic Search Areas by using market analysis to determine the size and future trends of the sector, using desk research from industry and government data and also using survey to capture survey from local stakeholders . To determine the economic impact of proposed developments on the tourism industry; by using number of analytical tools to look at the benefits and dis -benefits , such as a PEST analysis focusing on economic trends to measure potential economic impacts. Also using a Cost Benefit Analysis to see whether the potential benefits outweigh the potential dis benefits (particularly at an economic level) T o determine how Wind Farm developments could enable tourist activity in Wales , by using an input-output analysis to measure the relationship between wind farm development and the tourism industry and also by looking at the economic effects of this relationship in terms of multipliers. Shall provide complimentary support to the achievement of the key project aims, including; potential for positive economic impact in the Welsh tourism sector ) ( Supporting Theory Objective Based: Stakeholder Mapping Mendelow (1991) – to identify key stakeholders and to identify interests of stakeholders in relation to economic impacts of tourism in Wales. Also identifies possible conflict of interests and can be used to look deeply at the relationships between these stakeholders. Market Analysis Kress et al (1994) – mainly used to assess the size, growth and future trends of the tourism sector. Size will focus on volumes (turnover, visitors, GVA). Trends focuses on potential changes in sector (opportunities + threats )( could change market size). Also uses desk research for industry figures (Govt, trade etc) as well as attitude surveys. PEST Analysis Used to look at the political, economic, socio cultural, technological changes in the business environment . Helps to identify potential opportunities and threats (particular focus on economical side). Cost Benefit Analysis Depuit (1844) – used to measure the positive and negative consequences of a project over a period of time , while including s ocial and environmental impacts. Used to see if it is economically beneficial to the regions in terms of tourist activity. Can be a quantifiab ...

1. (
Reflection
Highlights the need for further research, based on the economic
impacts of renewable energy developments on the Welsh
tourism industry
(particularly industry based research)
This
Report
contributes to raising awareness regarding
the economic impacts that onshore wind energy has on the
tourism sector in Wales
.
Further research into economically focused case studies is on
going
Further Development of Supporting Theory is ongoing
Porter’s Diamond was taken out of V2 due to a difficulty in
linking to the other models and relevance to the objectives.
) (
Contribution
Will show a clear understanding of the size, growth, trends and
success factors of the tourism industry in the 7 Strategic Search
Areas
by using market analysis to determine
the size and future trends of the sector, using desk research
from industry and government data and also using survey to
capture survey from local stakeholders
.
To determine the economic impact of proposed developments on
the tourism industry; by using number of analytical tools to
look at the benefits and
dis
-benefits
, such as a PEST analysis focusing on economic trends to
measure potential economic impacts. Also using a Cost Benefit

2. Analysis to see whether the potential benefits outweigh the
potential
dis
benefits (particularly at an economic level)
T
o determine how Wind Farm developments could enable tourist
activity in Wales
, by using an input-output analysis to measure the relationship
between wind farm development and the tourism industry and
also by looking at the economic effects of this relationship in
terms of multipliers.
Shall provide complimentary support to the achievement of the
key project aims, including; potential for positive economic
impact in the Welsh tourism sector
) (
Supporting Theory
Objective Based:
Stakeholder Mapping
Mendelow
(1991)
–
to identify key stakeholders and to identify interests of
stakeholders in relation to economic impacts of tourism in
Wales.
Also identifies possible conflict of interests and can be used to
look deeply at the relationships between these stakeholders.
Market Analysis
Kress et al (1994)
–
mainly used to assess the size, growth and future trends of the
tourism sector. Size will focus on volumes (turnover, visitors,
GVA). Trends focuses on potential changes in sector
(opportunities + threats
)(
could change market size). Also uses desk research for industry
figures (Govt, trade etc) as well as attitude surveys.

3. PEST Analysis
Used
to look at the political, economic, socio cultural, technological
changes in the business environment
.
Helps to identify potential opportunities and threats (particular
focus on economical side).
Cost Benefit Analysis
Depuit
(1844)
– used to measure the positive and negative consequences of a
project
over a period of time
, while including s
ocial and environmental impacts.
Used to see if it is economically beneficial to the regions in
terms of tourist activity.
Can be a quantifiable way of comparing other projects.
Input-Output Analysis
Leontif
(1966)
– used to identify interrelationships in a regional economy
which may lead to a multiplier effect
, focusing on economic activities (output/GVA, employment,
income).
Looks for direct, indirect and induced economic effects from
wind farm development into tourism.
SWOT Summary
Andrews et al (1969)
– to summarise the strengths, weaknesses, opportunities,
threats of the project. Used as
summary
of an external
analysis (stakeholder

4. , market and PEST)
and internal analysis
(Cost Benefit and Input-Output)
in order to show complete potential of the project.
Industry Based:
TAN-8
Welsh Assembly Government
(
2005
)
Economic Opportunities for Wales from future onshore wind
developments
RenewableUK
(
2013
)
Onshore Wind: Direct & wider economic impacts
RenewableUK
(
2012
)
Community Commitment: The benefits of onshore wind
RenewableUK
(
2011
)
Planning Policy Wales: Edition 5
Welsh Assembly Government
(
2012
)
Investigation into the potential impact of wind farms on tourism

5. in Wales
NFO World Group
(
2003
)
The Economic Impacts of wind farms on Scottish Tourism
Moffat
Centre 2008
)
Economic Impacts of Tourism
Stynes
D
(
2001
)
The Ontario Tourism Regional Economic Impact Model
(TRIEM)
Centre for Spatial Economics
(
2008
)
Assessing the Economic Impact of Wind Farms on Tourism in
Scotland:
GIS
Riddington
(2010)
) (
Deliverables
Understand the size of the tourism industry in areas of current
and potential wind farm development, by looking at:
Stakeholder Mapping
Market Analysis tools
Determine the economic impact of proposed developments on
tourism – using benefits and
dis
-benefits, by looking at:

6. PEST Analysis
Cost Benefit Analysis
(Focusing on economic benefits and
dis
benefits)
Determine how wind farms may enable tourism activity, by
looking at:
Input-Output Analysis (Focusing on the Multiplier Effect)
SWOT Summary
) (
Client Requirements
To
Undertake
a study to estimate the economic impact on the Welsh tourism
industry from on shore wind farms and any of its associated
infrastructure.
This study shall strengthen the projects potential to
:
Increase Tourism activity in Wales
Increase
economic activity in
the tourism sector in
Wales
Increase employment
from wind farm developments
Identify the adv
antages and disadvantages of the
s
e
project
s
on the tourism sector
)

7. Project:- Airline Start up
Project Brief
AirAustralsia is a company looking to establish a low cost
airline to cater for the Australasian market and is seeking a
feasibility study to determine the feasibility of a supply chain
being set up to support the business venture.
Background Context
“The global airline industry continues to grow rapidly, but
consistent and robust profitability is elusive. Measured by
revenue, the industry has doubled over the past decade, from
US$369 billion in 2004 to a projected $746 billion in 2014,
according to the International Air Transport Association
(IATA).
Much of that growth has been driven by low-cost carriers
(LCCs), which now control some 25 percent of the worldwide
market and which have been expanding rapidly in emerging
markets; growth also came from continued gains by carriers in
developed markets, the IATA reported. Yet profit margins are
razor thin, less than 3 percent overall.
In the commercial aviation sector, just about every player in the
value chain — airports, airplane manufacturers, jet engine
makers, travel agents, and service companies, to name a few —
turns a tidy profit. Yet it’s one of the enduring ironies of the
industry that the companies that actually move passengers from
one place to another, the most crucial link in the chain, struggle
to break even.
Airlines need to make large and ongoing improvements to
operate more efficiently. With few exceptions, the most
successful airlines are those with the strictest cost controls. The
biggest (albeit cash-intensive) lever to reduce costs lies in fuel
efficiency, as jet fuel typically accounts for 40 to 55 percent of
operating expenses.

8. Cost reduction can also be achieved through enhancements in
organizational structure, operating model, and work practices.
In particular, legacy airlines have often built up complex
processes over decades that cost far more than the streamlined
processes of the LCCs.” (Price Waterhouse Coopers, 2015)
“The aviation industry in Australia has a long history and
currently it has a number of airlines operating within the
country and all over the world. The importance of airlines in
Australia has grown very rapidly because the country is an
island and also has a thriving economy. Defunct airlines and
planned airlines are the two types of airlines which are in
operation in this country. The main sectors of the Australian
civil aviation industry are the international airlines sector,
general aviation sector and its safety and the domestic regional
airlines sector. The aviation industry of Australia also
comprises of some small segments like hand gliding, gliding,
autogyros and ultra-light aircraft.
“The international airlines in Australia carry cargo and
passengers to and from various parts of the world. The total
number of international airlines which provides services to
Australia is 49. As Australia is an island more than 90% of the
visitors to this country come by air. The total annual average of
passengers who come to Australia from around the world is
about sixteen million. Though airlines are the main carrier of
passengers in Australia the freights are mostly carried by the
ships to various destinations”. (Australia Net, 2007)
The potential growth of the business and commercial markets
within China suggest a growth in demand for air travel around
the region. As part of any business development there are a
number of areas that need to be explored in order to establish
the business case for the venture. An essential part of the
business being considered is the logistics and supply chain that
is required to ensure the continuity of business. This is even

9. more the case as the model that the company is looking to
adopts is one of low cost and this inevitably puts greater
pressure on the margins that the company is looking to pay for
goods and services. The company have a range of areas to
consider in relation to supply chain and are looking for a
consultancy to provide an independent feasibility study within
this area. The two main aspects that have emerged from initial
investigation are a need to understand two factors:
· The current local supply chain to support the business and its
capacity
· Current logistics infrastructure to support the airline growth
AirAustralasia understand the highly competitive nature of the
modern airline industry and so are keen to ensure that they have
a clear examination of the issues that will inform the supply
chain requirements to run the business.
Client Requirement
The client is looking for consultants to provide a report bid
critically discussing how they would produce a study that
achieves the following:
A feasibility study providing a clear analysis of the supply
chain required to support the setting up of a low cost airline
within the Australasian market, meeting the aims and objectives
identified.
Project Timescale
The duration of the project is 6 Months.
Deliverable
Consultants need to produce a 6,000 word report outlining the
main objectives of the study and the methods that would be
employed – following the structure provided. In addition, an

10. ‘A3 Report’ summarising the approach to this project needs to
be provided.
Date of submission – 30th September 2016
Dear Students,
During the last week you are required submit for Grading the
TWO parts of the Module Assessment.
PART A: Management Project. The completed management
project report that includes ALL the chapters.
The final report MUST BE SUBMITED through the VLE link
for GRADING. Prior of submitting make sure
that the document includes the following:
1) Cover Page and List of Contents

11. 2) Chapter 1: Introduction - Background and Objectives.
3) Chapter 2: Supportive Evidence.
4) Chapter 3: Study of Gantt chart.
5) Chapter 4: Contribution.
6) Chapter 5: Concluding Remarks.
7) References.
8) Appendices (if there are any)
Please acknowledge and cite all the relevant sources. The
formatting of your citation and references must
align with the Harvard referencing system.
Word limit 8.400 (+/- 10%)
PART B: Reflective Portfolio. The completed Reflective
Portfolio that includes ALL the sections MUST
BE SUBMITED through the VLE link for GRADING. Prior of
submitting make sure that the document
includes the following:
1) Cover Page and List of Contents

12. 2) Assumptions
3) Ethics and Values
4) Time Management
5) Learning from Experience and Moving Forward
6) References (if you are using text-citations and theoretical
viewpoints)
Word limit 3.600 (+/- 10%)
Should you need further clarifications please do not hesitate to
contact your instructor through the VLE’s
messaging service.
Good Luck!
BS4D03 Schedule/ Weekly Breakdown

13. Week 1: The Nature of Consulting Projects
Summary: During this week, students are required to participate
in the Peer
discussion forum where they will introduce themselves to their
instructor and
peers as well as submit an individual assignment on the role of
consultants.
Activities:
Task 1: Welcome and Discussion of Module' Expectations
Forum
Task 2: Individual Task - The Role of Business Consultants and
Their Duties
Week 2: Selection of Client's Project
Summary: During this week, students are required to read
carefully each client’s
project and select one that is related to their interest. Once the
selection of
client’s project is made, students need to post a response in the
news forum,
where they will inform their tutor about the selected case of
client' project,
establish reasons to justify their selection of the specific client,
and explain how
this case attracted their research interest, as well as establish
the requirements
of the selected client' project. It is important that students must
be able to
communicate the scope of the select client’s project which
basically is reflecting
the scope of the module i.e. its consulting capacity.

14. Activities:
Task 1: Discuss Reasons of Selected Client's Project
Task 2: Individual Task - Topic Selection of Client' Project
Week 3: Preparing for a Good Start
Summary: During this week, students are required to read
carefully each
different quality example of A3 maps and critically assess the
strengths and
weaknesses of a number of different A3 maps’ qualities as well
as participate in
the Peer discussion forum where they will inform peers and
instructor for any
difficulties or challenges they have faced while assessing the
different quality A3
maps.
Activities:
Task 1: Discussion for the Assessment of A3 maps
Task 2: Individual Task - Strengths and Weaknesses of A3 Maps
Assignment
Week 4: Setting Aims and Objectives based on Client’s
requirements
Summary: During this week, a certain range of reading
materials will be included
to enable students to identify and articulate the structural,

15. functional, and
resources requirement objectives based on the selected client’s
project. Bear in
mind that the structural, functional, and resources requirement
objectives which
will be submitted as this week’s task will be copy and pasted in
the final report
followed by a more analytical content.
Activities:
Task 1: Discussion for the importance of clearly stated aims and
objectives
Task 2: Individual Task: Project Requirements and Objectives
Week 5: Supportive Evidence
Summary: During this week, students are required to identify
the supportive
evidence that is related to their selected client’s project. The
specific task will
enable students to identity relevant business’ models and
industry’s related
information that are associated with the selected client’s project
in order to justify
how they will meet the aforementioned objectives (stated as a
previous week
task). Students will be mainly focusing on the provision of a
critical explanation of
how the aforementioned objectives will be met. Bear in mind
that this task’s

16. written content will be copy and pasted in the final report
therefore, please follow
carefully the instructions of the individual written task’
requirements.
Activity:
Task 1: Individual Task - Identifying Supportive Evidence
Week 6: Summarizing ALL the necessary elements for client’s
project
Summary: During this week, students are required to complete
an A3 map
template based on the selected client’s project requirements.
This task will
enable students to identify the critical sections which will
compile the final
dissertation report later on. As this task is very critical, students
will be submitting
twice the A3 map towards the seventh week. As per the sixth
week’s submission
a detailed feedback will be provided to enable students to
correct mistakes and
re-submit the revised A3 map during the seventh week.
Activity:
Task 1: Individual Task - Initial Submission of A3 map for
feedback

17. Week 7: Re-submission of A3 map
Summary: During this week and based on the feedback that
students received
from previous week’s initial A3 map submission, students are
required to re-
submit the A3 map with revised content.
Activities:
Task 1: Discussion on the Process of Learning from feedback
Task 2: Individual Task - Final submission of A3 map (revised).
Week 8: Managing Project Report/ Content Writing
Summary: During this week students are required to start the
content writing of
the final project report. At the end of this week, students will
have to complete the
first two chapters (chapter 1/Introduction that includes the
background and
objectives approximately 1200 words, as well the chapter
2/Supportive evidence
approximately 3400 words of the final report and submit them
through the VLE
link for constructive feedback. In addition, students are required
to participate in

18. the News Forum.
Activities:
Task 1: Discussion on the Content Writing Progress
Task 2: Individual Task - Dissertation Project Check Point
Week 9: Managing Project Report/ Content Writing
Summary: During this week students are required to continue
the content
writing of the final project report. At the end of this students
will have to complete
the chapters 3 & 4 (Chapter 3: Gantt Chart Method
approximately 1400 words &
Chapter 4: Contribution approximately 1600 words) of the final
report and submit
them through the VLE link for constructive feedback. In
addition, students are
required to participate in the News Forum.
Activities:
Task 1: Discussion on the Content Writing Progress Forum
Task 2: Individual Task - Dissertation Project Check Point
Week 10: Managing Project Report/ Content Writing
Summary: During this week students are required to continue
the content writing
of the final project report. At the end of this week students will
have to complete
the chapter 5 (Chapter 5: Concluding Remarks approximately

19. 800 words) of the
final report and submit them through the VLE link for
constructive feedback. In
addition, students are required to participate in the News
Forum.
Activities:
Task 1: Discussion on the Content Writing Progress Forum
Task 2: Individual Task - Dissertation Project Check Point
Week 11: "Selling" the Consultant's approach to the Client
Summary: During this week, students will have to create a
power-point
presentation that summarizes the Key elements of the
management project. This
presentation will be designed and presented to the selected
client as an attempt
to convince them that your approach is the best while meeting
their
requirements. In addition, students are required to participate in
the News Forum.
Activities:
Task 1: Discuss the challenges while creating a power-point
presentation
Task 2: Individual Task - Power-point-presentation submission
link

20. Week 12: Reflective Portfolio - Current Thinking and Practice
Summary: During this week students, will start thinking the
second Part of their
overall assessment known as your Reflective Portfolio. In this
week students will
start thinking how the process of completing their
dissertation/project empowered
their business thinking as well how this process will assist them
to apply this
knowledge to business' future operations and developed their
skills as future
business leader. In addition, students are required to participate
in the News
Forum.
Activity:
Task 1: Discussion on Kolb's Experiential Learning Cycle
Week 13 & 14:
Summary: During the weeks 13 and 14, students will start and
complete the
content writing of the reflective portfolio in order to reach the
3,600 required
words. Additionally, during these weeks students will have the
opportunity to
solve questions that may arise while writing reflectively your
portfolio through the
News Forum. Finally, by the end of the 14th week the reflective
portfolio must be
submitted in the VLE for constructive feedback.

21. Activities:
Task 1: Discussion on the progress of Reflective Writing
Task 2: Individual Task - Reflective Portfolio Content Writing
Check Point
Week 15: Assessment Point – Project Submission for Grading
Summary: During this week students are required submit for
Grading the TWO
parts of the Module Assessment (100% final marks). The
deadline for the
summative assessment is due by the end of Week 15, Sunday 11
pm (23:00
hours) VLE (UTC) time.
Prior of Submitting students need to make sure the following:
PART A: Management Project. The completed management
project report that
includes ALL the chapters. The final report MUST BE
SUBMITED through the
VLE link for GRADING. Prior of submitting make sure that the
document includes
the following:
1) Cover Page and List of Contents
2) Chapter 1: Introduction - Background and Objectives.
3) Chapter 2: Supportive Evidence.
4) Chapter 3: Study of Gantt chart.

22. 5) Chapter 4: Contribution.
6) Chapter 5: Concluding Remarks.
7) References.
8) Appendices (if there are any)
Please acknowledge and cite all the relevant sources. The
formatting of your
citation and references must align with the Harvard referencing
system.
Word limit 8.400 (+/- 10%)
PART B: Reflective Portfolio. The completed Reflective
Portfolio that includes
ALL the sections MUST BE SUBMITED through the VLE link
for GRADING. Prior
of submitting make sure that the document includes the
following:
1) Cover Page and List of Contents
2) Assumptions
3) Ethics and Values
4) Time Management
5) Learning from Experience and Moving Forward
6) References (if you are using text-citations and theoretical
viewpoints)
Word limit 3.600 (+/- 10%)
Activity:
Task 1: SUBMISSION LINK: MANAGEMENT PROJECT &
REFLECTIVE
PORTFOLIO

23. Week 16: Final Thoughts/Module Evaluation
Summary: While students are waiting for their grades, this week
is designed to
enable students thoughts’ sharing of the process of Dissertation
as well provide
personal opinions that will assist module evaluation and
improvement.
Activity 1: News Forum Post Discussion
Activity 2: Complete Module evaluation Survey